Thanks to ad-blocking technologies, many of the web’s most informed and devoted users have a very different internet experience than the ones marketers and publishers have built: no display or pre-roll video ads, no retargeted ads and, in many cases, no native ad content.
News
Ad Blocking: A Growing Audience, but Little Advertiser Panic—Yet
Telemundo Boston adds Noticiero Telemundo Boston
Telemundo Boston / WNEU announced that its first-ever live local newscasts – Noticiero Telemundo Boston – are slated to begin airing on Monday, August 17.
Engaging Teens and Young Adults at a Time Of Economic Uncertainty
These economic woes have significant impact on teens and young adults in the affected countries. Youth unemployment is higher than 50% in Greece, and young people are leaving en masse. The same is true for Puerto Rico, where more than 300,000—many of them young people—have left over the last 15 years to relocate to the U.S.. Enrollment in Puerto Rican public schools is down a staggering 40% over the last decade.
Toyota offers Summer Music Festival experience through the Eyes of an Artist
Powered by the Toyota Corolla, these artists will share their journey through real-time social media content.
GLORIA launches
Founders and Executive Producers Diego Luna, Pablo Cruz and Eric Bonniot announced the formation of GLORIA, a multi-platform production studio specializing in branded entertainment.
Carmen Dominicci.com launches
The popular Journalist, and TV presenter Carmen Dominicci, is launching her new website CarmenDominicci.com and blog #RetoDominicci, taking over social media this upcoming Saturday.
NBC UNIVERSO to premiere Alphas
Alphas will air weekly on Wednesdays at 10 p.m. ET/PT after Battlestar Galactica, the classic cult series that continues to conquer audiences across languages and cultures.
República earns the Inc. 5000 Honor Roll
Inc. magazine has unveiled its 34th annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. República, an independent cross-cultural advertising, digital and communications agency, has earned its place on the important list for the fifth consecutive year.
What Is Social Analytics? [REPORT]
Where social media has most impacted digital marketing is in the tremendous volume of public data it produces and the potential of that data to provide marketing insights, much like we’ve seen with web data.
CPG Brand Relevance In A Post Supermarket World
If the department store has largely become an anachronism in modern retailing, what does that suggest for the future of the supermarket? And what does it mean for CPG brands whose primary channel has been the supermarket for the last 80 years?
13th Annual Hispanic Television Summit
Verizon will be honored with the 2015 Award for Leadership in Hispanic Television at the 13th Annual Hispanic Television Summit, set for October 22 at the Park Central Hotel.
Flaster named SVP Business Operations & Growth Strategy at NBC UNIVERSO
In this new role, Flaster will lead the TELEMUNDO network’s business planning process and identify strategies and opportunities to increase the commercial appeal of the network, while providing support to NBC UNIVERSO and Digital & Emerging Platforms.
Want to work in Hollywood? Only straight, white men need apply [REPORT]
The study from the Media, Diversity, & Social Change Initiative at USC Annenberg is the most comprehensive analysis of diversity in recent popular films ever conducted, bringing together data assessing gender, race/ethnicity and LGBT status in movies.
Vivala launches for Millennial Latina Market
CafeMom launched Vivala.com for the millennial Latina.
1210 ESPN Deportes to broadcast FIU Panthers Football in Miami
For a second year in a row 1210 ESPN Deportes, 1210-AM (WNMA) will continue its broadcasting partnership with the FIU Athletic Department and will provide full coverage and LIVE broadcasts which will include both pre and post-game analysis for all games in the upcoming 2015 season.
Thomas named VP of News at Telemundo Dallas/Ft. Worth
Telemundo 39 Dallas-Fort Worth / KXTX announced that Sandra Thomas has been named Vice President of News for the station.
Telemundo to honor Don Francisco at Premios Tu Mundo
Telemundo announced it will honor Mario Kreutzberger, better known as Don Francisco, at its 2015 “Premios Tu Mundo” for his lifelong contributions to Spanish-language television and popular culture around the world.
The Shopping Behaviors of U.S. Hispanics [INSIGHT]
Hispanic Americans — particularly those who speak Spanish on a regular basis — don’t shop in the same way, and don’t buy the same things, as other Americans, according to The NPD Group.
Difference drives brand value
Brands which achieve meaningful “difference”, such as by establishing a clear purpose, can yield benefits like rising valuations and equity, according to Millward Brown.
Cracking the digital-shopper genome [INSIGHT]
Companies have more data at their fingertips than ever, so why do online shoppers remain such a mystery? The solution begins with bringing all the information together to form a meaningful picture of the consumer.


























