News

Social media has become a critical channel for brands looking to connect with consumers, but it looks like many followers aren’t getting the attention they expect, according to data released in December 2013 by Sprout Social.

Sure, dogs have been well-established as man’s best friend for some time now, but according to the January 2014 Local Watch Report, Americans have a blossoming love affair with another trusty sidekick—the mobile device.

The Hispanic Public Relations Association (HPRA) announced the launch of its newest local chapter, HPRA Miami.

Terra launches “Terra Live Music Home Sessions” with the all-new 2014 Honda Civic Coupe. Building upon the success of “Terra Live Music”, Terra launches a new program to connect brands with consumers nationally and locally, on and offline.

SDPnoticias.com announced it will be launching in the U.S. in the summer of this year.

In the past, Latinos who wanted to participate in some parts of American society felt they had to hide aspects of themselves to fit in. Today, that cultural zero-sum game is long gone – and our differences make us cool. Hispanics make up such a large proportion of young people in America that they’re not just participating in mainstream American culture, they’re increasingly defining it. And that doesn’t make them any less Latino.  

Richards/Lerma has extended its Latin American operations to Buenos Aires, Argentina, and grown its creative services operations.

Since the dawn of modern advertising, marketers have been trying to figure out what works. After years of spreadsheet addiction, educated guesses and gut-based optimization, the advent of advanced analytics tools has provided marketing organizations with far better — and far more automated — decision-making and forecasting capabilities.

The television industry has witnessed a shakeup in recent years with TV viewers’ quick adoption of new viewing platforms and the gradually declining levels of cable and satellite subscription services. Some have expressed concerns about how TV service subscription rates are changing and whether this will affect the current business model. However, a recent TV Dailies poll conducted by Ipsos MediaCT surveying prime-time viewers’ subscription service behavior suggests the industry should not be worrying just yet.

The cookie has proved to be an effective and efficient solution to many problems, but with the evolution of the internet and new technologies, an over-reliance on the cookie has led to a variety of issues for industry stakeholders and consumers.

Telemundo Studios announced the kick-off of its new original production “Reina de Corazones,” starring Paola Núñez, Eugenio Siller, Juan Soler and Catherine Siachoque. Set in Sin City – Las Vegas – “Reina de Corazones” is a story of a love that must overcome the barrier of memory, where the glamorous nightlife and casinos play a prominent role in a plot characterized by mysterious twists and turns, espionage, conspiracy, intrigue, crime and romance.

ESPN Deportes will offer exclusive coverage of the Caribbean World Series 2014 LIVE from Margarita Island, Venezuela. Coverage kicks off with a double-header on February 1, with Puerto Rico vs. Dominican Republic and Mexico vs. Cuba. After 53 years, Cuba – represented by Villa Clara, champion of Cuba’s National Series -returns to the Series and joins “La Fiesta del Caribe.”

WAPA Television has signed an agreement with Miguel Cotto Promotions to present “Boxeo Boricua” (Puerto Rican Boxing) exclusively in the U.S. on WAPA America.

Olympusat, Inc. has recently signed with BuenaVision to exclusively distribute its high-quality entertainment-based programming, from the Dominican Republic and the Caribbean, to the United States.

Univision Communications Inc. has announced a licensing agreement with Telelatino Network, a holding of Corus Entertainment, to rebrand Telelatino’s TLN en Español (TLNE) as Univision Canada.

Branding has been around for hundreds of years. The word “brand” is derived from the branding or burning of a mark into the hide of cattle to differentiate one from another. Bass & Company claims to have the world’s first trademark with its red triangle logo. Wine jars found at Pompeii have indications of product branding on them. Branding creates differentiation. When done effectively it creates positive awareness and, ultimately, value.

According to Nielsen’s quarterly Global AdView Pulse report, ad spend by media type continued on trend through the first three quarters of 2013, with television and display Internet advertising leading the charge globally.

Gen Y consumers are showing a clear interest in vehicle ownership and have specific ideas of what they want in a car, according to Craig Giffi, vice chairman, Deloitte LLP, and automotive practice leader.

ESPN Deportes announced that they will be conducting their 2014 Upfront activities on May 14 at 9:00 a.m. at the Hearst Tower in New York City.

In marketing we have sort of considered ourselves part of the start-up world, happily playing along while killing the print industry, radio, journalism — and, a little more reluctantly, television. We are hobnobbing, slightly star-struck, with Mark Zuckerberg, Marissa Mayer or Eric Schmidt, and pushing advertisers into any and all digital media.