News

  The US may be the world’s largest ad market, but advertisers still spend more to reach consumers in other markets, particularly those in Australia and Europe, according to eMarketer’s latest Global Media Intelligence Report, produced in collaboration with Starcom MediaVest Group.

  This year, Alma DDB had the honors of not only taking home the title of “Agency of the Year,” but also winning two of the six categories awarded for two of its clients: State Farm, for the Multiethnic Interactive Media category and Tobacco Free Florida, for the Multiethnic Talent in Advertising category.

  Los Tweens & Teens has partnered with Ford Motor Company to publish an important series regarding how parents can inspire a love for science, technology, engineering, and mathematics in their young girls.  

Telemundo Nueva York announced that Colombian journalist Gloria Echeverry has been named news anchor for “Noticiero Telemundo Nueva York,” effective September 30. In her new role, Echeverry will co-anchor the 6pm and 11pm weekday newscasts along with renowned journalist Jorge Ramos.

  Sensis won a contract from the South Coast Air Quality Management District (SCAQMD) to help raise awareness about the effect wood burning has on the region’s air quality.

  The ANA (Association of National Advertisers) and 4A’s announced new guidelines to help agencies and clients improve their productivity in the agency search process. 

  Who should manage a company’s social media presence? According to a new survey by The Creative Group, it’s a tough question. When advertising and marketing executives were asked which department is best suited to oversee an organization’s social media efforts, the response was divided: 39 percent of respondents said public relations/communications and 35 percent said marketing.

  A joint study issued by the Mobile Marketing Association (MMA) and Neustar, Inc. revealed that a staggering 85 percent of marketers believe that mobile is a gateway to new markets and audiences.

  By Dr. Carlos E. Cortés / Univision Insights

Let’s start with an oft-repeated misperception, one I sometimes hear even from other Latinos: that Hispanics are just “another immigrant group.” History tells a different story. Certainly most of us have some immigrant heritage, a rich heritage at that. For me, this includes my three immigrant grandparents, including one from Guadalajara, Mexico. However, many Hispanics have a heritage that does not involve immigration because their ancestors did not come to the United States – the United States came to them.

  NGL Media announced the launch of the first ever Latino Digital Video Summit hosted by Disney ABC Television Group, taking place in Los Angeles on Tuesday, October 29th on The Walt Disney Studio Lot from 2pm – 7pm.

   “Thinking Under the Influence: The Next Five Years,” taking place at the Eden Roc Renaissance Hotel in Miami from April 28-30, will once again bring together the highest caliber of speakers, including notable newsmakers, CMOs and industry experts, to showcase the best of Hispanic and Latin American marketing and creativity.

The ANA (Association of National Advertisers) announced the winners of the 2013 Multicultural Excellence Awards, which recognizes ANA member companies and other marketers who produced industry leading multicultural advertising campaigns between June 2012 and June 2013.

The results were eye-opening, and point to some real differential strategies by category for fashion brands. Netbase will be releasing several reports over the next few weeks that dive into various categories, but for now here is a taste of some of the top level findings.

Global ad spending will rise 2.8% to more than half a trillion dollars in 2013, driven by continued adoption of digital devices and internet connectivity, according to eMarketer’s latest Global Media Intelligence Report, produced in collaboration with Starcom MediaVest Group.

  Cisneros announced the appointment of Victor Kong as President of Cisneros Interactive, a division incorporating the organization’s initiatives and developments in the digital world, including its mobile and online advertising networks, Adsmovil and RedMas, respectively, serving the U.S. Hispanic and Latin American markets. 

Telemundo Media was honored for its hit digital series “Mia Mundo” and “Secreteando” at the IAB MIXX Awards. “Mia Mundo” was awarded silver and “Secreteando” was awarded bronze in the Multicultural category, recognizing a campaign or individual execution targeted toward a specific segment of the population based on cultural demographics such as language, heritage, or community.

Telemundo Media announced the appointment of industry veteran Aileen Angulo as Senior Vice President, On-Air Promotions. Angulo is based in Miami and will report to Jesús Torres Viera, Executive Vice President of Programming, Telemundo Media.

  Millennials coming of age today are entering adulthood under a unique set of circumstances. They have access to technology that Boomers and Xers did not have at that stage of life. They’re concerned about climate change, as natural disasters strike with severity and frequency. Growing up in a post-9/11 world has inspired a greater sense of caution. Most importantly, the difficult economic conditions since 2008 have changed their timelines for typical adult experiences like establishing a career, moving out of their parents’ house, getting married, and starting families. How is this combination of factors affecting their life choices and experiences?

  With newspaper as their number one source for coupons and deals, these promotion-sensitive millennials are getting their savings the same way as all other consumers across age groups and income levels with 51 percent indicating this print source is their first choice for savings. The top five places all respondents most often get their coupons and deals from are the newspaper; emails/coupon alerts; Internet searches; mailbox; and retail circulars. For millennials, in-store exceeds their use of retail circulars by 4 percentage points to rank fifth. 

  Wave, the first social media study on a global scale, has tracked the dynamic shifts that have taken place within the social media landscape for the last seven years. As part of this year’s survey, the importance of the human need to connect combined with the proliferation of smartphones reveals compelling insights into consumer behavior. These insights offer brand marketers an opportunity to create customized media strategies that speak to consumers locally at the global level.