News

As customers add new devices like smartphones and tablets to the spectrum of tools they’re using on a daily basis, businesses are learning an important lesson – stop trying to dictate to customers how they should view brands and buying decisions, start sharing a perception of the brand as part of a more comprehensive customer journey.

As a consumer group, Millennials control an estimated $172 billion a year and influence $3,000 in family spending annually. Most Millennials enjoyed a prosperous childhood and are the most diverse population of women in the history of the U.S. (both socioeconomically and ethnically). Minorities make up 34% of this generation, up from 24% in the Baby Boomer category. For the baby market, the Millennials bring good news since it is predicted that these moms and moms-to-be will have more children than previous generations.  

Imagine what the world would be like if you couldn’t remember anything.

Latinum Network announced the findings of a survey conducted by the network’s VozLatinum community on back-to-school shopping trends among U.S. Hispanics.

TD Bank recently found via its inaugural TD Bank Checking Experience Index that 80 percent of Hispanic consumers consider their day-to-day banking experience to be excellent or very good, even though they are more likely to be paying a fee for their primary account relative to the overall population (65 percent versus 57 percent).

TxDOT’s awareness campaign, Toma> Maneja> Carcel, aims to reach the state’s growing Hispanic population, which annually accounts for 38 percent of all alcohol-related crashes.

Amid the current debate on immigration reform, much attention is on House members and how their vote for or against reform will play in their home districts.  But many congressional districts have a huge number of naturalized immigrants and young Asians and Latinos who are entering the electorate, and who deeply support immigration reform.

Facebook has emerged as a cost-effective channel for driving both brand and direct response objectives but most marketers are still trying to find the magic recipe for getting the most out of their spend here.

Sprint announced its board of directors has elected Sara Martinez Tucker to the board bringing the number of board members to eight.

Oscar D’León, Juan Formell, Roberto Menescal, Totó La Momposina, Palito Ortega, Eddie Palmieri, and Miguel Ríos will be honored with The Latin Recording Academy’s Lifetime Achievement Award, and Mario Kreutzberger aka “Don Francisco” and Pedro Ramírez Velázquez are the recipients of the prestigious Trustees Award, it was announced by The Latin Recording Academy.

When it comes to interactive video advertising, almost everyone is a newbie. That’s because, according to various rough estimates, only about 10% to 20% of all digital video ads have some kind of interactive component.

Telemundo celebrates the highly anticipated return of NFL football this fall with “NFL Kickoff 2013”, a 30-minute special that provides a sneak peek at what football fans can expect this season.

“Native advertising” enjoys the benefit of being a publishing craze without a definition. For some, the purest form (and I use that term advisedly) makes promotional content look and feel so much like the formal editorial around it that consumers experience it (or perhaps are tricked into thinking) it is just another article.

No, no and no. Stop. Niet. Nein. Stay away! Don’t even think about it. Leave it to me! I do this for a living, seriously. It’s how I pay for my frijoles! Yankee go home!   What do you mean you are already at home because this is your country?

Nielsen Holdings, N.V.  announced that it has agreed to extend the period for regulatory review of the Arbitron transaction into September.  The regulatory process continues to progress and Nielsen continues to be confident in the ultimate outcome.

Millions of kids are heading back to school. Along with brand new school supplies and new outfits, the first day of school usually brings a new classroom instructor. The idea of a new teacher can be intimidating for some kids. However, what kids sometimes forget is that they, themselves, are teachers. In fact, kids aged 6-12 years old find themselves teaching their parents about all kinds of things including media and technology. We find this to be especially true if their parents are Baby Boomers or older Gen Xers.

A new wave of made-for-web video content has redefined what it means to watch television, according to a new eMarketer report, “Made-for-Web Video Content: The New TV.” eMarketer defines made-for-web video as programming created for digital platforms, including websites, desktop-based streaming apps and mobile apps.

The nation’s Hispanic population, while still anchored in its traditional settlement areas, continues to disperse across the U.S., according to a Pew Research Center analysis of U.S. Census Bureau data.