News

Telemundo network announced it acquired the exclusive media rights for the United States of all the home games of the Mexican first division soccer team Pachuca, beginning with the league’s Apertura tournament in June. As “The Official U.S. Network of Pachuca,” Telemundo will have the exclusive Spanish-language rights across all its platforms – broadcast, online and cable – to all of the pre-season, regular season and, if they qualify, the playoff home games of the popular team.  

Ever since salsa overtook ketchup as the top condiment, it’s been obvious how multicultural cuisine has influenced Americans everywhere. Today if you’re a marketer, you’ve heard of the coveted demographic called ‘U.S. Hispanics.’  Hispanic influences are everywhere, from Latin cuisine affecting how all Americans eat to Cinco de Mayo celebrations far and wide, which goes back to celebrating with food!

Set to premiere Tuesday, July  15th at 9 pm ET/PT, irreverent and action-packed, Matador chronicles the unlikely rise of Tony “Matador” Bravo (Gabriel Luna), a popular soccer star who comes to be known as much for his playboy antics off the field as his dynamic moves on it. But what his fans and family don’t realize is that it’s all a cover—in truth, he is a skilled covert operative executing missions for a little-known branch of the CIA. “Matador” has the kind of fame and notoriety that affords him access to powerful circles of corruption and villainy. But, in balancing the dueling roles in which he’s been cast, he will be forced to confront the question of his true identity… and it is this mission which will prove to be his most dangerous

EPMG announced they have partnered with impreMedia, the leading Hispanic news and information company, to launch the most comprehensive print, digital and experiential 2014 World Cup program to date.

Just about everyone connects with music, but where we live plays a big part of how we listen to, buy and engage with our tunes.

The film received great audience feedback and opened to a sold out show at Universal City AMC on Friday May 2nd. It will also open in Puerto Rico’s Fine Arts Theaters by the end of May.

Meruelo Media announced the completed purchase of KDAY 93.5 FM, Los Angeles’ original hip-hop and R&B radio station .

Beginning, Wednesday, May 7th, 2014 Mira TV launched the Rick Sanchez Show, to run Monday through Friday at 10:00PM, as part of an entirely new evening programming block that is sure to captivate local audiences.

The relationship between marketing and procurement has improved substantially and is driving measurable results according to Optimizing the Procurement & Marketing Relationship – an ANA Survey due out later this month.

The U.S. economy hinges on the 10 leading TM states where Multicultural purchase power makes up about a third of the base and also a major contributor to the incremental Buying Power. In fact, over 4 in 10 new consumer purchasing dollars are generated by Multicultural segments in the Top 10 TM states as opposed to 1 in 5 in the other 40 states.  By Santiago Solutions Group

Most Hispanics in the United States continue to belong to the Roman Catholic Church. But the Catholic share of the Hispanic population is declining, while rising numbers of Hispanics are Protestant or unaffiliated with any religion. Indeed, nearly one-in-four Hispanic adults (24%) are now former Catholics, according to a major, nationwide survey of more than 5,000 Hispanics by the Pew Research Center. Together, these trends suggest that some religious polarization is taking place in the Hispanic community, with the shrinking majority of Hispanic Catholics holding the middle ground between two growing groups (evangelical Protestants and the unaffiliated) that are at opposite ends of the U.S. religious spectrum.

A Q1 2014 study by Converseon analyzed direct user interactions with 20 leading global brands and found that 55% of those that took place on Twitter were positive in nature, with an additional 25% neutral. On Facebook, 49% of interactions were positive, with Google+ falling in the middle.

Mosaic Multicultural in Phoenix, AZ  has been named Agency of Record (AOR) for the Southern Arizona McDonald’s Operator Association (SAMOA).

Both the universe of U.S. television homes and the potential TV audience in those homes continue to grow. According to Nielsen’s 2015 Advance National TV Household Universe Estimate (UE), there are 116.3 million TV homes in the U.S., up 0.4 percent from the 2013-2014 estimate of 115.6 million. Nielsen estimates that nearly 296 million persons age 2 and older live in these TV homes, an increase of 0.5 percent from last year.

Michael Houston, CEO of Grey North America, announced that Sandra Alfaro has joined Wing, Grey’s leading full-service agency focused on Hispanic consumers, as Managing Director.

NBCUniversal’s Hispanic Enterprises and Content announced that Ruben Mendiola, has been named President of its cable channel, mun2. He will report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal.

Many Hispanic Adult Millennial workers are employed in retail, sales, food, and construction-fields that they don’t generally see as ideal. They’re working mostly for the money now, but hope to advance into areas like technology, healthcare, education, and creative industries. So when it comes to benefits, what are their current situations offering?

The 2014 FIFA World Cup soccer tournament may not kick off in Brazil until next month, but viewers are already planning on how they’re going to watch the matches. And based on polling conducted by Instant.ly for YuMe, digital devices are reshaping game viewing.

Americans have no shortage of options in every aspect of their lives. The proliferation of devices for consuming content has enabled more choices than most can count. But the “problem” of having too many options—including a growing expanse of content—doesn’t seem to be having an impact on our TV viewing preferences.

Have we been taking a certain social media platform Instaforgranted?