McCann Worldgroup announced that Casanova Pendrill is today being rebranded as Casanova//McCann.
Ad Agency
Casanova Pendrill rebranding to Casanova//McCann
Southwest Advertising Hall of Fame Governor’s Award
The Southwest Advertising Hall of Fame announced that the recipient of its annual “Governor’s Award” is ad agency Lopez Negrete Communications. Lopez Negrete is one of the top Hispanic agencies in the country and is based in Houston, Texas.
Hey, Agencies: Marketers Are Pretty Clear About What They Want
Perhaps it’s time for agencies to collectively gain the ability to listen clearly to what marketers want. Because last week a number of very senior marketers were very clear about their wishes.
ALMA adds Sotelo and Del Amo
Alma appointed two new vice presidents to their executive team. Beatriz Del Amo will lead the agency’s McDonald’s brand – the 4th largest account in the U.S. Hispanic market – in addition to developing new partnerships as VP Group Account Director. Michael Sotelo is now VP of Digital for Alma; he was formerly the Head of U.S. Multicultural Marketing for Facebook.
Omnicom Media Group Reveals Details on Third Network
Omnicom Media Group announced the launch of its third agency network, Hearts & Science.
Bianco named EVP & GM of República
República announced the appointment of Anthony Bianco as executive vice president and general manager, a newly created position to manage the agency.
Quiñones named Group Strategy Director at Anomaly
Anomaly announced that Omar Quiñones has joined the agency as Group Strategy Director
How Advertising Works Today
The Advertising Research Foundation (ARF) announced the findings from its How Advertising Works research, based on over 5000 campaigns, 12 years of data, and $375B in advertising spend in 41 countries across over 100 categories.
beIN SPORTS selects Y&R Miami as new AOR for North America
beIN SPORTS Americas has selected Y&R Miami to lead their advertising, marketing and communications efforts in the USA and Canada, effective immediately.
Casanova Expands Its Social Media Practice
Ms. Ruiz joins the Agency as Social Media Director. She will manage a growing staff in Casanova’s California, New York, and Detroit offices.
Aguilar named Chief Creative Officer at Wing
Sandra Alfaro, Managing Director of Wing, announced that Jose “Pepe” Aguilar has joined Wing as Chief Creative Officer.
Casanova Pendrill Launches 360 Virtual Reality Workfor Oasis Center International
Casanova Pendrill launched a 360 Virtual Reality project this week, one of the first in the Hispanic space.
Casanova Tendrils adds to Executive Ranks.
Casanova Pendrill announced two senior hires to its management roster. Jean Malley-Vega joins the Agency’s New York office as Vice President, Group Account Director and Humberto Rodriguez joined the Costa Mesa, CA office as Director of Production.
Sánchez Servitje joins Legion Advertising
Fernando Sánchez Servitje, grandson of Grupo Bimbo Co-Founder Don Roberto Servitje Sendra, has advanced his professional career by joining Legion Advertising LLC as an esteemed Partner and Director.
McFarlane named Chief Strategy Officer & Managing Partner at Newlink
Newlink named Cynthia McFarlane as Chief Strategy Officer and Managing Partner to bolster the firm’s capabilities and solidify its strategic approach to consultancy.
Can Media Owners And Sellers Become Agencies, Before Agencies Become Media Owners And Sellers?
Companies that have historically bought media on behalf of marketers are realizing that to grow their businesses they now need to own core assets that would otherwise be described as media — while companies that have historically owned and sold media are realizing that to grow their businesses, they now need to deliver full marketing services, not just media.
Will Advertising Be Dead by 2025? [INSIGHT]
It might sound extreme to suggest that advertising could die but if serious actions aren’t taken soon the advertising industry is going to turn off consumers for good. Receptivity to advertising is essential for marketers to build brands and encourage purchase.
Reilly named Account Director at Grupo Gallegos
Grupo Gallegos announced that integrated marketing guru Lindsay K. Reilly has joined the company’s Brand Activation Group as Account Director.
Former CEO of Google and Facebook for Latin American and US Hispanics acquires Nobox Agency
Alexandre Hohagen, former CEO of Google and Facebook in Latin America and US Hispanics, is joining Nobox as CEO and Partner.
República awarded 2016 Top Entrepreneurial Award
República announced that the Greater Miami Chamber of Commerce has bestowed the company with the 2016 Top Entrepreneurial Award in the “South Florida & Beyond” category.