News

If the department store has largely become an anachronism in modern retailing, what does that suggest for the future of the supermarket? And what does it mean for CPG brands whose primary channel has been the supermarket for the last 80 years?

Verizon will be honored with the 2015 Award for Leadership in Hispanic Television at the 13th Annual Hispanic Television Summit, set for October 22 at the Park Central Hotel.

In this new role, Flaster will lead the TELEMUNDO network’s business planning process and identify strategies and opportunities to increase the commercial appeal of the network, while providing support to NBC UNIVERSO and Digital & Emerging Platforms.

The study from the Media, Diversity, & Social Change Initiative at USC Annenberg is the most comprehensive analysis of diversity in recent popular films ever conducted, bringing together data assessing gender, race/ethnicity and LGBT status in movies.

CafeMom launched Vivala.com for the millennial Latina.  

For a second year in a row 1210 ESPN Deportes, 1210-AM (WNMA) will continue its broadcasting partnership with the FIU Athletic Department and will provide full coverage and LIVE broadcasts which will include both pre and post-game analysis for all games in the upcoming 2015 season.  

Telemundo 39 Dallas-Fort Worth / KXTX announced that Sandra Thomas has been named Vice President of News for the station.

Telemundo announced it will honor Mario Kreutzberger, better known as Don Francisco, at its 2015 “Premios Tu Mundo” for his lifelong contributions to Spanish-language television and popular culture around the world.

Hispanic Americans — particularly those who speak Spanish on a regular basis — don’t shop in the same way, and don’t buy the same things, as other Americans, according to The NPD Group.

Brands which achieve meaningful “difference”, such as by establishing a clear purpose, can yield benefits like rising valuations and equity, according to Millward Brown.

Companies have more data at their fingertips than ever, so why do online shoppers remain such a mystery? The solution begins with bringing all the information together to form a meaningful picture of the consumer.

Moneyball: the agency industry isn’t as profitable as it used to be.

Journey mapping — formerly known as customer experience mapping — is one of the most fascinating and dizzying things you’ll ever attempt at a company.  You are focusing on one individual’s map, which can be representative across the board — versus every possible version of the experience for all customers.   

Last Friday afternoon, as Alma’s staff took their talents to South Beach to celebrate a string of top creative awards and new business, Luis Miguel Messianu, Founder and President of Alma, broke the news about updates in the agency’s leadership structure.

The campaign will highlight the importance of connectivity to educational attainment and provide families with information about affordable access along with guidelines for supervising Internet usage in the home.

LA RAZA 97.9FM, a Spanish Broadcasting System Inc., (“SBS”) radio station in Los Angeles announced the launch of the new late afternoon show: “El Show de la Huerquilla” that hit the airwaves on Thursday, August 6.

Carl Buddig & Company has expanded its agency partners with the appointment of The San Jose Group as its multicultural shop.

Such a classic line. Just picturing Desi Arnaz’ character intone these words in his heavy Cuban accent demanding accountability from his rascally wife is engrained in our popular lore. I’m not sure what’s funnier, the Latino guy demanding accountability or Lucy’s mischief, but the combination works enough to keep the series airing after more than 60 years. In TV land, reruns are a sign of success, it means longevity. In life, repeating history is a sign of lessons not learned.  By Pedro de Cordoba | Chief Strategy Officer –  Eventus

With increasingly diverse platforms available, kids consume multiple types of media and spend many of their waking hours in front of multiple types of screens, often simultaneously. As more technologies and devices become available to kids (and as kids become older and savvy enough to use these devices), how do behaviors change and shift from one platform to another? How does the presence of other household members affect the amount and type of content consumed?

This report explores the new contours of friendship in the digital age. It covers the results of a national survey of teens ages 13 to 17; throughout the report, the word “teens” refers to those in that age bracket, unless otherwise specified