News

If it says “mom,” is it a turnoff? Have we gotten to the point where marketing to “mom” works against us? Does “moms love this!” fall on deaf ears? Have we saturated the market with mom messages to the point moms no longer hear them? Are we too myopic in our focus on mothers?

mun2 kicks off the highly anticipated 2014/2015 season of the Barclays Premier League with three exciting matches

Remember when reading an email during a meeting was a big no-no? Or when texting on a date could get you dumped? Or when you could walk into a room and not see a mobile phone in everyone’s hand?

Redd’s Apple Ale is partnering with renowned Mexican actor and comedian Omar Chaparro for the Atrevete with Redd’s Apple Ale tour. The six-city tour of the southwest U.S. kicks off August 20 and will feature Chaparro inspiring consumers to break their routine and try something new with Redd’s Apple Ale.

Music knows no boundaries in America. It’s the great equalizer among consumers of different ages, languages, races, incomes, genders and geographies. People often find that music is a mirror of and a bridge to an increasingly diverse society

Telemundo San Antonio announced that Audrey Savage has been named Vice President of Sales. Savage and she will be responsible for developing and implementing all local, national and digital sales strategies for Telemundo San Antonio.

The Futures Company appointed Valeria Piaggio as Vice President of Multicultural Insights for the U.S. Yankelovich MONITOR.

I’ve used this forum, in the past, to draw analogies between sports properties and exclusive and coveted communities that sponsors seek to become a part of. As one who runs a sports marketing research firm, my colleagues and I often play a key role in helping our property clients to better position that community as one that fits the marketing objectives for prospective partners.

The Carlos Slim Foundation unveiled Acceso Latino, a free website created to provide U.S. Latinos easy access to tools and content about education, healthcare, job training, culture and more.

Puerto Ricans have left the financially troubled island for the U.S. mainland this decade in their largest numbers since the Great Migration after World War II, citing job-related reasons above all others.

Hispanic investors have a strong appetite for financial education and more sophisticated investment knowledge, according to a recent Wells Fargo survey.

Miami-based multicultural advertising agency, Alma, appoints Rodrigo Vargas as the new Director of Production, along with two new hires to the team.

Are you frustrated with the leadership in your organization? Perhaps it can be explained by which generation they belong to.

Much has been made of the NYT op-ed by Pamela Druckerman entitled ‘Miami grows up. A little.’  The author’s perspective is that of a tourist masquerading as a 3rd generation Miamian. After reading her piece, I am going to accept as a compliment what she clearly meant as an insult. Yes, as far as cities go Miami is a millennial.  By Saif Ishoof

Terra announced the Spanish pop star, ANTONIO OROZCO, as the next artist to perform on the “Terra Live Music in Studio” staget.

SiriusXM announced it has joined with global music superstar Pitbull to create a channel featuring music by the international pop star as well as his personal musical selections.     

El Rey Network announced that Skip Chaisson, founder of Skip Film, has been appointed Senior Vice President, Creative & On-Air Promotion.

RRsat will provide Cisneros Media with full playout and global distribution services of their portfolio of Pay-TV channels, which includes Venevision Plus, VmasTV and VePlusTV, for the enjoyment of the Latin American community.

There’s no question that mobile is here to stay. Just look at smartphone penetration, which stands at 70 percent in the U.S. And the ramp-up has happened almost overnight, as the average American now spends seven more hours each month with their phones than they did in 2013.

Two of the hottest topics in Hispanic marketing in 2014 have been the “Total Market Approach” and Hispanic Millennials. The emergence of the Total Market Approach in the last couple of years has kicked off a heated debate in the marketing industry around which marketing model makes the most sense.  by Jose Villa / SENSIS