News

MEC announced the rebranding of MEC Bravo to MEC Multicultural to reflect the agency’s expansion into broader consumer segments.

FOX International Channels (FIC) announced that FIC has sold its interest in U.S. Spanish language broadcast network MundoFox to its joint-venture partner RCN Television Group (RCN).

New research shows that buzz plays a greater role than previously thought in getting consumers to buy and that the pool of the most effective influencers is largely untapped.

Some of the most popular social media accounts belong to entertainment brands — celebrities, TV shows, movies, entertainment media — the list goes on. These brands have built up large, loyal followings by sharing lots of great content on social media. These brands resonate well on visually focused channels like Instagram, Tumblr and Snapchat, and on social hubs like Facebook and Twitter.

Mobile is a big problem when it comes to viewability measurement. That’s one finding from the Media Rating Council’s (MRC’s) third iteration of desktop viewable-impression reconciliation testing.

Saving for a down payment of 20 percent or more may be difficult for Hispanic first-time home buyers but, according to research released by TD Bank.

MundoFox announced the premiere of the internationally acclaimed and beloved telenovela, Café con Aroma de Mujer (Coffee with the Scent of a Woman).

Puerto Rico is not just dealing with an economic crisis. In a trend that is both a consequence of and contributor to its financial woes, the island’s population is also declining at a clip not seen in more than 60 years.  By Jens Manuel Krogstad, Mark Hugo Lopez and Drew DeSilver

A Third of Hispanics Identify as Mixed RaceFor many Americans, the term “mixed race” brings to mind a biracial experience of having one parent black and another white, or perhaps one white and the other Asian.  By Ana Gonzalez-Barrera

The whole marketing communications world revolved around the 30-second spot then. Campaign planning was TV first, then the other stuff like radio, outdoor, magazines and newspapers. It’s hard to believe the media world was that simple not that long ago.

Multichannel networks (MCNs) have become a vital link between content creators and video platforms, in particular YouTube.

By Gonzalo López Martí    LMMIAMI.COM

• How come so many brands out there manage to carve a solid following and healthy sales despite their seemingly lackluster advertising?
• In other words: it is not unusual for bad advertising to work as well or even better than good advertising.

Grupo Radio Centro (GRC) announced the appointment of radio executive Bill Shadorf as Executive Vice President/General Manager.

A brand name can be one of the most valuable assets a company possesses. It can lend credibility to product efficacy and provide an assurance of quality, letting consumers know what they can expect when they buy a product. But because brand building can be costly and time consuming, it can be extremely advantageous for established brands to lend their name to a new item in the same category through line extensions.

Young men today play a wider variety of roles than previous generations of men did at their age. Slaine Jenkins, senior manager at Insight Strategy Group, spoke with eMarketer’s Alison McCarthy about the multidimensional millennial man and what brands should consider when marketing to him.

BuzzCity shares findings from its latest quarterly research into the digital consumption habits of mobile users around the world. The report benchmarks findings from those in 2014 to analyse the changing trends and usage habits of today’s connected consumers.

Millennials are the most coveted demographic target group today among healthcare marketers.

Though the Great Recession’s sluggish job market pushed some mothers into stay-at-home status, a large majority are in the workforce.

The first decade of this century witnessed an historic reduction in global poverty and a near doubling of the number of people who could be considered middle income. But the emergence of a truly global middle class is still more promise than reality.

Teva, ShopStyle and Dr. Pepper are recent examples of brands and companies leveraging influencers to drive engagement and awareness, and usage isn’t slowing.