News
Reimaging Agency Selection: Why is now a good time to go to pitch? [REPORT]
In this era of transformation and adaptation, rethinking your approach to agency selection isn’t merely a strategic choice — it’s an imperative.
How to Improve Marketing’s Value Within the Organzation
Though the scope of marketing has expanded considerably over the last ten years, CMOs and their teams still don't seem to be getting the respect they deserve in the C-suite. This episode explores this strange phenomenon and also offers a series of key questions marketers need to answer if they want to get a handle on their myriad responsibilities and improving their standing in the eyes of other executives.
2020 Census Data for Nearly 1,500 Detailed Race and Ethnicity Groups, Tribes and Villages
The U.S. Census Bureau released 2020 Census population counts and sex-by-age statistics for 300 detailed race and ethnic groups, as well as 1,187 detailed American Indian and Alaska Native (AIAN) tribes and villages.
Latinos’ Views of and Experiences With the Spanish Language [REPORT]
Most U.S. Latinos speak Spanish: 75% say they are able to carry on a conversation in Spanish pretty well or very well. And most Latinos (85%) say it is at least somewhat important for future generations of Latinos in the United States to speak Spanish.
mitúTV App launches on Comcast Entertainment Platforms
Beginning September 15, the mitúTV app will be available on X1 and Flex. It will offer viewers more than 120 hours of original programming directed by Latinos. Likewise, mitúTV will offer hit series from Latino creators such as Inland Entertainment Network, Digital Bodega, and the Immigration Archive Project.
GALLEGOS United launches DoorDash campaign
GALLEGOS United and Superette (DoorDash's internal creative studio) have unveiled the brand’s first-ever Spanish-language campaign for the Dasher audience.
Gen Z Social Media Trends Continue to Influence CPG Industry with ‘#GirlMath’
When it comes to capturing the attention of GenZ consumers, keeping up with the latest social media trends is worth every marketer’s time. by Santiago Solutions Group
Underrepresentation For Hispanic Audiences In Consumer Data Sets
Truthset released results detailing how the overall data industry is currently underrepresenting the Hispanic population in the United States.
Luis Miguel Messianu, Richard Edelman and Peter Lerma launch MEL
MEL (Messianu/Edelman/Lerma) launched as a minority-owned and Hispanic-led, full-service communications agency. The independent entity will provide expertise in earned-centric media, creative, and digital solutions, through a distinct Latino lens enabling it to develop creative campaigns that represent the cultural traditions and modern lifestyle experiences of bilingual and bicultural Latinos.
Healthcare The Final HISPANIC Frontier
The COVID-19 pandemic should have been a wake-up call. It wasn’t. Covid laid it bare for all to see, and it’s very troubling that the Healthcare Industry doesn’t seem to have gotten the memo. The chronic underinvestment in Hispanic healthcare outreach is affecting the nation’s preparedness for the future. It's time for the industry to have a moment of reckoning and address this significant deficit before it's too late to make amends. By Pedro de Córdoba - Vice President, Client Solutions / eContent DIGITAL
Latinos in the U.S. have the fifth-largest GDP in the world [REPORT]
The findings of the latest U.S. Latino GDP Report, produced annually by the UCLA Center for the Study of Latino Health and Culture and California Lutheran University’s Center for Economic Research and Forecasting, show that even amid ongoing COVID-19 pandemic conditions in 2021, the U.S. Latino GDP grew by an inflation-adjusted 7.1%, surpassing the $3 trillion mark for the first time.
How agencies should talk about the money
Most agency executives and teams hate talking about money with clients and prospects. And they don’t do a very good job of it.
Worried About the End of the Cookie? Turn to Your Own Data
As we countdown to our last year with browser cookies, many marketers are still concerned about achieving marketing performance in a post-cookie world.
MAGNA US AD FORECAST – Fall 2023 Update: Digital Advertising Finally Recovers
After two quarters of stagnation, US advertising spending re-accelerated to +4.4% year-over-year in the second quarter, but digital media formats were the only ones to see a significant improvement in advertising sales. The digital advertising recovery, combined with a slightly better economic outlook, led MAGNA to raise its market growth forecast for 2023 and 2024.
Republica Havas Celebrates Latino Culture and Breaks Language Barriers with #SpeakHispanic Initiative
Republica Havas is celebrating Hispanic Heritage Month 2023 with the launch of #SpeakHispanic, a bold awareness initiative that bridges cultural traditions and emerging perspectives on what it means to be Latino in the U.S. today.
Ally celebrates Hispanic Heritage Month
In celebration of Hispanic Heritage Month kicking off this Friday, September 15, Ally released its newest TV spot next week honoring the cultural richness of the Hispanic community.
Public Has Mixed Views on the Modern American Family [REPORT]
Trends in marriage and fertility along with shifting social norms and important legal changes have reshaped the American family.
The Latest Case for Spanish-language Media and News, Courtesy of The Smithsonian
I’m writing at the onset of Hispanic Heritage Month to join the celebration of our community’s long-term accomplishments, inspired by one of America’s preeminent national institutions: The Smithsonian’s National Museum of American History. This past week, the museum unveiled a new exhibit to celebrate the unparalleled work and accomplishments of Latinas in journalism, ¡De última hora!: Latinas Report Breaking News. The exhibit explores the relationship between Spanish-language TV and American history through the collective experiences of seven Latina journalists, including Ilia Calderón, Dunia Elvir, Marilys Llanos, Gilda Mirós, Lori Montenegro, María Elena Salinas and Blanca Rosa Vílchez. These Latinas have paved the way and serve as role models and mentors for future generations of Latina journalists in American media. by Daisy Expósito-Ulla
Why long-term marketing drives business longevity
When times are tight and the future is uncertain, especially amid lingering fears about recession and a sluggish ad market, it’s tempting for marketers to focus on quick wins to get some points on the board and live to fight another day. Those quick wins, however, aren’t what sustain businesses. While helpful for the next quarterly read-out, short-term sales can easily distract teams from thinking about what really drives success: long-term growth.
US Retail Sales Up 2.9% in August, But Ad Spending By Retailers Likely Up ~5%
Retail sales data historically took on outsized importance in the imaginations of practitioners within the advertising industry. Advertising by retailers has never been unimportant – spending on advertising by retailers, including food services and drink places amounts to 20% of total advertising expenditures in the United States, according to the most recently available data from a sample of tax returns included in IRS data. But as a percentage of economy-wide receipts, these businesses only account for 17% of all turnover.
