News

Sponsorship regularly extends beyond digital channels to the entire marketing ecosystem, according to a new eMarketer report, “Online Sponsorship: Defining, Tracking and Measuring an Amorphous Channel.” So for many marketers, sponsorship is a multichannel game, where the activity in one channel supports and leads to another.

Last week in our blog, we showed how healthy eating is important to Hispanic Adult Millennials – but that doesn’t mean they’re always reaching for the broccoli. Convenience plays a big role in their food choices, and they often sacrifice nutrition when opting for foods that are easy to get or prepare. They also like to indulge in unhealthy treats when the mood strikes. By Insight Tr3s

The CNN Latino launch event took place on Thursday, July 11 from 7 p.m. to 11 p.m. at the Rusty Pelican in the island of Key Biscayne in Miami, Florida. CNN Latino Miami will be on the air starting Monday, August 19.

Using soccer, or fútbol as it is known in Latin America, the creative – developed by Bridgestone’s creative agency, Richards/Lerma – aims to leverage this passion point and the brand’s Copa Bridgestone Libertadores title sponsorship to not only build awareness, but also to showcase the testing and technology that goes into creating the best tires. The spot, titled “Grass Grip,” uses humor to demonstrate to its consumer the powerful grip the Bridgestone Potenza tires have in the toughest conditions prevalent in the region: rain and road-quality conditions.

According to a new eMarketer report, “Mobile Messaging Trends: Tapping into SMS, Mobile Email and Push Notifications,” marketers are treading carefully to only send mobile notices that are personally or contextually relevant. This is especially true of marketers leveraging channels that deliver content directly to the home screen and require users to opt in, namely SMS, MMS and push notifications.

“The death of the CMO.” “The end of the CMO.” “The failure of the CMO.” These headlines demonstrate the prevalence of articles, writers, and researchers discussing issues related to an important C-level position, that of the Chief Marketing Officer (CMO). While these articles are often incendiary, it’s intriguing that they are almost always written by people who have something to sell, having never been a CEO or CMO. As a result, they are often long on accusations and short on solutions. As the saying goes, it’s easier said than done when it comes to solving problems.

Each year, one corporation or organization is selected to receive this award in recognition of that company’s outstanding contributions in service to Hispanic television audiences. Time Warner Cable has established a long history of leadership in serving this audience through noteworthy accomplishments in its lineup of targeted programming choices, Hispanic marketing efforts, outstanding bilingual customer service, community outreach and its ranks of employees. Time Warner Cable also owns and operates NY1 Noticias in New York City and the nation’s first Spanish-language Regional Sports Network, Time Warner Cable Deportes.

Tustin based alPunto Advertising launched this week the first ever Latino targeted effort from SCAQMD (South Coast Air Quality Management District).

What about in the healthcare space? After all, it’s not like we are the guardians of Coke or BMW or Apple, building up equity over the decades, instead we have the reality of patent expiry and loss of exclusivity. Plus, our customers don’t always get to choose a brand, one is prescribed to them. So, isn’t building a pharmaceutical brand an expensive luxury rather than a must-have investment? All in all, would it really matter if pharma brands didn’t exist?

Keith Turner, president of advertising sales and marketing at Univision Communications Inc., spoke with eMarketer’s Ellen Oppenheim for eMarketer’s Media Voices series about how the company is leveraging Hispanic consumers’ mobile and digital usage.

Retailers and consumer packaged goods (CPG) companies tare dealing with new rules of consumer engagement as they seize opportunities from advanced technology and the digitally connected consumer, according to the 2013 Financial Performance Report by the Grocery Manufacturers Association(GMA) and PwC US, titled Growth Strategies: Unlocking the Power of the Consumer.

A recent survey of advertising and marketing professionals conducted by SQAD highlighted the large gap in the industry’s understanding of TV advertising costs compared to display advertising costs.