News

WAPA America has acquired the exclusive rights from Puerto Rico TV, the Island’s public television network, to three beloved local programs, “Puertorriqueñisimo,” “Así Canta Puerto Rico”, and “El Show de Chucho.” All three weekly shows are scheduled to premiere the weekend of November 22-23.

Most marketers are behind when it comes to investing in the Hispanic market. Of the $171 billion spent on paid media in 2013 (according to eMarketer), Hispanic media spending totaled just $8.3 billion (according to Kantar and AdAge). Hispanic media spending represents less than 5 percent of total paid media spending, while Hispanics represent 17.1 percent of the U.S. population. While paid media doesn’t capture the entirety of marketing activity targeted to Hispanics, it provides a good barometer.  By Jose Villa /  Sensis

At Hyundai Motor America, driver connectivity comes in several guises. Michael Deitz, the automaker’s senior group manager of connected car and owner marketing, spoke to eMarketer’s Danielle Drolet about Hyundai’s connected car integrations.

This snapshot is only the latest manifestation of a decades-long rise in the number of Americans who have ever remarried. All told, almost 42 million adults in the U.S. have been married more than once, up from 22 million in 1980. The number of remarried adults has tripled since 1960, when there were 14 million.

Enter Kenco’s recently launched Coffee vs. Gangs program, developed in partnership with JWT London. The coffee brand is sponsoring a yearlong education program for 20 at-risk youth, who will live on a coffee farm and learn the skills required to work in the industry.

Viacom International Media Networks (VIMN) announced the appointment of Pierluigi Gazzolo as President of its Americas division, giving him responsibility for its operations across Latin America, Canada and the US Hispanic market (Tr3s).

The presenters at the ANA Multicultural Conference were great. Gilbert Dávila’s moderation was brilliant. The food couldn’t be beat. The ads were among  the best I’ve seen. And finally, everyone is on the same page. Total Market is the way to go.

So what’s my beef?

By David R. Morse – President and CEO / New American Dimensions, LLC

Following its recent sale of KHJ 930AM, Liberman Broadcasting Inc. has moved its top-rated La Ranchera format to the FM band. The new home for the format is KWIZ-FM 96.7.

Heineken continued to mark their investment in the future of American soccer by announcing partnership agreements with seven Major League Soccer (MLS) clubs. Starting January 1, 2015, the premium beer brand will bring the Heineken experience to a variety of teams in cities across the country, including the Chicago Fire, Columbus Crew, D.C. United, Houston Dynamo, New York Red Bulls, New York City FC and Orlando City SC.

Latin America is home to more than 425 million Catholics – nearly 40% of the world’s total Catholic population – and the Roman Catholic Church now has a Latin American pope for the first time in its history. Yet identification with Catholicism has declined throughout the region, according to a major new Pew Research Center survey that examines religious affiliations, beliefs and practices in 18 countries and one U.S. territory (Puerto Rico) across Latin America and the Caribbean.

KFC has launched a new broadcast initiative aimed at becoming the official food of the unofficial holidays, with its “Festive Feast.”

This time of year is particularly exciting for me as I get to work on my true passion: developing Hispanic digital strategies for our clients. As we wrap up 2015 planning, five key themes have emerged that I expect to come to life in the Hispanic online market next year.  by Lee Vann / Captura Group

An estimated 78.1 percent of people in U.S. households had a high-speed Internet connection last year, according to a new report released today from the U.S. Census Bureau. However, digital divides exist among the nation’s metropolitan areas and demographic groups.

While the demise of ad agencies due to digital disruption has long been prophesied, the evidence just doesn’t point to such an outcome. The actual outcome, to date, has been the proliferation of agencies. As digital democratized publishing has opened unlimited new channels, the marketing environment has, in turn, become much more complex, with CMOs hiring a broad phalanx of best of breed channel-specialist agencies. Indeed, “integrated marketing” — or the orchestration of this “stable of agencies” — has become the issue of greatest importance for CMOs, (according to a Forbes study), sadly surpassing even “effective advertising.”

A “like” can go a long way, according to the newly released 2014 Cone Communications Digital Activism Study. Nearly two-thirds (64%) of Americans say they are more inclined to support social and environmental issues in a variety of ways, including volunteering, donating and sharing information, after first “liking” or “following” an organization online. Moreover, Americans see their online activities as a positive way to make an impact on the issues they care about, as six-in-10 believe tweeting or posting information online is an effective form of advocacy or support.

A.T. Kearney released the results of the study “Connected Consumers Are Not Created Equal: A Global Perspective,” that is focused on better understanding today’s connected consumers – Who are they? What motivates them? How do they move from connectivity to consumption and what are the implications for global brands and retailers? Based on the findings the study provides recommendations for retailers and brands.

eMarketer forecasts that more than 147 million people in the US will use a tablet in 2014, up 11.2% from 2013 levels. The US tablet audience will account for 58.5% of internet users and 46.1% of the US population this year and is on track to include more than half of all people in the US by 2016.

ESPN Deportes will be the Spanish-language home of the XXII Central American and Caribbean Games, Veracruz 2014, starting November 14 with the Opening Ceremony at 8 p.m. ET live from Veracruz, Mexico.

With more and more consumers expected to search on social media for gifts and promotions this holiday season, many retailers hoping to reach shoppers online will put paid social media at the center of their marketing efforts this season. The result, no doubt, will be a very crowded social space.

Procter & Gamble’s Duracell brand and its agency Saatchi and Saatchi received top honors, last night, winning the first ever, Best in Show award in the Multicultural Excellence Awards competition for “Trust Your Power”. The ad portrays the resilient story of Derrick Coleman, the first legally deaf player to be part of an NFL offense and a fullback with the Seattle Seahawks. The story line: Coleman, like Duracell, is driven by power.