News

So Facebook is No. 1 by a long mile. But to me this data is highly incomplete and therefore irrelevant.

Reliable genius is what you really want from your advertising. Why aren’t you getting it? Probably because you don’t take your advertising production process as seriously as you take many of the other processes in your company. Let me introduce you to the concept and practice of “Advertising Process Control.”  By Dan Beltramo, EVP, Product Leadership

  By Gonzalo López Martí / LMMIAMI.COM

• From an orthodox marketing POV, Apple, the largest publicly traded corporation in the world by market capitalization, has proven to be a pretty erratic ship with little rhyme or reason in its product portfolio and its targeting inclinations.
• Catering on and off to an array of splurgers, lazy &/or clueless users, snobs, penny pinchers, showoffs, hipsters, nouveax riches, wannabes and data hoarders.

A group of professors from around the country culminated at Florida State University the creation of the Association for Latino Media, Marketing & Communication Research (ALMMACR), whose mission is to enhance the teaching and research of this growing arena of the field of communication.  

Telemundo announced a 360° degree sponsorship initiative in support of season three of the network’s  singing competition “La Voz Kids,” which returned on Sunday, March 15 at 8pm with exclusive brand integrations from AT&T, State Farm and Chrysler brand.

Telemundo announces the premiere of the global hit telenovela “Avenida Brasil,” on Monday, April 6 at 8pm/7c.

Telemundo 47 New York / WNJU announced that Nilda Rosario has been named Anchor for Noticiero 47 Fin De Semana on weekends at 5:30 PM and 11 PM.

Buddy Valastro, the star of Discovery Familia’s hit series “Cake Boss,” returns to the network in BAKERY BOSS, a new series that takes him around the country to visit failing bakeries.

Mobile data traffic is set to soar, and based on recent research, Hispanics are a big usage driver in the US.

These are thrilling times. Still, we haven’t begun to scratch the surface of possibilities. We are tainted by learned behavior and boundaries that no longer exist.

After viewability and fraud, what’s the biggest issue in digital metrics today? Now, I know what you’re thinking: “There are other issues in digital metrics?” Humor me for a few hundred words.

One of the great joys of our Infinite Dial series is we can track items from so far back.  This year we brought back some questions about media in general that we had asked in the past.   Here’s one we didn’t show: We asked “Among the Internet, newspapers, radio and television which one is the least essential to your life?”

As the first generation of digital natives, teens have grown up in an increasingly visual world, and retailers have to keep up with them when it comes to visual marketing. Sharalyn Orr, executive director at Frank N. Magid Associates, spoke with eMarketer’s Lisa Barron about how critical visuals can be in capturing the teen market.

As VP, Discovery & Design, Mr. Valls will lead his team as they continue building on the increasingly critical union between research, account planning and analytics.

AHAA: The Voice of Hispanic Marketing is pleased to announce that Brian Terkelsen, CEO of MediaVest USA, will deliver the opening keynote address at the 2015 AHAA Annual Conference, taking place in Miami from April 27 to 29, 2015.

During Florida State University’s The 2015 Hispanic/Latino Media & Marketing International Conference, the following video was released to help exemplify how Hispanics are an integral part the United States and how Hispanic Millennials are an un and coming demographic group.  Enjoy!

According to the survey of North American journalists and media professionals released today, 68% of journalists feel that their job has become more difficult in the last 5 years.

The research examines how Hispanic Americans – the second largest and fastest growing ethnic group in the U.S. today – use the Internet, smartphones, tablets and TV in their daily lives.

What does it take to hire a successful CMO in today’s marketing economy?  Answering that question is not easy because the environment keeps changing, but there are some key qualities essential for the person leading your marketing.

Univision News announced that it has been honored by The Norman Lear Center with an Achievement in National Investigative Journalism Walter Cronkite Award for its exploration of the dramatic exodus of Central American children to the U.S. in a special titled “Entre el Abandono y el Rechazo” (Between Abandonment and Rejection) led by Univision News anchor, María Elena Salinas.