News

Nearly one-in-ten U.S. adults (8%) get news through Twitter, according to a new report by the Pew Research Center, in collaboration with the John S. and James L. Knight Foundation. Compared with the 30% of Americans who get news on Facebook, Twitter news consumers stand out as younger, more mobile and more educated.

Big Data holds many promises for companies—some of which it is already delivering on, and some of which have yet to be realized.

The Council of Public Relations Firms (Council announced the election of John Echeveste, partner of VPE Public Relations <http://www.vpepr.com>  in Los Angeles, to the organization’s board of directors.

RELUCIR, a new unisex hair and skincare product line, has been launched by the Wayland Soap Company.

Underwhelming fall sales and continued economic and Federal budgetary concerns have U.S. retailers in a “wait and see” mode this holiday season.

Programmatically-bought campaigns are seeing widespread adoption across all marketing and media segments, but the practice still faces some hurdles, according to a whitepaper released today by the Interactive Advertising Bureau (IAB) and Winterberry Group, entitled “Programmatic Everywhere? Data, Technology and the Future of Audience Engagement.”

The alliance marks the initial step in a joint plan to set up a fully operational news bureau at UC Berkeley, a pioneering initiative that could lead to the creation of similar bureaus in other universities across the nation.

Mattel, Inc. is gearing up for the holidays with the launch of its first Spanish-language multi-brand marketing campaign. Launched on November 1st in Los Angeles, Houston and Miami, ‘toy feliz is a 100% Hispanic-oriented effort, which spans brands and multi-media marketing platforms.

In this new role, Garcia will drive media planning for over $500 million worth of inventory across Univision’s on-air platforms on broadcast and Cable

Arbol publishes four magazines: Automundo, Que Pasa Vegas, Transporte Latino, and Estilo Hogar. Although each targets a different market, they are all published and distributed monthly throughout the US.

Casa Latina is teaming with Empire BlueCross Blue Shield to host their first annual Casa Latina Home Expo on November 9, 2013 at the Altman Building in NYC.

On Sunday, November 10th at 7:00PM ET/PT, Tr3s will broadcast the “2013 MTV EMA” live offering its viewers the opportunity to tune in to a line-up of EMAzing performances.  Nashville rockers Kings of Leon and fun-loving Swedish duo Icona Pop are the latest acts added to the incredible “2013 MTV EMA” line-up. Meanwhile, three-time “2013 MTV EMA” nominated Thirty Seconds to Mars frontman Jared Leto, two-time EMA nominee and singer Rita Ora, and acclaimed singer-songwriter, actress and Best PUSH nominee Bridgit Mendler are confirmed to present.

impreMedia announced the creation of a new Advertiser Solutions Department led by Director, Iraima Yepez. Fernando Lang also was promoted from Advertising Revenue and Operations Director, Digital Division to Senior Director, National Sales for all platforms.

Welcome to the 2013 ANA Multicultural Marketing &amp; Diversity Conference entitled “Marketing to a Multicultural Nation” – a very appropriate title considering the latest reports on the continuing growth of multicultural groups in our country today.   By Gilbert Davila / CEO of Davila Multicultural Insights &amp; Chairman of ANA Multicultural Board
 

At its quarterly board meeting in New York City, AHAA: The Voice of Hispanic Marketing announced its new executive committee, with Aldo Quevedo, principal and creative director of Richards/Lerma, assuming the chair position. Quevedo will work closely with the board of directors, AHAA’s advisory board and Executive Director Horacio Gavilan to continue implementing advocacy and thought leadership strategies designed to increase corporate investment in Hispanic and multicultural marketing.

The South by Southwest (SXSW) Conferences & Festivals is internationally renowned to be a stage for innovation in the areas of film, music, interactive technology and more. SXSW is excited to announce its newest initiative, SXAméricas. SXAméricas is a programming track within SXSW that will bring together leaders and innovators from the U.S. and Latin America.

Even in a multi-channel environment, TV advertising typically makes up the largest portion of a company’s marketing budget. Nielsen’s TV Brand Effect with Segmentation Report , defines how your advertising dollars can truly make an impact.

This report is based on the results of a large-scale, nationally representative survey, the second in Common Sense Media’s series on children’s media use; the first was conducted in 2011 (Zero to Eight: Children’s Media Use in America). By replicating the methods used two years ago, we document how children’s media environments and behaviors have changed.

With modest gains predicted for the 2013 holiday shopping season, retailers are expecting an “up” year. However, the season will be shorter this year, as Black Friday falls later in November than usual, so marketers are scrambling to take advantage of the time they have to convince shoppers to spend.

Social paid advertising and real-time marketing are changing the way retailers strategize their campaigns. Jennifer Kasper, group vice president of digital, new media and multicultural marketing at Macy’s, spoke with eMarketer’s Rimma Kats about how the retailer is approaching social media, as well as the key role Pinterest will play in its 2014 efforts.