News

Among the Highly Educated, Declines in Childlessness and Increases in Big FamiliesAmong women in the United States, postgraduate education and motherhood are increasingly going hand-in-hand. The share of highly educated women who are remaining childless into their mid-40s has fallen significantly over the past two decades.

NBC Deportes will present the FIFA U-20 World Cup New Zealand 2015, live May 29 through June 19, on the TELEMUNDO network and NBC UNIVERSO cable channel, kicking off a series of FIFA World Cup events scheduled for 2015. The FIFA U-20 World Cup New Zealand 2015 action will begin on Friday, May 29, when host New Zealand takes on Ukraine at 8:30PM/7:30C/5:30P on NBC UNIVERSO. TELEMUNDO will air all of Mexico’s first-round games: Mexico vs. Mali, Saturday, May 30 (8:30PM/7:30C/5:30P); Mexico vs. Uruguay Tuesday, June 2 (11:30PM/10:30C/8:30P), and Serbia vs. Mexico, Friday, June 5 (11:30PM/10:30C/8:30P). Click here for a full calendar of FIFA U-20 World Cup New Zealand 2015 matches on Telemundo and NBC UNIVERSO.

Millennials make up over a quarter of the U.S. population, and they are having an undeniable influence on the way media—and the advertising contained within it—are consumed. If you are a brand trying to reach this key audience, here are five things you need to know about Millennials and their media habits. Data comes from Horowitz Research’s State of Cable & Digital Media 2015 report.

Digital ad spending in the US will total $58.61 billion this year, and retailers’ ad outlays will comprise 22.0% of that figure, or $12.91 billion—by far outpacing all other industries—according to new figures from eMarketer.

With smart shoppers, smartphones, new smart devices and a rising shift in generational behaviors, are you ready for this next generation? Check out “The  “Age of Context,” a powerful book written in 2013 by the authors of “Naked Conversations.” They note five forces driving us from the information age to the age of context:  data, mobile, sensors, location-based technology and social.  All contribute to a new personalized society where our devices know us better than our friends.

The Network Advertising Initiative, a leading non-profit self-regulatory association dedicated to responsible data collection and use for digital advertising,  published Guidance for NAI Members: Use of Non-Cookie Technologies for Interest Based Advertising Consistent with the NAI Code of Conduct.  The Guidance provides NAI’s 96 members clarity on how they can comply with the NAI Code of Conduct when they use non-cookie technologies for interest-based advertising and reflects NAI’s commitment to supporting a free and thriving internet while protecting consumer privacy in the modern digital ecosystem.

Do you believe in the American Dream? If you ask Erick Quintana, he’d say “yes!” because he is living the dream as the owner of successful vehicle customization business in Anaheim, California, Limos by Moonlight, where he and his team convert a variety of regular passenger vehicles into the most jaw-dropping limos. Comprised of four new hour-long episodes, the second season of LimoMasters premieres on Nat Geo Mundo on Saturday, May 23 at 9PM ET/PT.

Welcome to the fourth episode of #TotalMarketTalk, a new Digital series created by NGL Media and NGLC exclusively for HispanicAd.  In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Steven Benanav, VP Content Partnerships & GM, Flama.  Hear all about Flama, Univision’s English-language Digital platform, and their strategies being utilized to reach and engage digitally-connected Latinos.  You’ll also get an inside look into Flama’s original series, and work they’ve done with Fortune 500 advertisers such as Coca-Cola.

“Healthier-outlook” consumers of different cultures differ in shopping preferences –their perceptions of “healthy” brands are so different that there are no commonalities among the top 5 breakfast Brands across segments. They also choose to shop in different retailers beyond Whole Foods & Trader Joe’s.  Segmenting by Wellness Segments & Scores based on healthy attitudes & good behaviors is a valuable growth planning tool, as Brands with higher Wellness Scores experience higher growth rates than brands with lower Wellness Scores.

By Gonzalo López Martí  –  LMMIAMI.COM

• I’ve been ranting as of late about a certain isolationism hindering the creative output in the US Hispanic market.
• It is true though that coming up with disruptive creative work in the US Hispanic realm can be awfully hard.
• Let alone selling it to some clients, mostly monolingual folks who usually don’t understand the insights and the in-culture concepts.
• Hence a lot of good ideas get lost or mortally wounded & watered down in translation by the time they manage to see the light of day.
• If they ever do.
• US Hispanic creatives confront lots of constraints.

The chief digital officer (CDO) role emerged alongside the digital transformation, and companies are rapidly making room for the position. In a report released in May 2015, The CDO Club estimated that the number of CDOs worldwide would double between 2014 and 2015, from 1,000 to 2,000. This was more than four times that of the 488 registered in 2013, and almost 800% more than 2012’s 225.

Telemundo Chicago / WSNS announced that Jorge Enrique De Santiago has been named General Assignment Reporter for Noticiero Telemundo Chicago on weekdays at 4:30 PM, 5 PM and 10 PM.

Millennials have dominated the news agenda, not to mention popular discourse, for the past few years. But now a new, younger generation is poised to come of age–and they’re a different group altogether.

Univision Communications Inc., the leading media company serving Hispanic America, today launched the recently announced “Todo Es Posible” (Everything is Possible) campaign, a multiplatform initiative that will bring to life the core values of the Univision Network brand and the journeys of Hispanics in the U.S.   The campaign will focus on seven themes – Tenacity, Love, Respect, Building Bridges, Achievement, Pride and Union – to connect with viewers through relevant and engaging content that reinforces the tenets of the beloved Univision Network brand and tell the stories that define the Hispanic experience in the U.S. 

Univision Communications Inc. (UCI) is hosting its annual Upfront presentation on May 12th to unveil its 2015-16 programming line-up and highlight how targeting U.S. Hispanics through Univision’s multiplatform portfolio is the way forward for marketers to fuel growth. The presentation took place at the Lyric Theatre in New York City and will be hosted by UCI’s President and Chief Executive Officer, Randy Falco; President of Advertising Sales and Marketing, Keith Turner; and EVP, Advertising Sales, Steve Mandala. There will also be special guest appearances throughout the event and a special performance by international music superstar Ricky Martin.

Discovery U.S. Hispanic announced its networks’ 2015-2016 Upfront slate, expanding on popular genres such as adventure and motors for Discovery en Español as well as beauty, home and cooking on the female-focused Discovery Familia.

Azteca America, a wholly owned subsidiary of Mexican broadcaster TV Azteca, S.A.B de Cv., announced its 2015-2016 programming line-up at its annual upfront presentation in New York at the Best Buy Theater.  Azteca presented its most ambitious programming slate, featuring an exclusive stellar Liga MX soccer line-up, “La Hora Ganadora” (The Winning Hour), a new hour of interactive family entertainment, a global novela sensation, updated returning favorites and strategic alliances with major digital industry players.

NBCUniversal Hispanic Group’s annual Upfront presentation was at New York’s Frederick P. Rose Hall and hosted by NBC’s “Today” news anchor Natalie Morales and TELEMUNDO entertainment anchor and “La Voz Kids” host Jorge Bernal.  Executive Vice President of Advertising Sales for NBCUniversal’s News and Hispanic Groups, Mike Rosen, unveiled the company’s go-to-market strategy– “All Together. Latino.”– to connect with U.S. Hispanic audiences across all of NBCUniversal’s networks and platforms. Executives also introduced an impressive array of digital opportunities for advertising partners and unveiled the 2015-2016 programming line-ups for TELEMUNDO and NBC UNIVERSO, featuring more than 1,000 hours of original content.

NBC UNIVERSO announced the network’s 2015-16 programming highlights, which were unveiled tonight at NBCUniversal Hispanic Group’s annual Upfront presentation at New York’s Frederick P. Rose Hall.

ESPN Deportes announced at its Upfront in New York City today new initiatives focused on strengthening the network’s digital video offerings, original content lineup and diverse programming. Special guests included Spanish soccer star David Villa, who recently debuted with MLS’s newest team New York City FC,  and ESPN Deportes’ on air commentators including Hugo Sanchez, Alejandro Moreno, Antonietta Collins, Alfredo Lomeli and recent Sports Emmy-award winner Ernesto Jerez.  The presentation emphasized the importance of multimedia, multiplatform content and live programming to engage and reach the avid Hispanic sport fans, underscoring their power and relevance in sports consumption. The network’s success in delivering the most diverse sports programming will be the groundwork for the brand’s focus on live, diverse programming in 2016, highlighted by the return of the UEFA European Championship.