News
Amid the fragmented TV landscape, time spent with content is the best planning data there is
Today’s TV landscape offers more than a lifetime’s worth of choice for audiences. In total, TV audiences in the U.S. can now find content on more than 32,200 linear channels and 89 streaming video sources1. Additionally, connected TV (CTV)2 has given audiences access to anything the internet has to offer.
A New Framework for Selling Creative Effectiveness [PODCAST]
Trying to educate the C-suite on the complexities of modern marketing has become an occupational hazard for CMOs and marketers. The problem is that a lot of folks in the C-suite — and throughout the rest of the company, for that matter — think marketing is easy. Create a snappy jingle, add some crisp copy, make it relatable to the target audience and, voila, there's your marketing remit. But the reality couldn't be further from the truth.
Lee Vann passes……
Lee Vann - Executive Chairman & Co-Founder of San Diego based Captura Group has passed. Que en Paz descanses.
Telemundo presents exclusive coverage of all CHIVAS home marches for Liga MX’S Clausura 2024 Tournament
Telemundo, the home of Chivas de Guadalajara in the U.S., will present coverage of all Chivas home matches across Telemundo, Universo, and Peacock throughout the Liga MX Clausura 2024 tournament with a 1-hour pregame show and 30-minute postgame show for every match.
Teens and Social Media Fact Sheet [REPORT]
YouTube tops the list among teens, with roughly nine-in-ten saying they use the platform. TikTok, Snapchat and Instagram also remain popular – more than half of teens report using each of these sites.
What do we mean by creativity in advertising?
This might seem an obvious question until you try and put the answer into words. Marketers talk about creativity all the time, but rarely seem to define what they mean by it. Futile though it may be, this post is my attempt to describe the qualities of creativity in advertising. By Nigel Hollis
Advertisers Need to Implement Campaign Setup Governance
In a world where digital advertising is increasingly complex and fraught with challenges, the role of robust campaign governance has never been more critical. Recent well-publicized research from Adalytics brought to light glaring issues in digital ad placements, including significant budget waste on Google video partners and the inadvertent placement of adult ads on children's channels. The latest in this series exposes grave brand safety violations, where advertisements of globally renowned brands have been spotted on fraudulent sites and adjacent to disturbing content.
7 retail industry predictions for 2024
This annual predictions process — collecting tons of information from various sources to arrive at projections for how the retail industry is likely to fare in the year ahead — could be upended if artificial intelligence keeps improving.
They Knew How to Move Mountains
As I thank those who are congratulating HispanicAd.com on our 25th Anniversary, I’m taking this opportunity to celebrate the lives of some industry pioneers who have left us over the last few days. People like Venezuelan TV mogul Gustavo Cisneros. People like Omar Marchant. People like Carlos Barba. True giants. My thanks to Combined Sources for the recap obituaries of Marchant and Barba. It’s impossible to read them without taking into account the audacity of these individuals who dared move mountains. Every now and then I “bitch and kvetch” about what I call a certain passivity on the part of our industry. Are we moving mountains? Are we daring ourselves to advance and defend our Hispanic Market as it deserves? Reading the stories that follow, I hope, will make us think. — Gene Bryan - CEO / HispanicAd
T-Mobile names Dentsu Creative U.S. As Lead Creative Agency and Hispanic
T-Mobile US, Inc. has named Dentsu Creative as its lead creative agency following a competitive review. The partnership goes beyond the traditional advertising and marketing status quo with the ambition of helping America’s 5G leader continue to define its next era in the ever-changing wireless industry.
Embracing Diversity: The Integral Role of Hispanic Heritage
The narrative of Hispanic Americans is richly bilingual, a testament to a community where language is as much about cultural identity as communication. The ability to speak Spanish is not merely a skill—it's a vital heritage connector for most of this vibrant demographic. By Sylvia Vidal - Senior Vice President, Insights | Qualitative & Quantitative Research | U.S. Multicultural & LGBTQIA+ Research | Inclusive Research Advocate | Latin America & Caribbean Research Specialist
HispanicAd celebrates 25th Anniversary of Service
25 years ago we began publishing HispanicAd.com to serve the US Hispanic advertising, marketing, media, public relations and research industries.
In-housing set for rapid and continued growth at major multinationals
According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21% actively considering one. According to that same survey, 70% already have strategic capabilities in-house and many plan to shift new tasks from external agencies over the next three years.
AI and the Future of Streaming Media Advertising
A few months ago, Tom Hanks warned that his likeness had been used in an AI-generated advertisement without his permission, yet another powerful reminder of what AI can now do. This was clearly a misuse of the emerging technology. However, AI can also serve a more positive role for both streamers and brands, providing powerful new ways to engage audiences and improve advertising performance.
Top 2023 Multicultural & Inclusive Marketing Learnings to Bring into 2024 [REPORT]
As we welcome the new year, we at Santiago Solutions Group (SSG) have reflected on the accomplishments within our industry, the growing insights per consumer segment, and the technological advancements that have taken charge in our business landscape. There have been many unique learnings for all segments – through partnerships with brands and organizations, attendance at numerous industry-wide conferences, and more. Here are 6 key insights we’ve learned throughout the year 2023: Women of color, especially Latinas, drive spending and set new trends in the beauty industry where building brand trust and adapting to a more diverse audience becomes imperative.
Trends 2024 [REPORT]
We were not mistaken last year when we discussed that solutions based on strength would continue to gain ground in the world and that citizens' reaction to uncertainty would be disenchantment and evasion. And because of this, social networks, led by TikTok, would transform information into entertainment. We highlighted the importance of expressing emotions and saw celebrities and leaders speaking from the heart, thus challenging more traditional stances.
Why does most advertising fail to get attention?
Once again, Tom Roach has produced an excellent, evidence-based review of an essential problem facing advertisers: how to get attention. His answer is creativity. People would rather not be exposed to advertising, so creativity provides the means to get their scarce attention. However, there are a couple of points implied in his article that I believe deserve a little more attention than he has given them. By Nigel Hollis
Here’s How Indie Agencies Can Scale Despite Rising Labor Costs
Many indie agencies are now finding themselves as the dog that caught the bus. In the new efficiency-oriented market environment, they've successfully made the pitch to brands that a leaner and hungrier agency can deliver better performance with lower costs than the brand-name agencies that historically managed their marketing spend.
Mundial Media appoints Gerardo (Gerry) Ramirez as Chief Growth Officer to Drive Expansion
Mundial Media has announced the hiring of Gerardo (Gerry) Ramirez as Chief Growth Officer, who will focus on strategic initiatives including client partnerships, operational optimizations, and marketing.
Solmart Media acquires Tampa-St. Petersburg-Clearwater Market Full Power AM Radio Station with FM Radio Translator
A Regional Mexican format now greets listeners of WTWD 910 AM, licensed to Plant City and its 102.1 FM translator licensed to Lakeland.
