News
The state of AI in 2023: Generative AI’s breakout year
The latest annual McKinsey Global Survey on the current state of AI confirms the explosive growth of generative AI (gen AI) tools. Less than a year after many of these tools debuted, one-third of our survey respondents say their organizations are using gen AI regularly in at least one business function.
Unleashing the Travel Bug: Gen Z and Young Millennial Quest for Authentic Experiences
As travel restrictions have eased and the world has reopened, there is a notable surge in wanderlust among Gen Z and Young Millennial travelers. These younger demographics are prioritizing immersive travel experiences and dream vacations over material possessions. By Sylvia Vidal - Senior Vice President, Insights | Qualitative & Quantitative | U.S. Multicultural & LGBTQIA+ Research | Latin America & Caribbean Research |
National Hispanic Network of Volunteers HLX+ Launches
As Hispanic Heritage Month approaches, a new national volunteer network, HLX+ launches, unleashing a powerful movement across the nation. HLX+ is a national network of thought leaders dedicated to advocating and celebrating the achievements, heritage and the rich culture of the U.S. Hispanic/ Latino/ Latina/ Latine/ Afro-Latino/ Asian-Latino/ Chicano/ Tejano and more.
Norsan Media eexpands in Austin, TX: Acquires 104.9 FM KTXX and 105.3 FM K287FG
Norsan Media adds new radio stations in the Austin, Texas market.
Attention In Advertising
The studies found that audio advertising (including podcasts, radio and music streaming) drove significant attention compared to other ad platforms:
Hispanic and Black News Media Fact Sheet
News media made by and for the two largest racial and ethnic minority groups in the United States – Black Americans and Hispanic Americans – have been a consistent part of the American news landscape. Largely, newspapers and television aimed at both of these groups have recently had audience declines. Explore the trends in Hispanic- and Black-oriented news outlets
State of American Men 2023 – From Crisis and Confusion to Hope [REPORT]
The conversation about men and gender equality in the US has become highly politicized, even weaponized, and is often cast as zero-sum. In this contested space, care and resources dedicated to the lives of boys and men can seem like a distraction from the unfinished work related to girls and women. But as Equimundo’s efforts to engage boys and men in support of gender equality have progressed, it has remained clear that men are needed as allies for gender equality just as women and girls are affected by and part of men and boys’ lives and well-bein.
Same-Sex Male Spouses Less Similar than Female-Female Spouses
Same-sex married couples are less likely than opposite-sex married couples to have spouses who are the same age and the same race and Hispanic origin, according to the 2021 1-year American Community Survey.
US Consumer Confidence
Confidence Stands at Highest Level since July 2021 after Second Straight Month of Gains
Bursting the Creative Bubble
How to widen your perspective on projects and create deeper connections with your audience
thredUP Releases Second Annual Impact Report [REPORT]
Report outlines company's business and brand-aligned environmental, social, and governance (ESG) strategy and highlights progress in 2022
CEO Insights [REPORT]
Despite geopolitical disruption and looming economic concerns, CEOs remain focused on navigating through uncertainty. While the challenges are many, today’s CEOs demonstrate incredible resilience through their ability to navigate external factors and continue to explore and invest in emerging technologies. Below are highlights from the most recent Fortune/Deloitte CEO survey.
The world’s most valuable brands of 2023
Apple continues to lead as the world’s most valuable brand, for the second year in a row, in the Kantar BrandZ Most Valuable Global Brands Report 2023. The latest ranking shows that the total brand value of the world’s top 100 brands now stands at $6.9 trillion for 2023. Despite a 20% drop in the overall index vs 2022, the Kantar BrandZ Top 100 retains its long-term growth trajectory, posting 47% growth compared to the pre-COVID (2019) level.
7 Marketing and Advertising Predictions for 2024
The marketing and advertising landscape is constantly evolving. Digital, AI, big data, fast data – more advancements and new technologies are constantly being introduced. Before we delve into the marketing of the now and near future, let's take a quick trip down memory lane over the past 50 years.
Kanguro Insurance launches Health Insurance Plans for Pets
Kanguro Insurance has officially launched its health insurance plans for pets. With a strong focus on digital innovation and bilingual customer service, Kanguro Insurance aims to modernize the pet insurance industry in the United States.
The state of the US consumer: July 2023
Despite some glimmers of optimism last quarter, consumer spending across demographic groups—and many retail segments—continues to decline.
What You Need to Know About the Bilingual Bicultural Hispanic Market [PODCAST]
In this episode of The New Mainstream Podcast, Maria (Lopez) Twena, Chief Marketing Officer at Adsmovil and children’s book author of the MariVi the Master Navigator series, discusses the importance of cultural values like collectivism to marketing to bilingual-bicultural Hispanics.
For Success in Marketing, “Curiosity Is More Productive Than Certainty”
The need for certainty is a gravitational pull shared by all marketers. From project to project, our clients ask us (and we ask each other), "Are you sure this is going to work? Is it going to sell the product?" This would seem both natural, and rational. Selling the product is what we do for a living. It's what makes our world go 'round.
Global Entertainment & Media Outlook 2023–2027 [REPORT]
Five-year projections of consumer and advertiser spending data across 13 segments and 53 countries and territories
