News

Entravision Communications Corporation announced the appointment of Diana Zamudio to Senior Vice President of Integrated Marketing Solutions for the El Paso, Texas market.

beIN SPORTS unveiled its 2014-2015 programming schedule today during its first-ever Upfront event. The network presented its solid line-up of premium sports content to advertisers and marketers during the presentation held at Rockefeller Center’s, 620 Loft & Garden in New York.

EstrellaTV has unveiled an ambitious slate of new original programming at its annual Upfront event, held Monday, May 12, before a capacity audience at Manhattan’s Hudson Hotel Rooftop Terrace.  

NUVOtv is accelerating the momentum it began last year when Jennifer Lopez joined the network as its Chief Creative Officer by announcing new series and specials and the renewal of several shows embraced by NUVOtv viewers. The 2014-15 programming slate was unveiled May 12 at the Edison Ballroom in mid-town New York and hosted by Ms. Lopez, NUVOtv CEO Michael Schwimmer, EVP Programming Bill Hilary and SVP Advertising Sales Craig Geller.

Los Angeles-based multicultural mobile marketing solutions company BRIABE Mobile launched its “ROAD TO RIO” platform, a curated mobile soccer content platform. The platform offers unique and exclusive content in both English and Spanish targeted to the more than 50% of U.S. Hispanics following the 2014 FIFA World Cup.

Publicis Groupe S.A. and Omnicom Group Inc. jointly announced that they have terminated their proposed merger of equals by mutual agreement, in view of difficulties in completing the transaction within a reasonable timeframe. The parties have released each other from all obligations with respect to the proposed transaction, and no termination fees will be payable by either party.

As demand for cars rapidly spreads in developing countries, it remains strong in established markets as well. In the U.S., where cars are an integral part of many consumers’ daily lives, obtaining a driver’s license is the initial step toward independence, and a first-car-purchase is often synonymous with pride and freedom. So who are the car buyers of tomorrow, where do they live, and what drives them through the path to purchase?

U.S. consumers are pushing their shopping carts past many of America’s national brands and feel little regret in doing so, according to Deloitte’s American Pantry Study of more than 375 brands across 30 product categories.

  By Lee Vann / Captura Group

Earlier this year we saw the closure of two major efforts by the mainstream media to connect with Hispanics in the U.S.

CNN launched “CNN Latino” last year. The goal of the cable news network was to build an audience around syndicated news and entertainment shows in Spanish. Broadcast TV stations in several markets with large Hispanic populations – including WDFL in Miami and KBEH in Los Angeles – carried the programming.

As consumers switch between multiple devices daily, advertisers are looking to cross-device advertising to track and target users across channels. According to data released in February 2014 by Conversant, 59% of US senior-level marketers and agency decision-makers cited cross-device advertising as a digital channel they planned to use this year. This trailed second-place video by just 2 percentage points.

NBCUniversal recently announced that it will create original digital video across all of its entities. Scott Schiller, executive vice president of digital advertising sales at NBCUniversal, spoke with eMarketer’s Rimma Kats about how the recent initiatives will help advertisers reach consumers.

Tecate Light announced the launch of a new national ad campaign touting its bold flavor to connect with bicultural Hispanic men 21+ in the U.S. The campaign, which includes English- and Spanish-language television and radio spots and OOH elements in key markets like California, Nevada, Arizona and Texas .

Among the different segments of the population, Hispanic respondents show a higher-than-average tendency to smoke e-cigarettes, and tend to smoke them more regularly, with 32% of respondents saying they have tried them, compared to a 25% average.

Telemundo network announced it acquired the exclusive media rights for the United States of all the home games of the Mexican first division soccer team Pachuca, beginning with the league’s Apertura tournament in June. As “The Official U.S. Network of Pachuca,” Telemundo will have the exclusive Spanish-language rights across all its platforms – broadcast, online and cable – to all of the pre-season, regular season and, if they qualify, the playoff home games of the popular team.  

Ever since salsa overtook ketchup as the top condiment, it’s been obvious how multicultural cuisine has influenced Americans everywhere. Today if you’re a marketer, you’ve heard of the coveted demographic called ‘U.S. Hispanics.’  Hispanic influences are everywhere, from Latin cuisine affecting how all Americans eat to Cinco de Mayo celebrations far and wide, which goes back to celebrating with food!

Set to premiere Tuesday, July  15th at 9 pm ET/PT, irreverent and action-packed, Matador chronicles the unlikely rise of Tony “Matador” Bravo (Gabriel Luna), a popular soccer star who comes to be known as much for his playboy antics off the field as his dynamic moves on it. But what his fans and family don’t realize is that it’s all a cover—in truth, he is a skilled covert operative executing missions for a little-known branch of the CIA. “Matador” has the kind of fame and notoriety that affords him access to powerful circles of corruption and villainy. But, in balancing the dueling roles in which he’s been cast, he will be forced to confront the question of his true identity… and it is this mission which will prove to be his most dangerous

EPMG announced they have partnered with impreMedia, the leading Hispanic news and information company, to launch the most comprehensive print, digital and experiential 2014 World Cup program to date.

Just about everyone connects with music, but where we live plays a big part of how we listen to, buy and engage with our tunes.

The film received great audience feedback and opened to a sold out show at Universal City AMC on Friday May 2nd. It will also open in Puerto Rico’s Fine Arts Theaters by the end of May.

Meruelo Media announced the completed purchase of KDAY 93.5 FM, Los Angeles’ original hip-hop and R&B radio station .