News

Soizic Sacrez, director of marketing for Terra, a global digital media company, discussed with eMarketer the findings in Terra’s latest round of research into US Hispanics’ media usage, revealing insights into why Hispanics are more likely to access video content via mobile and pay for video content.

Current predictions of mobile advertising’s meteoric rise are themselves too conservative – underestimating the size and growth of the mobile ad spend opportunity.

Consumers won’t accept anything besides a good customer experience from start to finish, and marketers continue to cater to such demands. In a January 2015 study by Econsultancy in association with Adobe, client-side marketers worldwide ranked the customer experience as the single most exciting opportunity in 2015, at 22%.

While the digital age has encouraged more consumers to shop and browse products on the web, physical stores are still primary destinations for shoppers, according to PwC’s annual consumer survey, Total Retail: Retailers and the Age of Disruption.

Depending on who you’re talking to at the time, it could be that you’ve heard February 14th is a great time of year to make that special someone understand just how much they mean to you… or that it’s an overly merchandized cog in an insidious corporate machine bent on monetizing as many days of the year as possible.

According to TrackMaven reports, and other industry research, this guide provides an aggregate view of the noisiest and most effective times to communicate across five of the most commonly used Social channels. Helpful to determine the channel-specific distribution strategy that works best for your audience.

Actualidad Radio Group announced it has signed an agreement to acquire 990AM in Miami, Florida, WMYM.

Everybody is talking about native advertising as the future, but it’s a meaningless term that spans two totally different concepts. How about we define it properly? 

Data can be intimidating, but it doesn’t have to be.  The fact is, most marketers were trained in marketing, which is more akin to psychology than it is to economics or mathematics.  That was the case until the last few years.  Now marketers are being tasked to be psychologists as well as mathematicians, technologists, statisticians and more.  Pretty much the only job we don’t have to do is technical development — but just you wait, because that can’t be far behind.

More than half of all college graduates (55 percent) say recent graduates will see a lower return on investment (ROI) from their education than college graduates 10 to 15 years ago, according to the 2015 College Degree Investment Survey conducted by Nielsen (formerly Harris Interactive) on behalf of Greenwood Hall Inc.

Grudge Match Sports will be launching Liga de Rivales (League of Rivals), an in-culture, Spanish-language eSport, which will include a mobile game, streaming platform, and television shows to authentically reflect the growing influence of Hispanics in America.

The alliance, which covers territories outside the US, is designed to deliver world class cross-media audience and campaign measurement capabilities by bringing together products, technology, data assets, research panels and relationships from both companies.

Lapiz announced Carlos ‘Ia’ Murad as its newest creative director.

Univision Communications Inc. announced the promotion of long-time programming executive Sandra Smester to executive vice president of Programming for the Univision Network.

Univision News has announced that Daniel Coronell has been promoted to Executive Vice President and Executive Director of News.

  NBCUniversal’s Hispanic Enterprises and Content receive extension of their FIFA’s media rights agreements in the United States and Canada for its tournaments up to and including the 2026 FIFA World Cup.

SBS New York officially announced and welcomes Luis Jimenez as morning show host at its flagship station in New York, 93.1FM. The new morning-drive show, “Sin Censura con Luis Jimenez” (“Luis Jimenez – Uncensored”) will air weekdays from 6am to 10am and will include a supporting cast of co-hosts, pranksters and outlandish characters.

Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers.

While reading the recent Ehrenberg-Bass Institute of Marketing Science’s report “Shopping Takes Only Seconds…In-Store and Online,” I was again reminded of how many marketing executives have an unrealistic and overly brand-centric view of how important their brands are in people’s everyday lives.

The U.S. Census Bureau released data today from the 2012 Economic Census showing that receipts for the nation’s motion picture and video industry  – covering the entire process from production to projection − increased $1.2 billion (1.5 percent), from $79.8 billion in 2007 to $81.0 billion in 2012. These receipt totals include ticket and concession revenue.