News

Lesbian, gay, bisexual and transgender (LGBT) youth experience nearly three times as much bullying and harassment online as non-LGBT youth, but also find greater peer support, access to health information and opportunities to be civically engaged, according to a new report released by GLSEN.

Marketing people and salespeople don’t like each other very much. Oh sure, to be politically correct, they will pay lip service to the ideal that they’re all part of one big happy family, working for the common good of the company. But deep down, you know what I say to be true. Salespeople don’t trust the sneaky and manipulative ways of marketing people. And marketing people think salespeople are a bunch of type A prima donnas. I know –I’ve heard the backstabbing begin when one or the other leave the room. These are two tribes that are uncomfortable sharing the same teepee.

The US economy is struggling to find a new formula for vigorous growth. But all growth opportunities are not created equal. A new report from the McKinsey Global Institute pinpoints five catalysts—in energy, trade, technology, infrastructure, and talent development—that can quickly create jobs and deliver a substantial boost to GDP by 2020.

New research released by MIT Sloan Management Review and Deloitte reports that when asked to rank their company’s social business maturity on a scale of one to 10, 52 percent of respondents from around the world gave their company a score of three or below. Just 17 percent ranked their company at seven or above.

Univision Communications, Inc. announced two key appointments focused on research and analytics. Dan Murphy has been appointed senior vice president, Audience Measurement and Analytics and Kevin King is joining the Company as senior vice president of Digital Research. The announcement was made today by Elizabeth Ellers, EVP, Corporate Research, Univision Communications, Inc.

As employers grapple with an increasingly competitive talent pool, the most innovative companies are redefining their human resources practices to differentiate themselves and rise to the surface in today’s dynamic job market.

Avocados From Mexico (AFM) announced several leadership additions to the new marketing agency. Kathleen Triou, formerly vice president of domestic marketing for the U.S. Potato Board, joins AFM as chief marketing officer, and from the Chilean Avocado Importers Association, Maggie Bezart joins as vice president, trade and promotions, effective immediately.

Advertising spend continues to rebound globally, though increases slowed in the first quarter of 2013. According to Nielsen’s quarterly Global AdView Pulse report, global advertising grew just 1.9 percent from the first quarter of 2012. Trends fluctuated across the regions, as quarterly spending dropped in Europe, marginally increased in the Middle East, Africa, Latin America and the Asian-Pacific, and remained flat in North America.

America’s often-watched millennial generation, traditionally viewed as young and unattached, has grown old enough to have children. Among the older half of millennials, those between ages 25-34, there are now 10.8 million households with children. Further, with millennials accounting for 80% of the 4 million annual U.S. births, the number of new millennial parents stands to grow exponentially over the next decade. A new study of 25-34 year-old parents reveals how starting a family has changed—or not changed—this generation’s behavior, values, media consumption and buying habits.

Detailed findings are compiled in “The IAB Summer Skincare Digital Report,” based on data from Prosper Insights™, which demonstrates digital’s influence on the lives and purchase behaviors of skincare and suntan lotion enthusiasts

Viamedia announced the results of its 2013 Television & Advertising Survey, conducted online among 2,029 American adults by Harris Interactive from June 24-26, 2013. The survey, which was drafted based on Viamedia’s experience as the country’s largest non-MSO, found that nearly all Americans watch television (97%) with 72% saying they watch cable TV and 33% watch on a device1 (tablet, smartphone, computer).

The unprecedented tsunami of data available to marketers has dramatically changed digital advertising – and the ways CMOs must make decisions about it. Big Data continues to amplify digital’s capabilities and creates entirely new ones. Marketers now have a nearly infinite number of variables they can tweak to design the best campaigns possible for their audiences. Yet as the ad world becomes more automated thanks to artificial intelligence (AI) and machine learning, data collection and analysis is more complex than ever before.

US Hispanics have been on the leading edge of mobile adoption, and eMarketer estimates that 25.6 million Hispanics—46.9% of this demographic group—will be using smartphones by the end of 2013, representing the second-highest penetration rate among all US races/ethnicities. Only US Asians boast a higher smartphone penetration rate. And in terms of sheer numbers, Hispanic smartphone users outnumber Asian smartphone users by more than three to one, making Hispanics an extremely important mobile-enabled demographic.

A survey of teachers who instruct American middle and high school students finds that digital technologies are impacting student writing in myriad ways and there are significant advantages from tech-based learning.

It may not be the $3 billion or so that TV stations get in ad revenues from political advertising in major election years, but ad revenues surrounding the Affordable Care Act – which becomes law in 2014 — may generate some $500 million in the coming months, according to a survey from Kantar Media.