News
The creator economy in 3D [REPORT]
The creator economy is changing how consumers interact with brands, media, and purchasing channels. In the latest iteration of the CMO Program’s Creator economy in 3D report, we found that three out of five consumers surveyed are likely to positively engage with a brand with the right creator’s recommendation. Read on to discover how brands can harness the evolving trends of the creator economy to take creator marketing to another level.
Language and Traditions Are Considered Central to National Identity [REPORT]
Results of a Pew Research Center survey highlight language and customs as key components of national identity, while views on the importance of birthplace and religion are more divided.
2024 State of Programmatic [REPORT]
Proximic by Comscore released its second annual State of Programmatic Report for 2024. The report resulted from a survey of hundreds of publishers, advertisers, agencies and technology providers and examines how evolving technologies, consumer habits, data privacy and browser regulations are impacting the programmatic advertising landscape.
About 1 in 10 restaurants in the U.S. serve Mexican food
Mexican culture is widely established in America’s restaurants. Some 11% of restaurants in the United States serve Mexican food, according to a Pew Research Center analysis of data from SafeGraph, which curates information about millions of places of interest around the globe, and the user review site Yelp.
The Importance of Cross-Cultural Market Research in the Global Market
The demographics of the U.S. are rapidly shifting, with the population on track to becoming a multicultural majority. But the reality is, for many companies, growth lies beyond national borders. U.S. based brands are increasingly looking to other regions to engage new audiences. Similarly, Latin American brands, for example, look to spread its reach to other demographics in the U.S.
C-SUITE LEADERS FROM VOLKSWAGEN, CONSTELLATION BRANDS & PEPSICO TO HEADLINE 2024 HMC ANNUAL SUMMIT ON APRIL 10-11, 2024 IN NEW YORK CITY
The Hispanic Marketing Council (HMC) announced early bird registration is open for 2024 HMC Annual Summit on April 10 to 11 at Convene at One Liberty Plaza in New York City’s Financial District. In addition, HMC released the first round of C-suite headliners, including Pablo Di Si, President & CEO of Volkswagen Group of America; Greg Gallagher, Vice President of Brand Marketing, Beer Division Constellation Brands and Esperanza Teasdale, Vice President & General Manager of PepsiCo, who will showcase the culture-driven strategies that are yielding growth and competitive market share.
How Brands Bolster Their DEI Efforts Amid Growing Turbulence [PODCAST]
Bud Light. Kohl's. Target. These are just a few of the major brands that faced a serious backlash last year for embracing in their marketing and merchandising efforts. But the backlash sparked an additional backlash.
Inclusion, Equity and Diversity C-Suite Survey [REPORT]
Employers are being confronted with numerous legal and workplace complexities in managing inclusion, equity and diversity (IE&D) programs, from the repercussions of the U.S. Supreme Court’s decisions to roll back affirmative action college admissions policies to new anti-IE&D state laws to mounting calls to take a stance on social issues.
Major shifts are occurring within the CEO mindset [REPORT]
CEOs are also feeling increasingly positive about marketing and their CMOs. In 2023, more CMOs received a “Grade A” from their CEO for overall performance in their role with 73% giving an “A” or “B”.
Marketing Performance versus Business Performance: What to Prioritize?
The alignment of marketing strategies with overarching business objectives is becoming increasingly crucial in a business landscape more obsessed than ever with ROI. Traditionally, marketing performance has been evaluated through channel-specific metrics. However, this approach often overlooks the broader business objectives, leading to a misalignment between marketing efforts and overall business performance. To achieve sustainable growth, marketers need to shift to incorporate both mindsets in their day-to-day decision-making.
Nueva Network renews Los Jefes nationally syndicated sports show with Alvaro Morales
Nueva Network, a Spanish Language media company, 100% Minority Owned and Operated announced today they renewed their Affiliation and Sales agreement with ESPN’s sports commentator Alvaro Morales and his radio show “Los Jefes.”
Demystifying the Differences Between Linear TV and CTV
The general perception that traditional TV viewing is in decline overlooks a key point that marketers need to pay attention to: far from being obsolete, linear TV advertising is actually reaching new audiences through connected TV (CTV) platforms.
2024 Edelman Trust Barometer – Innovation in Peril [REPORT]
The 2024 Edelman Trust Barometer reveals a new paradox at the heart of society. Rapid innovation offers the promise of a new era of prosperity, but instead risks exacerbating trust issues, leading to further societal instability and political polarization.
How to Boost Engagement and Deepen Consumer Relationships
Good marketing is all about the consumer. If it isn't geared toward real people, then, honestly, who is it for? Of course, while being consumer-obsessed may seem like common sense, truly understanding your consumer base — and how this audience(s) will change and evolve, is no easy feat. It requires dedication, constant research, and social listening, as well as an openness to learning about different demographics. It isn't a "one and done" approach.
How Retail Media Can Address Its Measurement Problems
Retail media has gone stratospheric. In 2023, it was the fastest-growing channel, according to data from WARC, and it has been achieving double-digit growth every year since 2014. It's forecast to push on in 2024, with projections that it will reach a total of $141.7 billion – that's 13.6 percent of all ad spend..
Entravision Announces Massive Expansion of Spanish-Language News Coverage
Entravision introduce the addition of 38 new weekly newscasts on its Univision affiliated television stations. The expanded news coverage now delivers more than 300 hours of weekly news coverage, across 121 newscasts, to the influential Latino electorate.
How Can We Return So Much Support and Love?
I am in a difficult situation. How can I respond to over 7,000 impressions, hundreds of e-mails, phone calls and countless messages? Since we announced our 25th Anniversary people from our Hispanic Market industry and friends from the Multicultural world have reached out to express gratitude and support, among them the folks from AIMM and HMC. It should be me thanking all of you for being out there and being part of the industry conversation. Gene Bryan - CEO / HispanicAd
AIMM Diversity Report: Compendium of Historical Member Case Studies [REPORT]
Throughout the years, AIMM's Diversity Report for the Advertising/Marketing Industry have included compelling case studies from ANA members' DE&I initiatives. These cases share the stories of brands making diversity, equity, and inclusion a priority, and putting actions behind their words. Each edition of the diversity report between 2018 and 2022 featured case studies. Much of the information shared in those case studies is still highly relevant today. We have assembled those case studies in a compendium.
Amid the fragmented TV landscape, time spent with content is the best planning data there is
Today’s TV landscape offers more than a lifetime’s worth of choice for audiences. In total, TV audiences in the U.S. can now find content on more than 32,200 linear channels and 89 streaming video sources1. Additionally, connected TV (CTV)2 has given audiences access to anything the internet has to offer.
