News

Zuania Capo has joined People En Español as Executive Editor of peopleenespanol.com, reporting to People en Español Managing Editor Armando Correa.

In this role, Torres will work with Siempre Mujer’s Editor-in-Chief María Cristina Marrero to direct the brand’s content and design on all platforms, and increase the brand’s visibility and relevance among today’s young Latinas.

Ojito will provide editorial support and guidance to Telemundo Network News to ensure the ongoing independence of the news organization.

In this role, he will be responsible for the overall performance of the news department and any other local productions across multiple media platforms.

Even though most of retailers’ current growth is coming from digital channels, shoppers continue to visit stores – and will for many years to come.  Their demand for a more relevant store shopping experience, however, has retailers asking “How can we rejuvenate the in-store experience?” in order to return stores to their rightful place in the retail ecosystem.

Creative that speaks to the bilingual, bicultural Latino in both Spanish and English may not be the best use of a brand’s time and money.  By  Adam R Jacobson

A poll released today by the National Council of La Raza and Latino Decisions uncovers that Latino voters are still facing considerable economic challenges.   By Matt Barreto / Latino Decisions

Looking to tap the efficiency and keen insights promised by programmatic? Here’s what you need to know about programmatic platforms and partners.

Local Corporation is a local advertising technology company that connects consumers and businesses through products and services such as Local.com and Krillion, a local shopping platform aggregating data from 120,000 stores. Chairman and CEO Fred Thiel spoke with eMarketer’s Yory Wurmser about mobile search and the evolution of retailing.

Smartphone owners are highly interested in NextRadio, the new app that allows consumers to listen to local radio stations using the FM chips already installed in their phones, according to a new national study releasedby media research firm Coleman Insights and its knowDigital division.

While most of what will happen in the future may be a surprise, I believe that there are a lot of things that will happen in the media and marketing industry in the near future that aren’t that hard to predict — certain things so likely to occur, they are almost inevitable. In fact, you could view them as near certainties.

The “Musica y Destinos con Toyota” social media series launches with Sarinana live-reporting from Lollapalooza, the three-day music festival held in Chicago through Sunday, August 3.

According to Accenture, the U.S. standard of living is in danger of declining by 9 percent by 20301 – back to the level it was in 2000 – due to three major economic threats: an aging population, lower workforce participation and a flat or declining labor productivity growth rate.

Many marketers covet Millennials, conducting extensive research on what makes these consumers tick and to better understand their personas. CivicScience recently took a different approach in researching this demographic group, to drum up some fresh insights about our beloved 18-34 year olds. We wanted to see if there are any regional differences that are noteworthy, so we mined our InsightStore for anything that bubbled up.

What defines luxury to a man 2015? Is it a Rolex and a private jet, or the ability to travel the world and gain life experiences?

SSG decoded key differences between long standing insured and new ACA Exchange consumer, which could improve relationships and retention with current new ACA enrollees.

Blue Moon’s Cinnamon Horchata Ale was created by Keith Villa, founder and head brewmaster at Blue Moon Brewing Company. Villa sought inspiration from his Mexican heritage to create the unfiltered ale that delivers a clean cinnamon flavor.

Virtually all large American publishers (98%) are now pursuing programmatic marketing strategies at home, but fewer—72 percent—have moved to deploy the same in support of their audience development efforts abroad. Despite this current discrepancy, international publishers active in this burgeoning market trend intend to neutralize the deployment gap over the next two years, according to a recent survey and whitepaper from the Interactive Advertising Bureau (IAB) and Winterberry Group released, “Going Global: Programmatic Audience Development Around the World.”

Digital marketers better like change, because it’s coming. According to an April 2014 study by Altimeter Group, digital transformation is now a significant movement. The research found that definitions of “digital transformation” varied greatly among industry professionals, and in the end defined it as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.”

Olympusat, Inc. named Mauro Panzera  to the position of Chief Operating Officer reporting to the CEO, Tom Mohler. Panzera served as Senior Director of Multicultural Marketing for Comcast Cable for 7 years until 2009.