News

Consumers are driving the changes in the car buying experience and automakers are adjusting their marketing strategies to influence the decision making process. According to PwC’s Autofacts Analyst Note for August, automakers are investing in new social media and digital campaigns to launch vehicles and engage the next generation of consumers.

Mark Olsen, Noreen Iqbal, Jay Williams and Jose Castaneda have joined the Fusion Network Sales team will continue to report to Geri Wang, President, ABC Sales, and Catherine Sullivan, Senior Vice President, ABC News Sales.

Nearly 18 months ago, AHAA: The Voice of Hispanic Marketing announced a strategic shift to expand beyond Hispanic advertising agencies and advocate for all marketing, communications and media firms with trusted Hispanic expertise. Since then, membership has increased by more than 15 percent and AHAA’s Annual Conference has proven to be its most successful yet, with a prominent list of C-suite leaders and industry experts and record-high attendance. In addition, AHAA continues providing the most compelling research as part of its thought leadership platform that helps define best practices in Hispanic marketing and identify the best opportunities for corporate investment and growth.

The exhibition presents 92 artworks in all media, 63 of which have been acquired by the museum since 2011, representing its deep and continuing commitment to collecting Latino art. “Our America” will be on view from Oct. 25 through March 2, 2014. The exhibition is organized by E. Carmen Ramos, curator of Latino art.

But while they often use English when not at home, that doesn’t mean Hispanic young adults are giving up Spanish altogether. Many Hispanic Adult Millennials still live with their Spanish-speaking parents, and others who have moved out and formed their own families continue to speak it at home. As a result, they aren’t leaving Spanish behind. By Insight Tr3s

The Partnership at Drugfree.org released new research from the latest Partnership Attitude Tracking Study (PATS), a nationally projectable survey that tracks teen drug and alcohol use and parent attitudes toward substance abuse among teens.

The Hispanic market started with marketing-focused agencies that enjoyed their moment of relevance as far as the construction and justification of that market was concerned. But now, to grow in the Hispanic market you may need to add a more creative, appealing layer. By Pablo Carpintero

Since food trucks appeared on the restaurant scene their perceivable threat to brick-and-mortar restaurants has been widely debated, and a recent survey conducted by The NPD Group.

Brand stretch involves expanding the offering beyond the brand’s ‘core’. More specifically, it involves launching new products and/or services under an existing brand name, typically into adjacent categories, or into totally new offers and categories.

A record number of 21.6 million Millennials are currently described by the U.S. Census as living at home, and they have become the fodder of late-night comedians. They are described as living in their parents’ basements, spending all their time on Facebook and wasting their days as the “boomerang generation.” The reality of the situation of adult children returning home is often much more positive than is portrayed in the media. A topic that has not been well explored is the opportunity to market to the parents of these young adults, especially their moms, who may be relishing having their children back for a while, knowing it is a time that will likely pass too soon.

Retailers often talk about how Hispanics are different in their approach to dress, clothing, and fashion. There has been coverage in the press about how some shopping centers are morphing themselves into Latino shopping centers to better serve their local communities and stay in business. By Felipe Korzenny, Ph.D.