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The U.S. Census Bureau released an interactive, online map pinpointing the wide array of languages spoken in homes across the nation, along with a detailed report on rates of English proficiency and the growing number of speakers of other languages.

How do you effectively leverage online advertising to build your brand? There are a lot of opinions floating around, but what really works? In January of 2013, Vizu partnered with the CMO Council to assess the potential for the industry in 2013 and identify best practices for leveraging your online brand advertising.

Fifty percent of global consumers surveyed are willing to pay more for goods and services from companies that have implemented programs to give back to society, an increase of five points (45%) from 2011, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Willingness to spend more with socially responsible companies increased in 74 percent of the countries Nielsen measured.

The world’s digital shoppers are expected to make $1.3 trillion worth of online purchases this year. What makes them tick, and how can marketers better connect with them? This week’s infographic shares insights from a Havas Worldwide study that divides online shoppers into four types.

While Hispanics account for 16% of the total U.S. population, this group accounts for 38% of the total number of broadcast-only TV households nationwide that can support a Pay TV subscription – well beyond any previous estimates we have seen. by Richard Taub.

Personalizing digital ads has become a priority for marketers, as data has made them better able to segment and target their consumer base. And in general, consumers have shown a fair amount of receptivity to these personalized ads. In an August 2012 survey from ChoiceStream, 35% of US internet users said they would like to receive personalized ads or recommendations online.

On first glance, it might seem possible to sum up the global social network landscape in a single word: Facebook. With almost 1.1 billion users expected by the end of 2013, Facebook has become the top social network in nearly every country in the world except China and Russia. However, it is far from the only social network internet users worldwide access. Even with a clear leader, the global landscape is too complex to be summed up with a single site, according to a new eMarketer report, “The Global Social Network Landscape: A Country-by-Country Guide to Social Network Usage.”

mun2 launched an on-air and off-air brand refresh campaign that features new design elements as well as a humorous awareness campaign that focuses on the duality of life and language of its influential audience.

I write this blog in the aftermath of President Barack Obama’s July 19 televised ruminations about the death of Trayvon Martin and the trial of George Zimmerman. With a personal introspection rare in U.S. governmental discourse, Obama evoked the reality of the lives of African American males, particularly their sense that many white Americans – perhaps non-Black Americans in general – perceive them as threats. By Carlos E. Cortés / Univision Insights

Teradata Corporation released its Teradata Data-Driven Marketing Survey 2013. The report reveals widespread belief among the world’s marketers that integrating and analyzing all available enterprise data, and applying the real-time insights such analysis delivers, will ultimately drive a better customer experience, stronger brand differentiation and faster growth.

Eddie “Piolin” Sotelo released the following statement today regarding recent media coverage of his departure from Univision Radio.

In fact, according to a recent Nielsen study commissioned by Facebook—which has more than 1 billion users globally—for certain age groups, Facebook can contribute significant incremental or duplicated reach to that of major TV networks. This was particularly true for younger demographics.

While matters of race and culture continue to be the reason for much controversy and political blame games could corporate America draw a practical lesson from this emotional topic?

After being part of a vivid panel during Fox News’ Hannity, I went into evaluating some recent happenings in pop-culture, social media and news to expose an eminent reality; culture and race does matter in America.

By Lili Gil Valletta, Cofounder XL and Media Contributor

Often treated as an afterthought by marketers and agencies alike, the 15-second TV spot is usually just a cut down version of the 30-second spot, rarely copy tested, but assumed to be at least 50 percent as good as the :30 from which it’s derived.