News

Fewer Hispanic young adults ‘disconnected’ from school, jobs [INSIGHT]

Near the end of the Great Recession, about one-in-five Hispanics ages 18 and 19 were “disconnected youth” – neither working nor going to school.  By Jens Manuel Krogstad and Richard Fry

Widmann-Hernandez named VP-GM & DOS of Univision Radio in San Diego

Univision Local Media announced the appointment of Sabina Widmann-Hernandez to vice president, general manager and director of Sales of Univision stations in San Diego, California, effective immediately.

Rodriguez maned VP of Marketing at HistoryMiami

HistoryMiami announced that Ivon Rodriguez has joined the museum’s senior leadership team as the new vice president of marketing.

Muchacha Italiana Viene a Casarse to premiere on Univision

Univision Network’s latest telenovela “Muchacha Italiana Viene a Casarse” (Italian Girl Comes to Wed) takes viewers to Italy in one of this year’s most romantic love stories about a beautiful and heroic Italian girl who accepts a marriage proposal far from her native land in order to save her dying sister, knowing that this decision will change her life forever.

Passiones re-brands

Pasiones TV network  is unveiling a brand new logo, on-air look and graphics package.

Univision Communications to be honored by Walter Kaitz Foundation

Univision Communications Inc. will be honored at the 32nd Annual Walter Kaitz Foundation Fundraising Dinner on Wednesday, September 30, 2015, in New York City.

Bonilla named SVP of Business Development at Walton Isaacson

Walton Isaacson has named Juan Bonilla to the new position of Senior VP of Business Development, effective i

Social Media helps Dealers Build Better Customer Relationships

Using social media for business is not about getting the most “likes” or “followers.” Rather, using social media can help businesses, including automobile retailers, build better customer relationships and achieve better business results.

Why Marketers Must Embrace the Multifaceted Woman

Marketers have, of course, cottoned onto the fact that today’s women have little in common with the figure of the typical housewife who dominated the 80s. They are well aware that the role of women both in family and public life has undergone a radical transformation which shows little sign of stopping.  by Cécile Gorgeon –  Added Value

Global Cross Marketing Effectiveness Research (SMoX) conducted with The Coca-Cola Company

The Mobile Marketing Association (MMA) announced the results of the latest Smart Mobile Cross Marketing Effectiveness (SMoX) study, a scientific examination conducted for The Coca-Cola Company in China earlier this year.

Saving The TV Business Model

As the upfront finishes, we see not only flat and declining sales, but also how this impacts media stock values. While I am no longer a TV network executive, I am an informed advocate of the industry as well as an investor in many media companies. So I have a vested interest in the health of the business and in the success of those working hard to make their companies profitable.   

Ad Blocking: A Growing Audience, but Little Advertiser Panic—Yet

Thanks to ad-blocking technologies, many of the web’s most informed and devoted users have a very different internet experience than the ones marketers and publishers have built: no display or pre-roll video ads, no retargeted ads and, in many cases, no native ad content.

Telemundo Boston adds Noticiero Telemundo Boston

Telemundo Boston / WNEU announced that its first-ever live local newscasts – Noticiero Telemundo Boston – are slated to begin airing on Monday, August 17.

Engaging Teens and Young Adults at a Time Of Economic Uncertainty

These economic woes have significant impact on teens and young adults in the affected countries. Youth unemployment is higher than 50% in Greece, and young people are leaving en masse. The same is true for Puerto Rico, where more than 300,000—many of them young people—have left over the last 15 years to relocate to the U.S.. Enrollment in Puerto Rican public schools is down a staggering 40% over the last decade.

Toyota offers Summer Music Festival experience through the Eyes of an Artist

Powered by the Toyota Corolla, these artists will share their journey through real-time social media content.

GLORIA launches

Founders and Executive Producers Diego Luna, Pablo Cruz and Eric Bonniot announced the formation of GLORIA, a multi-platform production studio specializing in branded entertainment.

Carmen Dominicci.com launches

The popular Journalist, and TV presenter Carmen Dominicci, is launching her new website CarmenDominicci.com and blog #RetoDominicci, taking over social media this upcoming Saturday.

NBC UNIVERSO to premiere Alphas

Alphas will air weekly on Wednesdays at 10 p.m. ET/PT after Battlestar Galactica, the classic cult series that continues to conquer audiences across languages and cultures.

República earns the Inc. 5000 Honor Roll

Inc. magazine has unveiled its 34th annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. República, an independent cross-cultural advertising, digital and communications agency, has earned its place on the important list for the fifth consecutive year.

What Is Social Analytics? [REPORT]

Where social media has most impacted digital marketing is in the tremendous volume of public data it produces and the potential of that data to provide marketing insights, much like we’ve seen with web data.

Skip to content