News

Historically, and Today, This Population Leads the General Public to Emerging Trends: – Marketers are plowing more and more resources into digital strategies, and often multicultural budgets are pilfered to pay for it. But this may be a critical mistake, because multicultural consumers are key influencers in the digital space, as well as in a brand’s relevance to popular culture. By Stephen Palacios / Added Value Cheskin

A new study called The Multi-Cultural Latino Consumer finds that though Latinos are far from homogenous, diverse segments overall stay true to significant commonalities when it comes to food, in particular their preference for fresh, local and whole ingredients and traditional dishes that help preserve their connection to their family and country of origin.

Mobile has become so key to consumers’ lives that for the first time this year, time spent on nonvoice mobile activities will surpass time spent online on desktop and laptop computers, eMarketer estimates.

Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer’s latest estimate of media consumption among US adults.

Fusion announced the channel will launch on October 28, 2013. Fusion also unveiled key parts of its programming lineup featuring news, satire and original series.

Starting Monday, August 5, ESPN Deportes Radio will simulcast Futbol Picante and offer an extra hour exclusively for radio listeners.

Univision Communications Inc. and Univision host and cookbook author Ingrid Hoffmann have partnered with leading multichannel retailer HSN to debut “Simplemente Delicioso” (Delicious), a captivatingly colorful new line of tabletop and kitchenware.

As part of the company’s globalization and business development, Terra announced the promotion of the current Products Director, Luciane Aquino, as the new Chief Media Officer (CMO) and Rafael Kuhn as the new Chief Technology Officer (CTO).

Even though global ad spending has grown only moderately on a year-over-year basis, 2013 has proven to be a year to spend for select industries—and an off year for others. Industry and services was the fastest growing sector in the first quarter (up 8%), according to Nielsen’s quarterly Global AdView Pulse report. Meanwhile, financial services and automotive advertisers are spending less.

U.S. Hispanic women, also known as Latinas, have recently and rapidly surfaced as prominent contributors to the educational, economic, and cultural wellbeing of not only their own ethnicity, but of American society and the consumer marketplace. This rise of Latinas is driven both by strong demographics and a healthy inclination to embrace and retain their Hispanic culture even as they make significant strides toward success in mainstream America.

Today’s growing US Hispanic market is a fascinating place. On the one hand, traditional values abound, on the other, we find a dynamic and tech-savvy segment of the population. This multi-faceted combination creates a mosaic that is at once both beautiful and confusing. Marketers are justifiably keen on leveraging both English and Spanish language ads to reach and connect with this rapidly growing segment of the population.

BlueKai released its second Data Impact Report which revealed that brands are dramatically increasing their reliance on data to power their marketing efforts. According to the new study, 36% of respondents indicated that at least a fifth of their marketing budgets were “data driven” vs. only 11% cited in the company’s report in December 2012, showing a staggering 227% increase over the last 6 months.

The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels, according to a survey by research firm Econsultancy and data consulting company Lynchpin. More companies also paid attention to social data in 2013, at 63% of respondents, up from 56% the previous year.