News

Anonymity, Privacy, and Security Online [REPORT]

  A new survey finds that most internet users would like to be anonymous online, but many think it is not possible to be completely anonymous online

The Habits of Today’s Smart Mobile Shoppers [INFOGRAPHIC]

  88% of consumers use mobile devices and PCs when planning a purchase. Here’s a look at the changing behaviors of mobile shoppers.

21% of Married-Couple HHs have at least One Foreign-Born Spouse [REPORT]

  The U.S. Census Bureau reported today that 11.4 million married-couple households, or 21 percent of all married-couple households in America in 2011, had at least one spouse born in another country. About 13 percent (7.3 million) of households had two foreign-born spouses, and 7 percent (4.1 million) had one native-born and one foreign-born spouse.

Everybody Loves Biculturals

  It seems whenever the conversation turns to the Hispanic market, everybody focuses on biculturals. Whether its veteran Hispanic marketers or newbie brands looking to increase their investment in the Hispanic market, everybody asks about bicultural Hispanics.

Marketers moving more functions In-House –Traditional Advertising Agencies at Risk of Disintermediation

Traditional agencies are being disintermediated as marketers increasingly turn inward for services, according to a new survey by the ANA (Association of National Advertisers). Fifty-eight percent of marketers currently utilize in-house agencies – a 16 percentage point increase from 2008.

Telemundo celebrates Fiestas Patrias

Telemundo Station Group is celebrating Fiestas Patrias by participating in a series of events to be held surrounding the independence of Mexico and various Latin American countries, including Belize, Brazil, Costa Rica, Nicaragua, Honduras, El Salvador, Guatemala and Chile that takes place in September.

Smells Like Teen Spirit: How Teens are Using Entertainment

With back to school season now upon us, we turn our focus to the teen consumer—an increasingly influential group with diverse entertainment interests—and how technology plays a central role in their interests.

At Grandmother’s House We Stay

In 2011, 7.7 million children in the U.S.–one-in-ten—were living with a grandparent, and approximately 3 million of these children were also being cared for primarily by that grandparent.

Sports and humor are two fantastic ingredients for an effective formula to reach your consumers

Companies that are willing to go for an edge, and take risks achieve great results. This in turn improves sales and market share. An example, is this commercial between Abitab, an Uruguayan payment services company and World Cup player Luis Suarez. Suarez is one of the most out going soccer personalities today. He’s controversial, funny and extremely likeable. Abitad recognized these factors and utilized them, connecting its services with Suarez’s personality. The result translated the payment services into a fun experience.

Univision Deportes & Kingsford Charcoal fire up on ‘Republica Deportiva’.

Univision Deportes announced a partnership with Kingsford Charcoal to extend the grilling season.

mun2’s ‘Fugitivos de la Ley: Los Angeles’ back this fall

mun2’s bounty-hunter reality series “Fugitivos de la Ley: Los Angeles” is back this fall with new action-packed episodes starting Sundays at 8pm ET/7C.

Stardome Radio Networks & CNN launch Spanish Language Radio Talk Shows

The offering includes the following CNN en Español shows: Café CNN, Cala, Aristegui, Showbiz, NotiMujer, Encuentro Live, Directo USA, Panorama Mundial, CNN Dinero, CNN Mexico Perspectivas, Clix, Choque de Opiniones, Mexico Opina, Salud con la Dra. Azaret, Panorama USA, Contrastes, and Sin Límites.

Telemundo’s ‘Un Nuevo Dia’ kicks off new season

First week of “Un Nuevo Dia’s” new season will feature the biggest stars, including Lupillo Rivera, Horóscopos de Durango, Roberto Tapia, La Arrolladora Banda el Limón, along with renowned actresses Ximena Duque, Aylin Mujica and Catherine Siachoque, among other celebrities.

Introducing the New Yahoo Logo

  It will begin appearing across Yahoo properties globally tonight.

Grandparents: Hispanic Adult Millennials’ Most Trusted Parenting Resource [INSIGHT]

Sunday, September 8th is National Grandparents Day – a day to honor grandmas and grandpas everywhere and celebrate all that they do for their kids and grandkids. And within Hispanic families, Tr3s’s research has shown that los abuelos are doing quite a lot for their families. They often play a large and central role because Latinos tend to live within close proximity to each other – sometimes in the same household, sometimes in the same geographic area.

Brazil takes its Place as a Leader in Mobility as Enterprises continue their Digital Transformation [INSIGHT & REPORT]

Brazilian businesses have a higher level of maturity than their emerging market peers when it comes to mobility strategies and funding plans, as 93 percent of CIOs in Brazil agree or strongly agree that mobility will provide significant new sources of revenue, according to Accenture.

Half of Straight White Males hide their Authentic Selves at Work [INSIGHT & REPORT]

A new study from the Deloitte University Leadership Center for Inclusion and law professor Kenji Yoshino indicates widespread instances of “covering,” the process by which individuals downplay their differences relative to mainstream perceptions, in ways costly to their productivity and sense of self, at work.

College & University Leaders increasingly concerned about maintaining Student Enrollment

Higher education leaders are becoming increasingly concerned about their ability to maintain current enrollment levels, according to the results of the second annual Higher Education Outlook Survey conducted by KPMG LLP.

Bank Customers embrace Digital, but still Seek Omnichannel Options.

Digital banking—customer interactions and transactions that take place via web, mobile and other digital channels—is no longer just a complementary element of retail banking services in the US, according to a new eMarketer report, “Digital Banking Trends: With Consumer Preferences in Flux, Is Omnichannel the Answer?”

Utilísima celebrates Hispanic Heritage Month

In September, Utilísima brings viewers the art of making pizzas with the series premiere of “PIZZA A LA DONATO” featuring Chef Donato Di Santis. Utilísima will also air the fourth season of “TIENDA DE DISEÑO” hosted by Maggie Hegyi, and special programming to celebrate Hispanic Heritage Month.

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