News

Olympusat, Inc. has recently signed with BuenaVision to exclusively distribute its high-quality entertainment-based programming, from the Dominican Republic and the Caribbean, to the United States.

Univision Communications Inc. has announced a licensing agreement with Telelatino Network, a holding of Corus Entertainment, to rebrand Telelatino’s TLN en Español (TLNE) as Univision Canada.

Branding has been around for hundreds of years. The word “brand” is derived from the branding or burning of a mark into the hide of cattle to differentiate one from another. Bass & Company claims to have the world’s first trademark with its red triangle logo. Wine jars found at Pompeii have indications of product branding on them. Branding creates differentiation. When done effectively it creates positive awareness and, ultimately, value.

According to Nielsen’s quarterly Global AdView Pulse report, ad spend by media type continued on trend through the first three quarters of 2013, with television and display Internet advertising leading the charge globally.

Gen Y consumers are showing a clear interest in vehicle ownership and have specific ideas of what they want in a car, according to Craig Giffi, vice chairman, Deloitte LLP, and automotive practice leader.

ESPN Deportes announced that they will be conducting their 2014 Upfront activities on May 14 at 9:00 a.m. at the Hearst Tower in New York City.

In marketing we have sort of considered ourselves part of the start-up world, happily playing along while killing the print industry, radio, journalism — and, a little more reluctantly, television. We are hobnobbing, slightly star-struck, with Mark Zuckerberg, Marissa Mayer or Eric Schmidt, and pushing advertisers into any and all digital media.

Entravision Communications Corporation announced that Andrew Polsky has been appointed to Vice President of National Digital Marketing Solutions.  He will manage a team of national digital marketing solutions executives across the U.S., and will work closely with Entravision’s big data analytics division, Luminar.

Xoom Corporation ( has introduced three new television commercials for the U.S. Hispanic market.  The ads began airing this month and all speak to the message of mobile convenience.

Telemundo Media and Spain’s Reset TV announced plans to jointly own, develop, produce and distribute “El Artista” (Working Title), a new musical competition format and weekend primetime series, set to premiere in the 2014-15 season.

UniMás, a Univision network, announced the acquisition of the exclusive rights for the dramatic series “El Varón de la Droga” (The Drug Baron) at NATPE.

Discovery en Espanol starts off February with the premiere of EL DUO MECANICO (Fast N’ Loud) and a new season of OVERHAULIN’. Both series air February 10th on Lunes de motores (Motor Mondays), the network’s new programming block dedicated to the transformation of cars feeding viewers passion for restoration, technology, innovation and real life stories.

Much talk has surfaced lately about the whether it makes sense to have a total market strategy. Some contend that the intent of a “total market” strategy—to recognize all potential consumers’ needs, culture and behavioral characteristics within a company’s marketing strategy—is too often misunderstood or not understood at all. This assertion has resulted in approaches that homogenize how organizations communicate with consumers, and it underemphasizes and even ignores cultural nuances that work to powerfully connect consumers and brands.  Terry J. Soto, Author and President & CEO, About Marketing Solutions, Inc.

That’s underscored by a new major poll of nearly 1,500 Latino Americans by NPR, the Robert Wood Johnson Foundation and the Harvard School of Public Health. The poll, like our previous , covered several aspects of people’s lives — religious beliefs, personal finances, health status, education and more. It featured enough respondents that we could break them out into a few key groups by ethnic ancestry: Cubans, Dominicans, South Americans, Central Americans, Puerto Ricans and Mexicans. We were also able to contrast responses from folks who were immigrants with those who were born in the United States.

But it turns out my penchant for English isn’t unique for a mainland Puerto Rican, according to a survey of American Latinos by NPR, the Robert Wood Johnson Foundation and the Harvard School of Public Health. Given a choice between answering a gamut of questions about their lives in Spanish or in English, 78 percent of the Puerto Rican respondents chose English, significantly more than any other Latino group. According to the poll, only 20 percent of Puerto Ricans speak Spanish at home, less than half the percentage for respondents overall. (The poll didn’t include respondents in Puerto Rico, only Puerto Rican respondents living on the U.S. mainland.)

Since arriving here, as a community, they’ve prospered. Surveys show they graduate from college at greater rates and have higher levels of homeownership than most other Latino groups.

But suggests that, for many Cuban-Americans, the dream is becoming elusive. The poll conducted by NPR, the Robert Wood Johnson Foundation and the Harvard School of Public Health finds that 45 percent of Cuban-Americans say their finances are not so good or poor. They see themselves as financially troubled at rates higher than other Latinos.

This Miami-based PR agency will focus on raising Pulpo Media’s overall corporate brand presence in the United States as well as increase awareness of its leading technology and marketing solutions leveraged by its expansive blue-chip customer base.

Univision Communications Inc. announced that it will hold its annual Upfront presentation for advertisers in New York City at 11:00 am on Tuesday, May 13, 2014 at the Al Hirschfeld Theatre.

In an online social community flooded with content, attempts to effectively communicate your message can feel like sending a letter out to sea in a bottle.

As the global economy continues to recover, a majority of companies intend to pursue growth opportunities outside their own industry sectors as digital technologies help create new higher growth markets, according to new research by Accenture.