News

Wealth owned by Hispanic families would triple in inflation-adjusted terms by 2025 if wealth-building trends observed during the past two decades resume. This would raise the share of total wealth owned by Hispanics to a new high.

The launch of Montejo marks the first import from Mexico to the United States by Anheuser-Busch.

The Mobile Marketing Association (MMA) in partnership with adidas announced the release of The Mobile Marketing Playbook. Created as a tool for brands and agencies, this resource aims to explain when, where and how companies can consistently use mobile around the globe as core to their marketing efforts. The playbook also provides insight on how marketers can understand the impact mobile has in the marketing mix.

When it comes to marketing campaigns, success or failure can be measured in a variety of ways. Performance metrics are vital to advertisers who need solid figures to prove the efficacy of their campaign — to demonstrate how their marketing spend is clearly translated into sales leads.

Graphic novel legends Warren Ellis and Michael Allred join forces for the first time, to turn the BACARDÍ family story into an exclusive graphic novel.

Olympusat, Inc. announced the promotion of Luis Jairala to Network Manager of all 4 of Olympusat’s Music Networks: Ultra Fiesta, Ultra Hits, Ultra Fiesta International and VMC.

US and global consumers spend a large amount of time with digital maps, but marketers have precious few opportunities to advertise to them in the current digital ecosystem.

Reaching a narrow audience online is no easy feat. With a tight budget and an even tighter intended audience, the United States Marine Corps (USMC) needed to maximize digital campaign efficiency and make the most of every dollar spent.

When it comes to social networking landscape, advertising is merely one piece of the social media puzzle, but it’s a big one.

Entravision Communications Corporation announced the promotions of two executives to the position of Executive Vice President, effective immediately. 

As data continues to demonstrate that the path to purchase increasingly runs through smartphones and tablets, how do we optimize visuals, message and conversion mechanics within mobile video to make the environment ultra-shoppable? 

ESPN Deportes created new monthly show Reportajes Especiales, premiering Thursday, August 7 at 7:30 p.m.

First it was Jersey Shore, then Geordie Shore, Warsaw Shore and Gandía Shore, now the Shores franchise is hitting Latin America. MTV Latin America has started production on a brand new reality series entitled Acapulco Shore. 

Millennial parents, like everyone in their generation, are enthusiastic consumers of social media and adept multitaskers. However, when it comes to education and entertainment, there’s an even more-important friend for these families: television.

What’s the difference between a social connecter and a social influencer? 

AIRE Radio Networks announced an agreement to syndicate the radio show “Por el Placer de Vivir con Cesar Lozano” (The Joy of Living with Cesar Lozano) commencing on August 11th.

MundoFox announced the premiere of ‘Familia en Venta,’ an original television comedy series starring Roselyn Sanchez and Carlos Espejel.

One thing is clear: My law on big marketing data still stands as much today as when I first published it in March of 2013. It reads: “As the amount of marketing data increases, the marketer’s understanding of all available data decreases at an equal rate.”

The Media, Diversity, & Social Change Initiative at USC Annenberg released a study demonstrating that diversity on screen falls far below that of the U.S. population. The study found that individuals from underrepresented racial and ethnic groups comprise just over a quarter (26%) of all speaking characters.

In celebration of its 30th anniversary, the Hispanic Public Relations Association (HPRA) announced its call for entries for the 2014 National ¡BRAVO! Awards.