News

In celebration of creativity and in preparation for the 2013 Cannes Lions International Festival of Creativity, the IAB has created a unique, comprehensive view of today’s mobile creative best practices. This report contains the findings from research based on Dynamic Logic data from more than 100 mobile campaigns, and Millward Brown Firefly’s in-depth interviews with a variety of creative agency leaders about their thoughts on mobile creative best practice.

Is the shopping mall a dying institution? Last December, The Atlantic published an article, “The Death of the American Shopping Mall,” reporting that e-commerce poses a major threat to shopping centers as we know them. As people make more purchases online, this story suggests that fewer people will shop in physical locations and we won’t need as many malls. By Insight Tr3s

As personal care brands expand their offerings to men beyond the basics of body wash, shampoo and shave cream, they are thinking differently about how to engage the male shopper, who can be overwhelmed by choice and underwhelmed by traditional advertising.

According to the Loa Angeles Times, the reason for the immediate cancellation of the Eddie ‘Piolin’ Sotelo show ‘Piolin por la Manana’ on Univision radio is due to an alleged sexual harassment suit against Eddie Sotelo.

Years ago, the Pew Hispanic Center lacked information about Mexican Americans—they only dealt with “Hispanics.” Since that time, the Pew Hispanic Center has concluded that “a report based on a nationwide survey” found most Hispanics don’t embrace the term “Hispanic,” and even fewer prefer the term “Latino.” Instead, they prefer specific terms including Guatemaltecos, Peruanos, and Mexicans.

From the moment original equipment manufacturers (OEMs) began investing in web properties, marketers have used data to attempt to prove to executives that digital dollars deliver a return on investment (ROI).

Telemundo Media partnered with Gain detergent and invited viewers to join in on social media activation during an episode of “La Voz Kids” that aired July 21. The “A Fresh Moment in the Spotlight” sweepstakes open to fans in both the U.S. and Puerto Rico marked the first time in television history where viewers participated in a real-time commercial experience via Facebook. Gain’s branded integration in “La Voz Kids” elevated engagement, with an increase of 75% in brand affinity and an 88% lift in purchase interest vs. Spanish language TV branded entertainment norms, according to branded entertainment measurement industry leader, iTVX.

Univision Communications Inc. announced that Lara Migliassi has been promoted to senior vice president, Corporate Marketing. Migliassi, who has been part of Univision’s marketing team for 10 years, most recently served as vice president, Corporate Marketing for the past two years. Migliassi will continue to be based in Univision’s Miami office and report to Ruth Gaviria, executive vice president, Corporate Marketing.

Marketers – we’ve news for you. The bad news is that, with the internet as the enabler and social media as the driver, today’s consumers are the new brand custodians. Yes, your power base is being eroded.