News

Retail Rebooted – A Trend Report. [INSIGHT & REPORT]

This report bundles three trends JWTIntelligence has outlined in recent years that spotlight how retailers are evolving for an increasingly sophisticated digital and data-centric world: Retail As the Third Space, Predictive Personalization and Everything Is Retail. We’ve updated and revised these trends since their initial publication. The report also maps out 20-plus Things to Watch in Retail, from innovative business models to shifting consumer behaviors to the latest tech developments.

Pew Hispanic Center re-brands itself as Pew Research Center’s Hispanic Trends Project.

The Pew Hispanic Center has been renamed “Pew Research Center’s Hispanic Trends Project.” It will be under the direction of Mark Hugo Lopez, who in July was named director of Hispanic research for the Pew Research Center.

A Mobile Shopper’s Journey: From the Couch to the Store (and Back Again). [INSIGHT & INFOGRAPHIC]

We already know that mobile shopping is growing, in step with the growing group of smartphone and tablet owners, but what kinds of activities are mobile shoppers pursuing? Considering the varying mobility between tablets and smartphones, it’s little surprise that mobile shopping activities often depend on which device is used as much as where it’s being used.

Telemundo will announce the Winner of the ‘Mas Socia’ (Most Social) Award.

Telemundo Media unveiled the social TV experience for the upcoming “Premios Tu Mundo” Awards to air live from the American Airlines Arena on Thursday, August 15 at 8pm ET.

For Digital Shopping, Baby Boomers favor Desktop over Mobile

Baby boomers resist acknowledging they’re no longer young—at the same time, they show their age in below-average adoption of some digital technologies, according to a new eMarketer report, “Baby Boomers in the Marketplace: How the ‘Ever Young’ Generation Approaches Shopping, Health and Retirement.”

Fear of Uncertainty: Hispanic Adult Millennials and Risk Aversion

Many of the posts focusing on specific insights from Tr3s’s 2012 research study Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty have circled around an important theme: their desire to avoid risk. This week, we’re going to go into more depth on this topic because it is perhaps the most important piece of general information about Hispanic Adult Millennials to emerge from our research.

Hispanic Radio Today 2013. [REPORT]

Hispanic Radio Today 2013 provides an in-depth look at the radio listening activity and consumer profiles of Hispanic consumers in the U.S. This year’s report again reveals that radio has near-universal reach among English- and Spanish-dominant Hispanic consumers. It also shows that Hispanic audiences are huge spenders in many key retail categories.

Schick Xtreme3 celebrates ‘Camino Al Exito’ Campaign.

Schick Xtreme3 announced the launch of “Camino Al E xito”, (Journey to Success), a national Hispanic campaign that offers one boxer and one dancer the chance to make their dreams a reality.

SiriusXM launches ‘Piolin Radio’.

Sirius XM Radio announced that Eddie ‘Piolin’ Sotelo will launch a new entertainment channel exclusively on SiriusXM, anchored by his own daily, morning-drive show, “El Show de Piolin.”

Moguldom launches Lossip.

Moguldom Media Group announced the launch of Lossip, the Hispanic counterpart to Moguldom’s African American destination, Bossip. The English-language website will cover pop culture and entertainment for the young Hispanic audience, with particular resonance among multicultural females 18-34.

Many Companies still Not Leveraging Social Media as a Crisis Management Resource.

As part of their business continuity management (BCM) efforts, companies today are re-thinking their approach to crisis management, but are still behind in leveraging social media as a crucial resource, according to the new Business Continuity Insights Survey by PwC US.

Online Buyers notice Retargeted Ads.

Online retailers are putting more dollars to retargeted ads to remind shoppers of the item they once seemed interested in buying.

BRAVO MARIO LOVO!

Bravo to Univision’s Despierta America legal advisor Mario Lovo for highlighting Facebook’s Mark Zuckerberg as an example of a celebrity being vocal about immigration reform, and chastising Latino celebrities like Juanes, Shakira, Mana, Alejandro Fernandez, Chicharito Hernandez and others for not doing a thing. By Enrique Turegano.

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