News
Canela.TV Renews MASL Partnership for 2023-24 Season
Canela Media announced that it has renewed its partnership with the Major Arena Soccer League (MASL) and MASL Properties, which will make the 2023-24 season available on Canela.TV. Soccer matches will be played from November to May.
d exposito & Partners Recognized with Three Prestigious Wins at the Hispanic Public Relations Association’s National ¡Bravo! Awards
d exposito & Partners proudly announces its remarkable achievements at the esteemed Hispanic Public Relations Association's National ¡Bravo! Awards. The agency once again underscores its excellence with an exceptional display of cultural dexterity, during the annual awards gala hosted in Chicago
ANA announces 2023 Multicultural Excellence Award Winners
Now in their 23nd year, the awards recognize client-side marketers and their agency or media partners who produced multicultural and inclusive advertising campaigns between June 2022 and June 2023. The winners of this year’s competition, open to both ANA members and nonmembers, were announced last night during a dinner celebration at the annual ANA Multicultural Marketing & Diversity Conference in Las Vegas.
Is Hispanic Advertising Now Victim of a Wolf in Sheep’s Clothing?
Over the last month, data and research reports have validated the ongoing momentum of several trends about the U.S. Hispanic consumer audience. The common take-away? This segment continues to be the primary growth-driver across many business verticals, categories and brands. Perhaps most profound and compelling, a recent report from the UCLA Center for the Study of Latino Health and Culture: If the U.S. Latino population were its own country, the GDP would be the world’s fifth largest, outpacing even the United Kingdom, France, and India. What’s more, out of the world’s top 10 largest GDPs, the U.S. Latino GDP would be the second-fastest growing from 2020 to 2021, second only to China. Additionally, the latest Claritas Hispanic Market report shows Latinos are adding 4,021 people per day to the U.S. population, offsetting population daily declines in the non-Hispanic White segment (-2,340) and far outpacing the gains in African American/Black and Asian/Pacific Islander segments, at 918 and 828 added per day, respectively. In short, the Latino purchasing power and consumerism is showing no signs of plateauing, let alone declining. By Louis Maldonado
How Fintech is Changing the Way Gen Z Manages Money [PODCAST]
In this episode of The New Mainstream podcast, Lilah Raynor, CEO of Logica Research, explores the money management habits of Gen Z and Millennials and sheds light on AI's impact on financial services.
Why Cultural Competence Is Critical In The Age of Multicultural Data
Cultural competence is the ability to understand, appreciate, and interact with people from cultural backgrounds, values, and beliefs different from one’s own. While necessary for companies and brands aspiring to reach and engage multicultural audiences meaningfully, cultural competence is essential for programmatic media buyers who rely on data-driven strategies to target their ads.
New Data Showing the Highest School Enrollment Count in Years
Total school enrollment experienced a growth of 1.3 million from 2021 to 2022, reaching a total of 75.2 million students enrolled, according to new data from the 2022 Current Population Survey (CPS). This marked the highest enrollment count since 2019 of 76.1 million students, from which it was not significantly different. Since 2020, school enrollment has steadily increased and has rebounded to pre-pandemic levels; however, total school enrollment in 2022 remains lower than the 76.8 million students in 2018. Overall, the percentage of individuals age 3 and above enrolled in 2022 (23.7%) remains lower than in 2019 (24.3%).
74% of American Workers are Moderately or Highly Concerned About Their Workplace Well-Being [REPORT]
The fourth annual Workplace Wellness Survey examined worker attitudes towards employment-based benefits in the workplace, as well as a broad spectrum of financial well-being, employment-based health insurance and retirement benefit issues.
Women in the Workplace 2023
This year’s research reveals some hard-fought gains at the top, with women’s representation in the C-suite at the highest it has ever been. However, with lagging progress in the middle of the pipeline—and a persistent underrepresentation of women of color—true parity remains painfully out of reach.
Cinelatino Celebrates 30 Year Anniversary
Cinelatino is commemorating its 30th anniversary this month, marking three decades of captivating storytelling for Latinos across the Americas.
Gray Promotes Jason Hall to Vice President
Gray Television, Inc. announced the promotion of Jason Hall to Vice President of Spanish Media Sales, GrayTV Telemundo Station Group.
Engagement and emotions are triggered by audio
A recent study using neuroscience and cognitive research has found that audio ads consistently drive higher levels of engagement compared with other media formats. Not only that, but this high level of engagement persists whether the audience is listening to music or podcasts. These results highlight the strength of audio as a medium. When used the right way, it outperforms many other media channels in driving engagement, brand breakthrough and recall.
The Dallas Fort Worth International Airport launched a campaign to promote online food ordering with BeautifulBeast and TRUth Media
DFW International is one of the largest and most innovative airports in the country. It is constantly looking for ways to transform the way people travel in order to lower the stress that naturally comes when navigating any airport. The goal is to deliver a better experience for the passenger. One of the things that generally contributes to the stress of traveling is waiting in lines to order food. So to reduce the waiting in line, now DFW offers “Online Ordering,” a service to order food and beverages from the concessions though the internet, from the DFW website or their app.
People Believe Sustainability is Important, but Perceive Cost and Convenience Barriers [REPORT]
MAGNA, the investment and intelligence arm of IPG Mediabrands, today announced the release of a study conducted in partnership with Teads, the global media platform, and Project Drawdown, a nonprofit focused on climate solutions, entitled Sustainability Speaks: Breaking the Barrier of Climate Communication via the MAGNA Media Trials program.
Multicultural Marketing Excellence Doesn’t Just Happen
Multiculturals are Fortune 500 companies target sweet spot and the core growth customer to futureproof their business given the majority of consumers under 45 are Multicultural or Multi-racial, rising to 48% of the total population over next decade, and their prime earning years. They lead 100% of population, job and HH growth, drive digital and pop culture trends, and decide which brands win. Multiculturals are THE business imperative. By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells
Hyundai Motor America and Lopez Negrete Communications Bridge Generations and Cultures in New Palisade SUV Campaign
Hyundai Motor America with Lopez Negrete Communications will introduce the 2024 top-of-the-line midsize SUV, Palisade, to Latino consumers with “¿Viste?” (Did You See It?) an innovative new campaign aimed at savvy Latinos.
NTERTAIN joins forces with Chemistry Cultura
NTERTAIN announced a joint venture with Chemistry Cultura, a minority-certified marketing agency with clients including Carnival, Comcast, Heineken, Microsoft and NFL (a joint client of NTERTAIN). The two companies offer disparate products and services, but combined go-to-market with a 360° offering helping brands engage the booming U.S. Latino marketplace.
Hispanic? Latino? How the language of identity is shifting over time
Hispanic Heritage Month celebrates a U.S. population of 64 million that’s diverse, growing and constantly changing. But can a single term like Hispanic or Latino describe a group with such varied ancestry and geographic origin? Mark Hugo Lopez from the Pew Research Center and Cristina Mora from UC Berkeley’s Department of Sociology join John Yang to discuss.
The Future of Media Agency Models: Change is Coming
A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands looking to improve their agency model with just 11% of respondents believing their current agency model fits their future needs, while 24% believe it is unfit for future purpose.
Nurturing trust: Engaging with Hispanic audiences in a diverse media landscape
With an ever-expanding media landscape, audience preferences are pivotal. Creators and distributors want to engage audiences, and brands seek relevant content opportunities where their messages can truly resonate. Any meaningful engagement with audiences requires a deep understanding of people, but building meaningful relationships with Hispanic audiences can be more complex.
