News

Americans often have their preferences. But just how often do Americans reach for “name-brand” products over the store brand options available? That depends on exactly what they’re reaching for.

Launching with an exclusive feature story and shoot with Gloria and Emilio Estefan in Miami, the bi-monthly magazine expands on a new suite of multi media platforms including: onboard magazines for passengers traveling on routes: Latin America, Caribbean, Mexico and Spain, online, mobile and tablet formats.

The deal brings more than 100 Flama original episodes to THE SCENE, with new content delivered weekly.

Somos Next, LLC, a new company focused on developing and commercializing audiovisual content in the Spanish OTT “Over The Top” market, launched its brand FlixLatino to promote its catalog of contemporary films.

Telemundo Denver / KDEN announcedthat Pamela Padilla has been named Multimedia Journalist for Noticiero Telemundo Denver at 4:30 PM and 10 PM.

African-Americans have a diverse approach to receiving content and information—they fully engage and connect through various mainstream and niche media outlets and platforms, and they consume more content than other groups on all fronts.

Last Friday’s HispanicAd News Alert publicized the results of a study that Ipsos conducted on behalf of CarMax, where the headline read, “Today’s Mid-Life Crisis Car Almost as Likely to be an SUV or a Sedan as a Sports Car – Make it Black …or Silver, or Blue, or Red!”  The study examined the types of cars adults would purchase during a mid-life crisis, where they found that people are almost as likely to purchase an SUV or a sedan as the proverbial mid-life crisis vehicle, the sports car.  While that may seem a bit surprising to many, the results actually reflect a mindshift happening in today’s society.  By Louis Maldonado /  Managing Director at expósito & Partner

XL Alliance will help HSN to expand its reach among America’s fastest growing consumer segment, the multicultural market.

Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) announced the launch of ‘Cuida tu Don,’ a national public awareness initiative featuring legendary entertainer Mario Kreutzberger, better known as ‘Don Francisco.’ Kreutzberger, who has type 2 diabetes, will serve as an ambassador for the initiative and encourage Hispanics with type 2 diabetes to live a lifestyle conducive to staying healthy.

The program will help advertisers and their ad agencies avoid damage to their brands from ad placement on websites and other media properties that facilitate the distribution of pirated content and/or illegal dissemination of counterfeit goods.

Among the key findings, the study shows that millennial moms’ ownership of smartphones in the U.S. outpaces ownership of laptop and desktop computers for the first time, and that they are spending 35 percent more time online via their smartphones than online via laptop or desktop computers.

The study unveils the evolving shopping landscape of not only where people shop, but who is doing the shopping. Increasingly, men (who now compose 43 percent of primary shoppers) are shopping frequently and they now make just as many monthly store visits as women.

The National Association for Multi-ethnicity in Communications (NAMIC) announced the appointment of Daija Arias as its vice president of Marketing and Development.

Want to get millennials to follow you on Twitter? Offer a coupon.

This year, email is celebrating its 44th anniversary of the day in 1971 when computer engineer Ray Tomlinson sent the first electronic mail message. To celebrate, let’s take a look back at just how far email has come in the past 44 years.

Univision Communications Inc. (UCI) announced that it has named Kevin Conroy chief strategy & data officer and president, Enterprise Development for UCI and Isaac Lee as UCI president of News & Digital and Fusion CEO.

Comcast announced its first-ever bilingual “#SignMyTweet” (or #FirmaMiTweet in Spanish) event with internationally acclaimed film and television actor Kate del Castillo.

The United States is a fusion of communities and cultures, but there is one in particular that isn’t well known: In the new series MI GRAN BODA GITANA, Discovery Familia examines the world of gypsies in this country and their customs, culture and celebrations.

Tierra Indomable premieres Monday, February 16 at 10:00 pm / 9:00 pm Central on Azteca America.

Pasiones has signed a deal with Televisa to acquire Latin American rights to a package of hit telenovelas, among them “Corazon Salvaje” (Wild Heart), “Sortilegio” (Spell) and “Triunfo del Amor” (Love’s Triumph”).