News
2023 Hispanic Market Overview Report- DOWNLOAD for FREE
HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2023 Hispanic Market Overview – titled “A Call For Full Inclusion”
Education Does Not Resolve Gender Wage Gap
Even among bachelor’s degree holders in the same field of study, women generally earned significantly less than men in 2022, according to new data released by the U.S. Census Bureau.
Beyond Stereotypes: Embracing Specificity for Authentic Multicultural Marketing
Multicultural marketing has emerged as a critical strategy for brands seeking to reach and engage a broader audience in today's interconnected, global marketplace. However, the days of generic, one-size-fits-all campaigns are long gone. Today's discerning consumers demand authenticity and cultural relevance, and it's up to brands to rise to the challenge and meet their needs.
Acento Unveils “The Gift of Life” – A Holiday Initiative to Combat the Opioid Overdose
This holiday season, cross-cultural advertising agency Acento is embracing the spirit of giving with a life-saving ornament. Recognizing the human and social vulnerability highlighted this year by the Fentanyl crisis, Acento is taking a unique approach to holiday gifting with The Gift of Life - an initiative to create awareness and action for accidental opioid overdoses.
Overcoming the Limits of Multicultural Marketing [PODCAST]
In this episode of The New Mainstream podcast, Javier Farfan, Culture Marketing Strategist at the National Football League (NFL), delves into various multicultural campaigns the NFL has launched to effectively reach and engage multicultural audiences and how the league overcomes multicultural marketing pitfalls.
Wealth Surged in the Pandemic, but Debt Endures for Poorer Black and Hispanic Families [REPORT]
The economic downturn caused by the COVID-19 pandemic put the financial security of U.S. households at risk. The initial shock caused about 25 million workers to lose their jobs within three months, from February to April 2020, and it took about two years for the nation’s employment level to fully recover. Workers’ earnings also took a hit as consumer prices began to increase sharply in 2021.
The economic state of Latinos in America: Advancing financial growth
Financial-services revenues from Latinos may grow by up to $93 billion by 2030. To get more of that market, institutions would need to tailor their offerings.
Creative and Audience Modeling Should Be Front and Center
Third-party cookies are finally set to deprecate on Chrome in 2024, but the industry is still reluctant to change. So long as cookies remain available, advertisers, publishers, and their partners will continue to rely on a soon-to-be-old, data-rich way of targeting audiences.
Unwrapping the Top Five Multicultural Holiday Shopping Trends in 2023 [REPORT]
The 2023 holiday shopping season kicked off strong, with Adobe Analytics reporting a record $9.8 billion in Black Friday online sales, up 7.5% from 2022.Cyber Monday numbers were even stronger, with consumers spending $12.4 billion, a 9.6% increase over last year. So, what does this mean for December sales and the rest of the holiday shopping season? ThinkNow recently conducted a nationally representative quantitative survey of 1,500 consumers revealing insights into what Americans buy and spend for the holidays. From shopping habits to spending patterns, let's delve into the top five trends shaping the 2023 holiday shopping season.
“AI” voted ANA 2023 Marketing Word(s) of the Year
In the 10-year history of the ANA Marketing Word of the Year, there has never been a winner by such a wide margin. AI is also the first repeat winner — it was the ANA Marketing Word of the Year in 2017.
Teens, Social Media and Technology 2023 [REPORT]
Despite negative headlines and growing concerns about social media’s impact on youth, teens continue to use these platforms at high rates – with some describing their social media use as “almost constant,” according to a new Pew Research Center survey of U.S. teens.
Brands missing social opportunities of sponsorship
But almost half (42%) of brands surveyed are not yet using their sponsorships to advance and demonstrate their sustainability and/or social equity agendas. A further 9% don’t know what if any use is being made of sponsorship to drive values. Just 49% say they are using sponsorship to promote sustainability or social equity.
The Jury Speaks
Circulo Creativo has gathered top creative executives that have participated as Jury Members to discuss their experiences.
Creative Trends Report 2024 [REPORT]
The report unpacks five macro trends, each with several sub trends to explore. Each trend uncovers creative trend news, unexpected possibilities, creative examples and what it means for businesses to set your brand up for success today..
A Picture’s Worth a Thousand Words – But Are They the Right Ones?
It's long been said that an image is worth a thousand words. Expressions, lighting, context and scenery, movement, color, and gestures are some of the elements that photography uses to deliver complex and layered messages that can be "read" in an instant. It's for this reason that photography is one of the most potent tools that advertisers and marketers can use, when they have just a few milliseconds to claim the attention of their audiences.
Attitudes on an Interconnected World [REPORT]
Exploring views about international engagement, travel and closeness to others around the globe
The LIBRE Initiative and Americans for Prosperity Partner to Launch: “Potencial Americano”
The LIBRE Initiative, a grassroots organization committed to empowering Latinos through freedom-minded solutions, is partnering with Americans for Prosperity (AFP) to bring its American Potential podcast to Spanish-speaking audiences in the Latino community.
Enrique Iglesias and Infuencer Media join force
Diamond-certified GRAMMY® Award-winning recording artist and songwriter Enrique Iglesias and music rights platform Influence Media Partners (Influence Media) have announced a new major partnership deal. Influence Media and Iglesias are partnering on the rights management of his pre-2021 recorded music rights including his independent masters and the Universal recorded music royalties along with Name, Image, and Likeness ("NIL") rights to expand future licensing opportunities.
