News

As the U.S. economy perseveres from recession to potential resurgence, consumers continue to power a growth in subscription-based video on-demand (SVOD) services. And who knows, maybe the extra money lining viewers’ pockets is actually helping fuel the steady consumer adoption of these services.

Discovery en Español announced that it has started the production of the second season of the highly rated series TEXAS TROCAS, a docu-reality that follows the Méndez, a Mexican-American family who began their trucking business 40 years ago with one big rig and a dream and which has grown to be one of the best in the country. 

NBC UNIVERSO will air live the first race in the NASCAR Mexico Series – The Toyota 120 – from Phoenix International Raceway in Avondale, Az., on Friday, March 13, at 10 p.m. ET. The race will be 120 laps under the lights covering 120 miles.

Univision Communications Inc. (UCI) is launching a multi-platform campaign today to inform and empower Latino small business owners.

The 2015 Puerto Rico Basketball League season, including both regular season and playoff games, exclusively on WAPA América.

Trust issues are a key reason for pharma’s low ranking. When researching a disease, 66-and-older respondents had little trust in pharma company-sponsored sites.

Unlike survey-based measurement, which evaluates a consumer’s conscious reactions to ads, neuroscience taps into the brain’s subconscious. Neuroscientists believe the subconscious is the motivating force behind many of our actions, including which brands we buy from.

Videology found U.S. marketers are embracing more sophisticated methods of targeting and execution compared to a year ago.

Programmatic advertising burst on the scene several years ago. Initially popular as a way to get the best rates on banner advertising, programmatic eventually spread to mobile, social and video. Now, the programmatic world is buzzing about something else: TV.

Newlink America has been accepted into the prestigious PR Council as the only Hispanic-owned member firm.

Of the different types of learning technologies available, students found that adaptive learning technologies were the most effective, with 85 percent indicating a moderate or major improvement in grades.

If they only knew. Not that anyone has to tell them that they’re hot, lack of self-esteem has never been an issue with Latinas…but boy, are they hot!  by Pedro de Cordoba – Chief Strategy Officer / Eventus

By Gonzalo López Martí   –  LMMIAMI.COM

• It’s good to know that every now and then we Latinos can attract attention in fields other than sports, ethnic music, surgically enhanced beauty queens, autocracy and organized crime.
• Welcome to La isla del encanto, the as of late bankrupt yet demographically, geographically and politically unique state chosen by none other than Google to be the global trial market spearheading the roll-out of its revolutionary Project ARA.
• Why Puerto Rico? Well, because it is a perfect microcosm of ethnically diverse, pretty bilingual early adopters & bargain hunters with a sweet tooth for tech.

Can TV and radio stay relevant as advertising platforms in the face of the intense relationship consumers have with their digital devices?  Most forecasts believe so, but we think it’s an open question after reviewing the conclusions of two different research studies that were recently released.  By Daniel McCarthy / The McCarthy Group

The “haters” are the doomsday scenario fans that have declared TV dead, and long live digital! Then there are the TV-hater contrarians, who argue that TV is still a formidable medium in terms of reach, penetration, ability to engage, etc.

While we generally gravitate towards what is simple and efficient, there is mounting evidence that we are moving in the opposite direction when it comes to grocery shopping.

PodcastOne announced that radio personality Eddie “Piolin” Sotelo will join the podcast network’s all-star roster

FOX Deportes airs a doubleheader on Sunday, March 8, the first of three twin-bills slated on the network during its inaugural MLS season.

Ogilvy Public Relations (Ogilvy PR) announced that Melissa Smith has been named Executive Vice President and Group Director of the agency’s New York Brand Marketing Practice.

The lean-manufacturing revolution profoundly altered the business world as companies reinvented how they built things to be more efficient and productive. We believe it’s time that companies apply that same level of scrutiny and commitment to marketing and sales.