News
Growth in Consumer Spending is Slowing
U.S. consumers are still buying more than last year, but spending growth is slowing as the economy settles down amid higher interest rates intended to reduce inflation, National Retail Federation Chief Economist Jack Kleinhenz said.
The Secret of the Barbie Movie’s Marketing Success
Barbie is a genuine phenomenon, reaching $1 billion in worldwide box office in only three weeks on the strength of legions of pink-clad moviegoers. We asked Yale SOM’s Zoe Chance, a former Mattel brand manager, about the movie’s marketing and message.
Visit San Antonio Teams Up with BeautifulBeast and Mighty Industries to Unleash a Captivating Content Platform
Cross-cultural agency BeautifulBeast has entered into a strategic alliance with Mighty Industries and XALTER to create Mighty Beast. This unit specialized in content and web3 is in charge of the creation and production of 210Plaza, an entertainment platform in the Metaverse for the city of San Antonio. The goal is to attract visitors to the city, highlighting many of the cultural and culinary aspects that are attractive to young adults who like to explore new experiences.
Gabriel Reyes honored by PRSA-LA AT ITS 5TH ANNUAL SUNRISE HONORS
The Public Relations Society of America Los Angeles Chapter (PRSA-LA), celebrated excellence in diversity, equity and inclusion by honoring longtime Hispanic marketing executive Gabriel Reyes at its 5th Annual Sunrise Honors on August 4 at LA Plaza de Cultura y Artes in Downtown Los Angeles.
Need to know: What is panel data, and why does it matter?
Panels—and the data they generate—have been the gold standard of the research industry for nearly a century now, and they remain the most accurate tool to measure media audiences.
Telemundo presents 2023-24 PREMIER LEAGUE SEASON
Telemundo presents the 2023-24 Premier League season kickoff as the exclusive Spanish-language home of the best soccer league in the world offering audiences vast coverage of the highly anticipated season.
UFORIA announces the expansion of “El Flow de Miami” to new markets
Uforia will expand to five new markets from 6 a.m. to 5 p.m. to 11 a.m., regardless of time zone.
How to Use Adaptative Marketing Strategies to Engage Communities and Build Brands [PODCAST]
In this episode of The New Mainstream podcast, Dr. Raymona H. Lawrence, founder of Dr. Raymona H. Lawrence Coaching, LLC, explores the intersection between brands, communities and marketing strategies.
The Share of Ear “Audio Dial”
“Share of Ear,” the unique study of the full audio space from Edison Research, shows us what portion of all audio time is spent with different platforms
Telemundo exclusive Spanish-Language Home of 2023 U.S. OPEN CUP SEMIFINALS AND FINAL
An agreement between U.S. Soccer and Telemundo will treat soccer fans nationwide to live Spanish-language coverage of the 2023 Lamar Hunt U.S. Open Cup’s Semifinals and Final exclusively on Telemundo, Universo and Peacock. Adding to its robust offering of live sports events, the network secured the exclusive Spanish-language rights to broadcast the final three high-stakes games of U.S. Soccer’s National Championship.
MIRA QUIÉN BAILA LA REVANCHA Premieres on Univision
Now in its 11th season, the hit reality dance competition MIRA QUIÉN BAILA (Look Who’s Dancing) returns to Univision with LA REVANCHA (The Comeback) bringing back themed nights, musical guests, compelling personal stories, and exceptional dance routines to Sunday primetime “Domingos en Familia” (Family Sundays) this fall.
The Brands Successfully Marketing to Gen Z
Members of gen Z have been the focus of many brand campaigns in recent years, as companies hope to win over younger people and create loyalty, awareness, and favorability. As a generation that is entering the workforce, that comprises 30 percent of the global population, and that is growing, changing, and at the heart of trends, gen Z offers brands a unique audience with whom to engage.
Canela Kids partners with Storybook to introduce Calming Bedtime Vignettes
Canela Media announced its latest partnership with Storybook, a unique app that combines beloved tales with tools for parents to help calm and ready their kids for bedtime through touch, meditation, and positive affirmations.
At 50 years old, Hip Hop is more than a music genre; it’s an influential force in modern culture
Music is and will always be an essential element of culture, but seldom is a music genre so pervasive it changes the cultures around it.
AI-Based Automation: People, Not Computers, Connect Business Needs to Ad Strategy
As the adoption and experimentation of ChatGPT and other AI-enhanced tools continue to gain momentum, you can count on other players beyond OpenAI — the developer of ChatGPT — to continue to bring products in this space to market.
Navigating Controversy
Despite Pride Month backlash, many brands continue aligning their messages with the LGBTQ+ community
Celebrating the life and legacy of Norma Orci, co-founder and chairwoman of Orci and trailblazer of multicultural advertising
It is with profound sadness that multisegment agency Orci announces the passing of co-founder and chairwoman Norma Orci, who passed away on August 3. She leaves behind two children, two grandchildren and an indelible mark upon the advertising industry, having played a crucial role in launching effective, thoughtful and impactful multicultural marketing targeting U.S. Hispanics and setting a standard for messaging emphasizing appreciation and respect for this growing community.
Hispanic Ad Agency Pioneer Norma Orci Passes.
Norma Orcí, the co-founder and chairwoman of longtime U.S. Hispanic market advertising agency Orci, has died. Along with her husband Hector Orci, the Orci agency rose in prominence to become a legacy shop.
ANA Programmatic Media Supply Chain Transparency Study — First Look [REPORT]
The study focused on open web programmatic advertising, a $88 billion global market.
What Type of Strategist are you?
Strategists come in different breeds. Some know it all or are full of ideas, while others prefer to involve their people or focus on maintaining the status quo. Which type are you? By
