News

Spanish-language radio star Eddie “Piolin” Sotelo today filed a civil extortion lawsuit against six former Univision employees and their Los Angeles attorneys for attempting to shake him down for nearly $5 million by threatening to go public with false and misleading allegations of sexual harassment and workplace humiliation.

Hispanic Customer Experience Satisfaction is often Higher than Non-Hispanic YET Churn Rate is often Higher. What?

The report found while basic demographic information can provide a glimpse at new movers, a more intelligent and holistic view of individual consumers can be architected with advanced data overlays.

Just as many fear social media and email are negatively impacting how we communicate with one another today, many new developments throughout history have been met with fear of the changes they would bring.

As teens gain access to mobile devices, they have embraced app downloading. But many teen apps users have taken steps to uninstall or avoid apps over concern about their privacy.

CIOs appear to be more committed to greater collaboration than CMOs, according to the report, The CMO-CIO Disconnect.

There’s no way around it—the music industry faces a serious challenge in maintaining revenues in the digital era. Audiences are consuming music through new channels that are still in the process of being monetized, such as online radio, and piracy remains a steady threat to the bottom lines of music companies across the globe.

eMarketer expects US advertisers to spend $171.01 billion on paid media this year, up 3.6% over 2012 spending levels, according to our most recent forecast of US ad spending.

Leading digital buyers are spending 30% of their digital budgets on cross-device campaigns in 2013, according to a major research study released by ValueClick Media and Greystripe.

While teen internet users in Mexico were slightly less likely to use social media (86%) than the general online population (88%) in 2012, according to Interactive Advertising Bureau México (IAB México) and Millward Brown data, they fueled Twitter’s success last year. Fully 69% of teen social network users subscribed to the microblogging service in 2012. By comparison, 58% of all social network users did so.

eMarketer’s latest forecast for digital ad spending anticipates 14.9% growth for the year, just shy of 2012’s 15% growth rate, and set to continue falling through 2017, when spending will rise 7.1% to reach $61.35 billion.