News

In their ongoing quest to build profitable and sustainable businesses around digital media, content owners are increasingly turning to subscription models. Although a sizeable portion of the target audience remains unwilling to pay for online or mobile content, many consumers are beginning to accept the idea that quality comes at a price.

The language of news media consumption is changing for Hispanics: a growing share of Latino adults are consuming news in English from television, print, radio and internet outlets, and a declining share are doing so in Spanish, according to survey findings from the Pew Research Center. by Mark Hugo Lopez and Ana Gonzalez-Barrera / Pew Research Center

When growing up in Mexico City, I never imagined that Corona Extra would become the international prestige beer par excellence. Please do not take me wrong, I am proud that a Mexican beer brand has become so prestigious and popular around the world, but those early experiences were quite contrasting. By Felipe Korzenny, Ph.D.

Baseball might be America’s official pastime, but recent trends in the U.S. retail sector suggest that shopping comes in a close second. And despite the boom in e-commerce, U.S. consumers do most of their shopping at physical stores. But in order to attract and captivate consumers, shopping centers have to become much more than just places to buy things-they’re social centers, places for entertainment and employment hubs.

GLR Networks announced the addition of yet another great talent to their line-up of new programs. Renán Almendárez Coello, better known for his morning radio show, “El Cucuy de la Mañana”, is back.

Hispanic agencies, thus, hold all the right cards. Or, in Miami, all the right domino chips. They have the insight to not only direct Hispanic marketing efforts but also hold the keys to the truck that’s driving all of a brand’s efforts moving forward, given the multicultural population surge that will one day soon make Whites a minority across the US, and not just in the top 15 DMAs. By Adam R Jacobson – Hispanic market media strategist and veteran journalist.

According to the new Mobile Consumer Habits study released by Jumio, Inc. and conducted online by Harris Interactive, smartphone usage is so prevalent in Americans’ everyday lives that nearly one in ten (9%) smartphone owners admit to having used their phone during sex, along with unexpected places, such as the shower (12%), in church or other place of worship (19%), and more.

The Eddie ‘Piolin’ Sotelo’s show ‘Piolin por la manana’ has been cancelled from the airwaves at Univision Radio stations. Radio stations have been asked to pull all references and promos, which include his name or moniker off the air.

The Hispanic consumer is spending more dollars at retailers offering brand names with the fashion footwear styles they want. Channels that focus on brand names and command higher price points, such as department stores, are benefiting from the higher spend and posting stronger growth.