News

A sneak peek at brand new data from Horowitz Research’s FOCUS Latino study shows that Hispanics are more than just a mobile audience.

Millennials are some of America’s most connected consumers, with an infinite number of entertainment options available to them in the palms of their hands. But while advertisers and marketers spend significant amounts of money, time and effort to reach Generation Y across the many different platforms available today, they should remember to connect with these young adults on one of the original platforms for consuming content—radio.

Despite significant investments in data-related marketing solutions over the past few years, an annual Infogroup study released today finds that most marketers think they still don’t collect enough customer data.

There is no question that data and digital approaches are going to reshape the future of the TV advertising industry.

Technologies to create, manage and measure marketing and advertising have become essential tools to reach and engage increasingly connected audiences.

The campaign, debuting Wednesday, March 4, consists of four national television spots across U.S. Hispanic media – one :60 and three :30 commercials – and also includes digital and social initiatives

The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.

As an email marketer, you know that getting mobile right is essential for an effective digital marketing program. But maybe your boss still isn’t convinced. How about a few numbers to show why mobile matters — and why email should own it?

MundoFox announced the premiere of Los Golden Boys, executive produced by Mario López and boxing superstar Oscar De La Hoya. 

Charo Henriquez has been named Executive Editor of peopleenespanol.com, reporting to PEOPLE en Español Editor-in-Chief Armando Correa.

Entravision Communications Corporation  announced that the company’s Entravision Solutions Audio Network has entered into an agreement to syndicate its marquee “El Show de Erazno y La Chokolata” to Univision Local Media in five Univision radio markets across the United States beginning March 5, 2015.

In the agency world, we hear quite a bit about the importance of partnerships and growth. The satisfaction of clients, the happiness of the team, and the innovative work that inspires both your client and your team helps to contribute to a company’s success as well as the team’s growth. When all of these objectives are met, a true partnership can develop, and successful businesses encourage strong partnerships.

A majority of the U.S. population lives in incorporated places or cities, although these areas only make up a small fraction of the U.S. land area, according to a new report released today by the U.S. Census Bureau. The percentage of the population living in cities in 2013 was highest in the Midwest and West at 71.2 percent and 76.4 percent, respectively.

Azteca America announced the premiere of La Mujer de Judas, a mystery telenovela starring Anette Michel, Víctor González, and Andrea Martí.  La Mujer de Judas premieres Monday, March 9 at 10:00 am / 9:00 am C on Azteca America.

Nat Geo Mundo’s QUIÉN MATÓ A JESÚS, produced by Scott Free Productions and based on the New York Times best-selling book by Bill O’Reilly and Martin Dugard, dives deep inside the historical story of how Jesus’ message and preachings led to his persecution and execution by a group of conspirators who saw him as a threat to their power.

According to Broadcasting & Cable Magainze, Fuse Media Inc. – which operates Fuse and NUVOtv – announced a programming slate that is designed to appeal to New Young Americans (NYAs), which Fuse describes as “the fast-growing, culturally-diverse audience defined as influencers and tastemakers, ages 18-34.”

Stardome Radio Networks (a division of Stardome Media Group) announced  the offering of 25 new syndicated (24hrs per day/ 7 days per week) radio formats targeting the emerging U.S. Hispanic Market and abroad.

FutbolUSA, Inc. will begin selling 16 Liga Primera (Division 1) and 16 Liga Nacional (Division 2) teams in 16 cities in Texas, California, and the Southwest. 

Miami based Pinta has been selected as Hispanic agency of record for UFC, helping with marketing efforts, creative public relations, social media, fighter promotions and event support.

A new U.S. Census Bureau report released provides an in-depth analysis of the nation’s population looking forward to 2060, including its size and composition across age, sex, race, Hispanic origin and nativity. These projections are the first to incorporate separate projections of fertility for native- and foreign-born women, permitting the Census Bureau to better account for the effects of international migration on the U.S. population.