News

Millennials represent the fastest-growing group for travel spending and, according to American Express Business Insights, their spending grew 20% in 2010 despite the down economy and poor job market.

Adriana Cisneros assumes the role of CEO (Chief Executive Officer) of Cisneros after seven years at the company, the previous three as the company’s Vice Chairman and Director of Strategy.

The US mobile ad market is coalescing around two major players, based on eMarketer’s latest estimates of US digital ad spending.

There has been much discussion of emotions in advertising. The advertising and market research industries have come a long way in gaining a better, more scientific, and more measurable understanding of emotion. Neuroscience has been instrumental to this effort. There is now a basic understanding that asking people to describe their emotions and how they feel about an ad or a brand may yield a scatter plot of results that provide no direction to the brand. Still, it’s critical to talk to your consumer, to hear their voice.

Social networking reached 72% of US adult web users in May 2013, according to data from the Pew Internet & American Life Project. That’s up from 67% in December 2012, and an indication that social use is still growing, rather than beginning to plateau.

Senior marketers lack the data-driven insights that would allow them to send more personalized messages to their customers.

  The marketing community has been closely monitoring the evolution of the path to purchase and its impact on not only reaching, but influencing and engaging consumers.

  Three-faceted music: Crossbreeding, Syncretism and Hybridization in Latin America, offering a visual and acoustic perspective on the indigenous, Hispanic and African cultural roots of Latin American music.

As teens gain access to mobile devices, they have embraced app downloading. But many teen apps users have taken steps to uninstall or avoid apps over concern about their privacy.

Just as many fear social media and email are negatively impacting how we communicate with one another today, many new developments throughout history have been met with fear of the changes they would bring.

Epsilon released the annual 2013 New Mover Report, which looks at consumers’ spending habits and brand affinity when they move. Analyzing samples of new movers compared to the general population, this year’s study identifies a selection of consumer groups which are, or are not moving, that many marketers may be overlooking.

A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture.

Ten years ago, the smartphone was in infancy, tablet computers as they are today did not exist, and most business was conducted in person or in ways that seem tedious today. The access to business information and applications through mobile devices has grown exponentially, and there is no sign that this will stop. Apple’s iPhone and iPad running iOS and smartphones running Google Android are dominating the mobile business market, due to their flexibility and ease-of-use.

Mobile is making inroads in digital ad spending throughout the world, according to eMarketer’s latest forecast of paid media ad spending worldwide. While mobile internet ad spending as a share of the total digital market is largest in North America, it’s growing in every region around the world.

Newlink America released The Case for Culturally Competent Health Marketing, a white paper that addresses the importance of cultural competency in health care marketing.

According to a new report by Rabobank’s Food & Agribusiness Research and Advisory group, if the wine industry were able to bring Hispanic wine consumption up to the level of the broader U.S. population, annual wine consumption among Hispanics would increase by nearly 50 million cases over the next 20 years.

Mayorga Coffee announced the launch of Cafe Sabroso, a line that the company has developed to fill a gap in the Hispanic coffee market.

It can be hard to find a glut of blogging stats all wrapped up in one place, so I was pleasantly surprised to find this infographic. It had a lot of data and statistics regarding blogging, and while a lot of it is US-centric, it does offer up some tasty nuggets.