News

According to Nielsen’s quarterly Global AdView Pulse report, the first quarter of 2013 held few surprises for media sectors—continuing trends established in recent years. Television remained the dominant media type in terms of advertising investments (with 59% media share and 3.5% global growth), and it appears that TV will maintain this position at least for the short term. TV advertising, however, was not immune to the economic problems in Europe in Q1, leading to a 2.9 percent decrease in this region.

Welcome to Ad Age’s 10th annual Hispanic Fact Pack, and all the changes a decade has brought in marketing to Hispanic consumers. In our inaugural Hispanic Fact Pack, we reported that 2003 U.S. Hispanic media spending totaled $2.8 billion. That nearly tripled to $7.9 billion in 2012. And Hispanic internet display spending, now at $431 million, wasn’t even measured a decade ago. In the last decade, the fastest growth in the U.S. Hispanic market has shifted from foreign born immigrants to U.S.-born Hispanics, and that is reflected in media and marketing. View or download here.

Recently in our blog, we’ve been taking a closer look at Hispanic Adult Millennials, their views on nutrition, and their eating habits. We’ve shown that making smart food choices is important to them, even though in everyday life their busy schedules and preference for convenience often lead them toward fast food and unhealthy snacks. By Insight Tr3s

This Fall Florida State University offers the following Hispanic and Multicultural marketing online courses: Hispanic Marketing Communication – Undergraduate, Multicultural Marketing Communication – Undergraduate and Account Planning (with multicultural emphasis) – Graduate

“The Future of Correspondence” assesses the role of mail in the digital age, delving into the rise of “slow communication” and the fusion of digital and physical. It examines what’s driving these developments, the ways in which they’re manifesting and what they mean for marketers. The report also spotlights eight innovative direct mail campaigns and takes a look at how email is evolving, the advent of delivery lockers and new approaches to stamps and addresses.

Global consumer confidence increased one point to an index of 94 in the second quarter, according to consumer confidence findings from Nielsen. The increase is part of a slow, but steady upward movement in consumer sentiment reported in the first half of the year. Asia-Pacific, North America and Middle East/Africa each reported quarterly increases, with index levels rising to 105, 96 and 91, respectively. Europe’s consumer confidence index has held steady at 71 for three consecutive quarters, and Latin America’s confidence declined one index point in Q2 to 93.

Campbell Soup Company expects to launch more than 200 new products in fiscal 2014 as the company strengthens its core businesses and expands into higher-growth spaces, including new consumer segments, categories and geographies, President and Chief Executive Officer Denise Morrison and her management team said at a meeting with investors.

Digital resources have upended the traditional linear path-to-purchase model, with consumers now relying on a number of resources to shop for and purchase goods online. Social media has certainly played a role in that process, but research from L2 Think Tank found that little traffic was flowing from social media to retail sites.

With technological advancements in connectivity and speed, there has been a shift to mobile devices as the primary access point of all things digital. Smartphone and tablets are revolutionizing the way people consume information, including content sent via email. With 88 percent of users checking their email via mobile devices daily, mobile email is a valuable platform for marketers to connect with consumers.

On average, U.S. Hispanics make almost two more visits a month than non-Hispanics to major oil chain convenience stores, and nearly one more visit over a 30-day period to traditional c-stores than non-Hispanics, finds NPD’s convenience store research. For some Hispanics, c-stores supplement or substitute grocery stores.