News

Entravision Communications Corporation announced that Andrew Polsky has been appointed to Vice President of National Digital Marketing Solutions.  He will manage a team of national digital marketing solutions executives across the U.S., and will work closely with Entravision’s big data analytics division, Luminar.

Xoom Corporation ( has introduced three new television commercials for the U.S. Hispanic market.  The ads began airing this month and all speak to the message of mobile convenience.

Telemundo Media and Spain’s Reset TV announced plans to jointly own, develop, produce and distribute “El Artista” (Working Title), a new musical competition format and weekend primetime series, set to premiere in the 2014-15 season.

UniMás, a Univision network, announced the acquisition of the exclusive rights for the dramatic series “El Varón de la Droga” (The Drug Baron) at NATPE.

Discovery en Espanol starts off February with the premiere of EL DUO MECANICO (Fast N’ Loud) and a new season of OVERHAULIN’. Both series air February 10th on Lunes de motores (Motor Mondays), the network’s new programming block dedicated to the transformation of cars feeding viewers passion for restoration, technology, innovation and real life stories.

Much talk has surfaced lately about the whether it makes sense to have a total market strategy. Some contend that the intent of a “total market” strategy—to recognize all potential consumers’ needs, culture and behavioral characteristics within a company’s marketing strategy—is too often misunderstood or not understood at all. This assertion has resulted in approaches that homogenize how organizations communicate with consumers, and it underemphasizes and even ignores cultural nuances that work to powerfully connect consumers and brands.  Terry J. Soto, Author and President & CEO, About Marketing Solutions, Inc.

That’s underscored by a new major poll of nearly 1,500 Latino Americans by NPR, the Robert Wood Johnson Foundation and the Harvard School of Public Health. The poll, like our previous , covered several aspects of people’s lives — religious beliefs, personal finances, health status, education and more. It featured enough respondents that we could break them out into a few key groups by ethnic ancestry: Cubans, Dominicans, South Americans, Central Americans, Puerto Ricans and Mexicans. We were also able to contrast responses from folks who were immigrants with those who were born in the United States.

But it turns out my penchant for English isn’t unique for a mainland Puerto Rican, according to a survey of American Latinos by NPR, the Robert Wood Johnson Foundation and the Harvard School of Public Health. Given a choice between answering a gamut of questions about their lives in Spanish or in English, 78 percent of the Puerto Rican respondents chose English, significantly more than any other Latino group. According to the poll, only 20 percent of Puerto Ricans speak Spanish at home, less than half the percentage for respondents overall. (The poll didn’t include respondents in Puerto Rico, only Puerto Rican respondents living on the U.S. mainland.)

Since arriving here, as a community, they’ve prospered. Surveys show they graduate from college at greater rates and have higher levels of homeownership than most other Latino groups.

But suggests that, for many Cuban-Americans, the dream is becoming elusive. The poll conducted by NPR, the Robert Wood Johnson Foundation and the Harvard School of Public Health finds that 45 percent of Cuban-Americans say their finances are not so good or poor. They see themselves as financially troubled at rates higher than other Latinos.

This Miami-based PR agency will focus on raising Pulpo Media’s overall corporate brand presence in the United States as well as increase awareness of its leading technology and marketing solutions leveraged by its expansive blue-chip customer base.

Univision Communications Inc. announced that it will hold its annual Upfront presentation for advertisers in New York City at 11:00 am on Tuesday, May 13, 2014 at the Al Hirschfeld Theatre.

In an online social community flooded with content, attempts to effectively communicate your message can feel like sending a letter out to sea in a bottle.

As the global economy continues to recover, a majority of companies intend to pursue growth opportunities outside their own industry sectors as digital technologies help create new higher growth markets, according to new research by Accenture.

Two out of three big business brands are planning to increase their focus and investment in engaging small to medium-sized business (SMB) customers over the next 12 to 36 months, according to a new study from the Chief Marketing Officer (CMO) Council and Penton. However, these marketers admit to shortcomings in their ability to access customer data, intelligence and critical vertical-market insights that can improve campaign effectiveness.

Riviera Broadcasting is pleased to announce the new 95.1 Solamente Exitos, will make its debut in Phoenix at 5:00PM MST on Wednesday January 22nd, 2014.

Fox International Channels (FIC) and the RCN Television Group (RCN) have announced the appointment of Ibra Morales as President of MundoFox, effective today.

Cohn & Wolfe announced it has been named Hispanic PR agency of record for automotive manufacturer Nissan North America following a competitive bid process.  The agency will help advance consumer awareness and preference for the Nissan brand across the United States.

Focusing on African Americans and Hispanics, the report takes an in-depth look at the mobile advertising ecosystem, including data related to mobile advertising trends, habits, spending power and more. It shows the importance of multicultural marketing for mobile advertisers, with African Americans and Hispanics showing tremendous growth in population and spending power. The report also emphasizes the significance of accounting for these cultural groups’ unique attitudes and beliefs when implementing mobile video and rich media campaigns.

For decades, Hollywood movies dominated our lives. The movies were our weekend past-time, the place of our first date, and our retreat during the hot summer months. Today, if you asked the average American when the last time they went to the movies, they would likely have to think really hard. Hollywood has failed to keep moviegoers engaged, and it needs to ask itself why ticket sales have dropped over 18% since 2002 (Nash Information Services, 2013). The details can be debated – but, ultimately, it comes down to technology, easy access to content (free, paid and pirated downloads and streaming), comfort and cost.

Content marketers are looking to shift efforts to include more curation, research suggests, but every step along the journey is a struggle.