News

Changing the color of the price from black to red on an advertisement makes men think they are getting a bargain, according to research from the University of Oxford Said Business School.

As employers grapple with an increasingly competitive talent pool, the most innovative companies are redefining their human resources practices to differentiate themselves and rise to the surface in today’s dynamic job market.

According to a survey by Alteryx and AbsolutData of industry leaders last spring, the impediments to leveraging customer analytics involve the persistence of corporate silos, a general lack of expertise within the company, and the burden of simply managing the sea of data.

What’s more, new Forrester data shows that 60% of marketers will increase their social budgets this year, many by a significant amount. Yet, despite the social hype, many (68%) say the channel simply doesn’t offer enough ROI, and measurement challenges often create obstacles to delivering value.

Michael Finn has been appointed senior vice president of Sales & Marketing, El Rey Network. Reporting to Univision Communications executive vice president of Advertising Sales Steve Mandala, Finn will be based in the Company’s New York office beginning September 3, 2013.

Although content marketing and social media marketing are often talked about in separate conversations, the two are closely intertwined for marketers who have fully embraced the latter. Social media provides a great channel for brands and others to deliver content marketing to prospective audiences, but this also requires posting new material at a fast pace in order to keep the social audience engaged.

Labor Day is just a few weeks away. After the unofficial end to summer, the floodgates will open to fall festivities, Halloween, and the winter holidays. Now is the time for brands to consider how they will reach moms during this valuable time of year.

No-nonsense TV Judge Cristina Perez, Actress and DIY Network Host Jackie Guerra, and Actress Estephania LeBaron come together on Thursday, March 18, for Catalina magazine’s 2nd annual “Essence of Latinas” event.

Cesar Pizarro, vice president and business manager of El Nuevo Herald announced his retirement. Since the 1980s, there has been no single individual in our company more closely associated with our strategy in the Hispanic marketplace in general, or with the success of El Nuevo Herald, in particular. Cesar began his career with us in 1974, and along the way has served as Director of Circulation for The Miami News, Regional Sales Manager for The Miami Herald/El Nuevo Herald, Director of Display Ad Sales, National Advertising Director, Director of Spanish Language Publications, and Director of Hispanic Market & International Advertising. He was a key player in the launch of El Nuevo Herald in 1987 as well as the decision to market El Nuevo separately from The Miami Herald in 1998.

This is the fifth annual publication of the BrandZ Top 100 Most Valuable Global Brands. To download report CLICK on link below: http://www.hispanicad.com

MTV Tr3s announced a new programming slate.

Vme will host its 2011 upfront on May 19th from 10:30am – 1:00pm at the Samsung Experience in New York. In this multiplatform experiential upfront, Vme will highlight the many ways that it is “Contigo” (together) with U.S. Hispanics by showcasing its exclusive engaging programming and its consumer events that reach the entire Hispanic family – adults, women, men, youth and kids.

In the US, 28 million people will use Twitter on their mobile phones at least monthly this year, eMarketer estimates. That’s up 22% over 2012 figures but still a far cry from earlier growth levels. Twitter mobile users will account for just 11.4% of mobile phone users and 8.8% of the overall population.

GroupM revised its biannual worldwide measured advertising spending forecast for 2013 downward to $507 billion reflecting a 3.4 percent growth rate compared to the 4.5 percent rate predicted in December of last year.