News

Even in a multi-channel environment, TV advertising typically makes up the largest portion of a company’s marketing budget. Nielsen’s TV Brand Effect with Segmentation Report , defines how your advertising dollars can truly make an impact.

This report is based on the results of a large-scale, nationally representative survey, the second in Common Sense Media’s series on children’s media use; the first was conducted in 2011 (Zero to Eight: Children’s Media Use in America). By replicating the methods used two years ago, we document how children’s media environments and behaviors have changed.

With modest gains predicted for the 2013 holiday shopping season, retailers are expecting an “up” year. However, the season will be shorter this year, as Black Friday falls later in November than usual, so marketers are scrambling to take advantage of the time they have to convince shoppers to spend.

Social paid advertising and real-time marketing are changing the way retailers strategize their campaigns. Jennifer Kasper, group vice president of digital, new media and multicultural marketing at Macy’s, spoke with eMarketer’s Rimma Kats about how the retailer is approaching social media, as well as the key role Pinterest will play in its 2014 efforts.

Diana Brooks and Vivian Santos, co-founders and managing partners of VSBrooks ADVERTISING, a Coral Gables, Fla.-based integrated marketing firm, announced the firm’s new principals: Group Account Director Veronica Carrillo,Director of Administration/HR Barbara Marchena, Director of Interactive Media Daniel Timiraos, Comptroller/Business Manager Marlene Torres, and Director of Broadcast Production Eric Zamorano.

Enlace Juvenil or EJTV, the international communication satellite channel that is directed to Hispanic youth, launches the transmition of “El Arranke with Yasmin Teme and Vanessa Brito Friday, the 1st of November 2013 at 9:00 Am (EDT).

Multiply the $2.5 trillion of purchasing power controlled by mothers (BSM Media) by the 50% of moms who used a mobile device to make or influence purchases last year and what do you get? Okay, I know you can’t multiply unlike terms, but work with me here. You get a plethora of spending power funneling into one channel to buy, or influence the buying of, a wide variety of goods and services.

EPMG announced the launch of Market Tour, an online video series showcasing the uniqueness of the top multicultural markets in the United States. One year in the making, the highly anticipated web series features interviews with prominent community leaders, publishers of multicultural media, and C-level executives.

Lino Garcia, ESPN Deportes’ general manager, sat down with HispanicAd recently to talk about all things ESPN Deportes, the current state of Spanish-language cable and sports media.

Media spend attributed to multi-screen advertising campaigns is expected to grow from 20 percent of budgets today to 50 percent in the next three years, according to a new study by ANA (Association of National Advertisers) and Nielsen conducted among client-side marketers, agencies and media sellers. Multi-screen campaigns were defined as those that run during a similar timeframe across two or more screens including TV, computer, tablet, mobile phone and digital place-based media.

CPG brands are focusing on direct-to-consumer (DTC) channels as they build out more robust digital services. When CGT and Wipro polled CPG executives in North America in July 2013, they found that 39% believed direct-to-consumer channels were driving the most digital revenues for their companies.

A new analysis from Experian Marketing Services found that moms with young kids, defined as children under the age of 5, are often more active on social media, more likely to shop using mobile devices and more open to engage with brands across digital touch-points than other segments of moms and consumers at large.

Vme TV announced the debut of the famous, Spanish series, “Gran Hotel” and “Los Graduados”, a documentary based on the educational challenges of six, young Hispanics in the United States. “Gran Hotel” will air on October 31 at 10 p.m. ET and the first part of “Los Graduados” will be broadcasted on November 1 at 10 p.m. ET.

AL & CM Broadcasting announced that its premier syndicated Morning Show talent, Alex “El Genio” Lucas has expanded into the Atlanta metro, and will be featured on WPLO “La Bonita 610 AM”. 

Veteran journalist and publisher Rossana Rosado has stepped down from her role as Publisher of New York’s El Diario after 14 years.

Marketers are using social media more and more as an integrated tool for branding and advertising. Social media is shifting away from being used as its own individual medium, and is now consistently paired with other channels to increase ROI.

As the market for beverages continues to fragment and brand extensions grow, brands are jockeying for position on store shelves and competing for consumers’ attention in social media, according to a new eMarketer report, “CPG Focus—Beverages: Emerging Mobile and Social Strategies.”

According to the IAB, mobile advertising spend is growing at an unprecedented rate, doubling in 2012 alone from the previous year to reach $3.4 billion. But research is just beginning to tap into what makes this new advertising medium tick, and there is much for marketers and the industry at large to learn about leveraging mobile channels most effectively.

Left unchecked, market forces continually conspire to deplete profits. Powerful business strategies can counteract those tendencies, but good strategy is difficult to formulate.

Kreative Kontent announced that Puerto Rican director Luis Enrique has joined their list of directors.