News

Political advertising is forecast to hit a record $11.4 billion in 2016, 20% more than the last comparable Presidential Election year of 2012. Adding what will be spent on next year’s contests in 2015, political advertising still holds a whopping $16.5 billion. See what the forecast looks like 2016 and beyond.

With 73% of Americans aged 12 and up reporting that they are active consumers of movies and TV shows for home viewing, it’s important to understand how consumers are watching home entertainment.

Marriott International’s #LoveTravels campaign is launching a new portrait and video series featuring recognized Latino influencers Diane Guerrero (Jane the Virgin), Diego Boneta (Scream Queens), and Boyce Avenue (YouTube music sensation). 

Walton Isaacson (WI) has appointed Alice Rivera as Vice president, Hispanic Marketing.

I just spent three days at the Multicultural Retail 360 Summit in Anaheim, California where I was invited to MC for a day. A new and fun experience for me! The conference agenda was solid and the speakers were great! But here’s the thing that caught my attention. Total Market is still a misunderstood concept.  By Terry Soto is President and CEO of About Marketing Solutions, Inc.

Pronouncing a departmental “winner” will never be perfectly settled. The reality is that the disruptive nature of consumer advocacy and proliferation of user-generated content is enough to break down siloes.

The importance of upfront planning cannot be stressed enough, but this crucial topic often gets left by the wayside when media teams are bogged down with the volume of budget allocations, RFPs and attribution models required for implementing cross-channel buys.

eMarketer expects US adults to spend an average of 1 hour, 16 minutes with digital video each day this year.

• A few weeks back (before my protracted and well-deserved Eurotrash vacation) I analyzed various brands who manage to carve a solid following and healthy revenue despite their seemingly lackluster advertising.
• For instance, Rolex, a marque that has enjoyed steady sales and a staunch cult following throughout the decades despite its bromide ads.
• Why?

By Gonzalo López Martí  /  LMMIAMI.COM

Near the end of the Great Recession, about one-in-five Hispanics ages 18 and 19 were “disconnected youth” – neither working nor going to school.  By Jens Manuel Krogstad and Richard Fry

Univision Local Media announced the appointment of Sabina Widmann-Hernandez to vice president, general manager and director of Sales of Univision stations in San Diego, California, effective immediately.

HistoryMiami announced that Ivon Rodriguez has joined the museum’s senior leadership team as the new vice president of marketing.

Univision Network’s latest telenovela “Muchacha Italiana Viene a Casarse” (Italian Girl Comes to Wed) takes viewers to Italy in one of this year’s most romantic love stories about a beautiful and heroic Italian girl who accepts a marriage proposal far from her native land in order to save her dying sister, knowing that this decision will change her life forever.

Pasiones TV network  is unveiling a brand new logo, on-air look and graphics package.

Univision Communications Inc. will be honored at the 32nd Annual Walter Kaitz Foundation Fundraising Dinner on Wednesday, September 30, 2015, in New York City.

Walton Isaacson has named Juan Bonilla to the new position of Senior VP of Business Development, effective i

Using social media for business is not about getting the most “likes” or “followers.” Rather, using social media can help businesses, including automobile retailers, build better customer relationships and achieve better business results.

Marketers have, of course, cottoned onto the fact that today’s women have little in common with the figure of the typical housewife who dominated the 80s. They are well aware that the role of women both in family and public life has undergone a radical transformation which shows little sign of stopping.  by Cécile Gorgeon –  Added Value

The Mobile Marketing Association (MMA) announced the results of the latest Smart Mobile Cross Marketing Effectiveness (SMoX) study, a scientific examination conducted for The Coca-Cola Company in China earlier this year.

As the upfront finishes, we see not only flat and declining sales, but also how this impacts media stock values. While I am no longer a TV network executive, I am an informed advocate of the industry as well as an investor in many media companies. So I have a vested interest in the health of the business and in the success of those working hard to make their companies profitable.