News

Telemundo announces the return of internationally-acclaimed actress Kate Del Castillo in the network’s upcoming super series “Dueños del Paraiso” (Owners of Paradise), slated to premiere in early 2015. 

Discovery Familia  and MiTú announced that it has signed a cross-platform programming deal to bring Latino talent to Discovery Familia’s TV and digital audiences.

Procter & Gamble’s Duracell brand and its agency Saatchi and Saatchi received top honors, last night, winning the first ever, Best in Show award in the Multicultural Excellence Awards competition for “Trust Your Power”. The ad portrays the resilient story of Derrick Coleman, the first legally deaf player to be part of an NFL offense and a fullback with the Seattle Seahawks. The story line: Coleman, like Duracell, is driven by power.

Introducing Logic into the Quest for a Total Market Approach Definition

Cantinflas and Mr. Spock walk into a bar. That’s how I wanted to start this note, but it wasn’t working, Cantinflas is too distracting. So I’ll leave him for now and hang out with Mr. Spock of Star Trek fame, a staunch purveyor of unadulterated logic.  By Pedro de Cordoba / Eventus

If you think about it, marketers today simply can’t win when making a smart decision about where to place their ad budgets.

TV used to be the steady rock in the marketer’s relationship with advertising: sizeable, trusted and to a degree predictable. But the once-steady rock today has many real and a few perceived flaws chipping away at its role in the media mix. Enough with the rock metaphors; allow me to explain.

Terra, in partnership with comScore, announces the results of “Terra’s 2014 State of the Hispanic Digital Consumer by comScore” study showcasing that Hispanics continue to outpace general market consumers on most digital fronts, above all in mobile, specifically among the Gen X and Millennial demographic.

Hernán Menéndez, founder & principal of The Cut Club!*, is one of the busiest and most experienced editors working in the US Hispanic ad industry today. He has 20+ years of experience “cutting commercials” (as we like to say in our racket) under his belt. He has his points of view too.   By Gonzalo López Martí – LMMiami.com

Traditional marketing methods continue to have a strong influence over deal-seeking supermarket shoppers.

With mobile device dependency central to today’s digital lifestyles, enlightened brands are creating new mobile relationship marketing strategies that go well beyond simple app and mobile advertising delivery.

The Census Bureau recently released data from the 2013 American Community Survey (ACS), including languages spoken for those five years of age and older. The new data show that the number of people who speak a language other than English at home reached an all-time high of 61.8 million, up 2.2 million since 2010. The largest increases from 2010 to 2013 were for speakers of Spanish, Chinese, and Arabic. One in five U.S. residents now speaks a foreign language at home.  By Steven A. Camarota is the Director of Research and Karen Zeigler is a demographer at the Center for Immigration Studies.

HispanicAd.com is proud to announce the publication of our Thought Leadership platform, Hispanic CMO.  

Publication available for download for FREE click on image.

The amount of pressure mothers tend to put on themselves can lead to high levels of stress, especially when images of other mothers who seem to be doing everything right are so readily available on social media and advertising. Christine Wilson, founder of MtoM Consulting, spoke with eMarketer’s Stephanie Wharton about how millennial mothers are better equipped to filter out the unauthentic noise.

Nielsen  unveiled the results of a new TV measurement test in Chicago that captured out-of-home viewing data using the Portable People Meter (PPM) panel over a three-month period beginning in April of this year. The test revealed, over the total day 5 a.m. to 5 a.m., that out-of-home viewing added a 7% to 9% ratings lift for audiences aged 25 to 54.

I would define owned media as content created by the brand that’s distributed to an audience developed by the brand via a closed platform controlled by the brand. It’s that last portion about the distribution platform that’s key, because social media, SMS/MMS, and email marketing don’t occur on such platforms. We need new language to discuss these media.

The US affluent population is growing. At the same time, digital device usage by this demographic to access media is increasing, and they own these devices at a higher rate than the general population, according to a new eMarketer report, “US Affluents’ Media and Device Usage: Avidly Accessing Media, High Digital Device Ownership Drives Usage Higher.”

When the Harris Poll asked American adults to consider the top three people they admire enough to call a hero, of those who answered, three out of ten listed a family member (32%), with 26% specifically referencing parents.  Apart from family members, Americans are most likely to consider members of the military (21%); religious figures (including deities) (19%); medical & emergency services personnel (18%); U. S. Presidents (17%); activists/humanitarians (12%); and celebrities (11%) to be their heroes.

The debate rages on. As marketers think about how to execute Total Market digitally, they often ask themselves what language is best to reach online Hispanics. Some have argued that “English is the official language of the Web, even for Spanish-dominant Hispanics.”  By Captura Group

MediaMath released a study of unprecedented scale that examines how marketers from around the world view the role of data in their marketing and advertising practices – from how data is used to how it impacts performance.

Nearly half of US internet users—48%—have never used their mobile device to make a purchase, according to a September 2014 survey by cloud commerce provider Avangate. And for 40% of those who have yet to adopt mobile commerce, the barrier lies in safety concerns.

Communicus has revealed Hispanic-specific findings from their research into how parents and children engage with and purchase mobile devices.