News
Telemundo signs multi-year rights for exclusive Home of Chivas in the U.S.
Telemundo and Chivas announced multi-year and multi-platform media rights agreement whereby Telemundo continues to be the exclusive home of Las Chivas de Guadalajara in the U.S. in Spanish and English. The agreement will include coverage of all home matches and key friendlies in the U.S. across Telemundo, Universo and Peacock, and all Telemundo digital platforms.
Forward Thinking on why we ignore inflation—from ancient times to the present—at our peril with Stephen King [PODCAST]
In this episode of the McKinsey Global Institute’s Forward Thinking podcast, co-host Janet Bush talks with Stephen King. King is a senior economic advisor to HSBC, having served as the bank’s group chief economist from 1998 to 2015. His latest book, very prescient in timing, is We Need to Talk About Inflation: 14 Urgent Lessons from the Last 2,000 Years.
Need to Know: How to measure digital audiences and campaigns
In a lot of ways, it’s similar: It involves panels, big data and technology to capture what people are doing online and who they are. As with TV, publishers use measurement to gauge the popularity of their content and value their ad inventory, and advertisers use it to verify that their campaigns are running and reaching their intended audience at the right frequency1.
The TV Ad Landscape Is Changing
Connected TV's lower-funnel capabilities are changing the nature of TV advertising for good
Over Half a Million People Self-Identified as Brazilian in 2020 Census
Brazilian was the largest SOR group reported in the 2020 Census race question (excluding Hispanic responses and Multiracial and Multiethnic responses such as "Biracial"). Brazilian was followed by Guyanese, Cabo Verdean, Belizean, and Mauritanian.
AI Can Save Time, But It’s Not Saving Advertising
By James Avery Advertising growth swells year by year, with or without artificial intelligence (AI). At face value, AI is a statistical model that predicts what will come next and like other tech innovations, it can certainly help optimize processes faster; but it won't necessarily revolutionize the advertising industry. The reliance on AI today is obvious in how quickly it has been placed on a pedestal of being a saving grace within the advertising industry.
Artificial Intelligence: Innovation in the Digital Video Era
In the ever-evolving landscape of the digital age, video production has undeniably become a foundational cornerstone of communication. Whether you're a content creator, a business, or an organization with a message to convey, video has revolutionized the way we share information and connect with audiences worldwide. But what's making this revolution even more exciting? The seamless integration of artificial intelligence (AI) into video content production. By Felix M. Mendez = Principal / Executive Producer - eContent Digital
How Marketers are Utilizing Artificial Intelligence and Accounting for Data Bias
The business landscape is evolving faster than ever through the use and implementation of artificial intelligence.
New York’s El Diario Celebrates its 110th Anniversary
El Diario, the longest-running Spanish-language daily newspaper, celebrates 110 years of publication, serving New York as the voice of the community and trusted source for local and national news.
Teens Spend Average of 4.8 Hours on Social Media Per Day [REPORT]
Just over half of U.S. teenagers (51%) report spending at least four hours per day using a variety of social media apps such as YouTube, TikTok, Instagram, Facebook and X (formerly Twitter), a Gallup survey of more than 1,500 adolescents finds. This use amounts to 4.8 hours per day for the average U.S. teen across seven social media platforms tested in the su
New Data on Minority-Owned, Veteran-Owned and Women-Owned Businesses
The U.S. Census Bureau released new estimates on the characteristics of employer businesses. According to the 2022 Annual Business Survey (ABS), which covers reference year 2021, there were approximately 5.9 million employer firms in total, of which, 1.2 million (21%) were minority-owned, 304,823 (5.2%) were veteran-owned, and around 1.3 million (22%) were owned by women. This release also includes demographic data by Urban and Rural classification, employment size, receipt size, and the years in business of each firm.
Evolving brand loyalty trends and consumer behavior [REPORT]
The current macroeconomic environment, marked by higher interest rates and slowed consumer spending, could make consumer loyalty programs more crucial than ever for brands. But consumer attitudes toward these programs can be fickle.
Paths to Prosperity Research – Finds Consumers Resilient Though Pressures Mounting [REPORT]
Santander Holdings USA, Inc. announced findings from a new survey that shows American consumers are optimistic about their futures despite mounting financial pressures. The results found 68% of middle-income households believe they are on the right track toward achieving financial prosperity, which remains unchanged from Q2. However, prolonged inflation and the resumption of federal student-loan payments are clear economic stressors for middle-income households.
Latin Media, Artists, Content Creators Unite at Promesa y Esperanza Seminar to Support St. Jude Children’s Research Hospital
More than 250 attendees spanning Spanish-language media, celebrities and content creators gathered last weekend for the St. Jude Promesa y Esperanza® seminar in support of the mission of St. Jude Children’s Research Hospital: Finding cures. Saving children.
The Night a Bad Bunny and A Rolling Stone Spoke to America “En Español”
Last Saturday, October 21, was an historic moment for American television. It was also a breakthrough moment for the country’s Hispanic community, Latino culture and, as such, our Hispanic communications industry. It was one of those cherished evenings where we received one of the most meaningful nods of validation, this time from America’s historically iconic comedy show: Sábado Gigante…I mean NBC’s Saturday Night Live. By Gene Bryan / HispanicAd
ANA’S AIMM Research reveals Consumers want Brands to commit & not back down from Diversity & Inclusion Practices [INFOGRAPHIC]
If a brand backtracks on their support for social causes, 77% of consumers would either immediately stop purchasing or look to purchase other brands more supportive of their views, according to a new study. Most of them (76%) will not return to that brand or will only return if the brand changes its practices, found a new report in which more than 9,000 consumers were surveyed.
ATABAL – FORTY YEARS OF BOMBA, PLENA AND FUSION
ATABAL is a Puerto Rican fusion band founded in 1983 by Héctor Rodríguez “Atabal.” At the time, there were few Bomba and Plena groups, and folkloric music was in danger of disappearing. In a 2022 interview with Hector Aviles, Hector explained that the idea for the band came from watching the Cuban percussion and vocal group ‘Los Papines.’ They had a music and show concept where they played and sang Guaguancó with a bit of comedy. This inspired Hector, who wondered why they couldn’t do the same with Puerto Rican rhythms. Despite people telling them that it wasn’t a good idea commercially, they believed Bomba and Plena were just as danceable as Salsa. So, they went ahead with the concept of a voice and percussion group. To form the unnamed group, Hector was joined by Garcia and Jorge Arce (of Haciendo Punto en Otro Son), and Ramon Pedraza, a street “plenero.”
The Upsides (and Downsides) of Brand Partnerships: A Guide
Be it co-branded products, sponsorships, joint advertising campaigns, or event collaboration, brand partnerships help brands combine their strengths and mitigate their weaknesses to reach a common audience.
Republica Havas Group Promotes Gus Fernandez to Executive Director and Chief Experience Officer
Republica Havas Group continues to bolster its leadership team to support ongoing growth with the promotion of Gus Fernandez to the newly created position of Executive Director and Chief Experience Officer, effective immediately.
2023 Mid-Market Technology Trends [REPORT]
Companies of all sizes, in all sectors, are likely pondering the role of technology in their short- and long-term strategies. But many middle-market companies—powerhouses of the U.S. economy—have their own considerations for when, how, and why to adopt certain technologies based on the nuances of this fast-growing segment. How do the challenges and opportunities of middle-market companies inform their technology decisions? What are the trending strategies and investment decisions within this segment?
