Ad Agency

A Balancing Act: Programmatic Advertising Vs. Content Marketing In Consumer Media

With new programmatic solutions cropping every day, everyone — agencies, publishers and clients alike — is asking the question: how much of our digital spending should be shifting to programmatic buying models? The efficiency story has been a media headline for years, and programmatic media is certainly a solution. But, is it effective?

Lopez Negrete wins Big at American Advertising Federation – Houston Chapter Awards

Lopez Negrete Communications, Inc. earned 34 American Advertising Federation – Houston Chapter awards, including a “Best in Show” in the Broadcast category for their “De lo ordinario a lo extraordinario” campaign for Fiat Chrysler Automobiles’ 2015 Chrysler 200. This marks the thirteenth consecutive year that the agency has earned “Best in Show” honors.

MediaCom unveils new Cultural Connections partnership

MediaCom has formed a partnership with The Hofstede Centre, the global centre for cross-cultural research and its parent company ITIM International.

A Less-Disruptive Advertising Future [INSIGHT]

What goes into an ad?  This question used to be simple, but in today’s world, the lines are blurring between content and ads. How can we find a more harmonious way to co-exist and to bring advertising back to a state of approval, or even enjoyment, for the general consumer?

What’s in the future for Starcom MediaVest Group Multicultural?

According to industry insiders, the loss of the Procter & Gamble account and now the Walmart account on US only scale for Starcom MediaVest Group is devastating to their Multicultural division.  

Regalado named Account Director Pinta / New York

Pinta named Yvette Regalado as Account Director of its New York City office. Regalado brings nearly a decade of experience in integrated Hispanic marketing in both New York and Miami.

Nine Out of Ten PR Agencies see Native Advertising as an Opportunity [INSIGHT & INFOGRAPHIC]

New research has revealed that native advertising – sponsored or branded content that matches the look and feel of publisher websites – is shaping up to be a vital future development for the PR sector and could be the way it gets more budget from its clients.

Dallas will melt with Encanto Pops by Richards/Lerma

The theme for the campaign is “Enchanted to meet you” playing off of the name of the brand and also bringing an introductory tone to the newest addition to the very hip and and artistic Bishop Arts District in Dallas.

Grupo Gallegos taps Luis Camaño to lead Brand Activation Group

Grupo Gallegos announced that advertising industry veteran Luis Camaño has joined the company to lead its newly formed Brand Activation Group.

Bongiovanni named Director Of Earned Media at Saatchi & Saatchi Los Angeles

Saatchi & Saatchi Los Angeles announced that Romina Bongiovanni as Director of Earned Media.  

¡HOLA! MPRM launches

MPRM Communications announced that it has hired Inma Carbajal-Fogel to head its new Hispanic multicultural marketing and public relations practice, ¡HOLA! MPRM.

Vassallo named Associate Creative Director at the community

the community, part of SapientNitro,  announced the appointment of Juan Cruz Vassallo as Associate Creative Director.

The ANA And 4A’s Have — Predictably — Split On Transparency

We have written here before about the alleged improprieties that agency holding companies (especially their media and digital outposts) may have conducted with their clients’ money.

4A’s Task Force Issues‘Transparency Guiding Principles of Conduct’

The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.

Surviving The Anti-AOR Age With Cross-Channel Thinking [INSIGHT]

The agency of record (AOR) relationship appears to be dead — or at least dying — and agencies are scrambling to be the right size to remain profitable within the new project-driven reality.

Sensis to support Centers for Disease Control and Prevention

Sensis was awarded a new multiple award blanket purchase agreement for health marketing and communication support services by the Centers for Disease Control and Prevention.

Guidelines for Competitive Project Reviews [REPORTS]

The 4A’s and ANA—issued new guidelines outlining best-practice recommendations designed to bring industry-wide consistency to how competitive reviews for project assignments are conducted by marketers and advertising agencies.

The Fourth Industrial Revolution Might Cost You Your Job [INSIGHT]

For me, those who currently hold a low-end media-buying and -selling role are prime examples of endangered jobs. They have relied heavily on Excel spreadsheets and other stand-alone technologies. But connected and real-time machine buying and selling is growing very, very fast, and it won’t be long before perhaps half of those currently working in this area find that their skills and roles will have been automated.

alPunto Advertising shows success with California Beef Council

In its first year working as the AOR for the California Beef Council, alPunto Advertising developed a comprehensive retailer-focused effort with over 310 sample activities, radio featuring KLVE personality Argelia Atilano, TV product placement and digital/social media programs.

Galvan and Villamar join Anomaly

Anomaly in New York announced that  they have hired management and creative executives: Giovanni Villamar, previously at Dieste; and Mauricio Galván previously at d expósito, Totality HAVAS and Vidal Partnership.

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