Ad Agency

As brands look to build and rebuild, they will need to look for growth opportunities within the rapidly growing multicultural markets. To arm them with the cultural insights needed, the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) is releasing its 2020 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The new publication is now available to view online or download for free.

Ingrid Otero-Smart, President/CEO of Casanova//McCann, announced the appointment of Karla Acevedo-Chazaro to the newly created role of Chief Stewardship Officer effective immediately.

Some years ago, an agency owner came to me seeking help with their new business efforts. They were no longer being asked to participate in pitches, and their prospective opportunities seemed to be shrinking.  By Mark Duval – The Duval Partnership

We are often asked, “How long should a case study be?” Our answer: it depends. The important thing is that you tell the right story for the situation.

INFUSION announced that Leticia Juárez has rejoined the agency as Partner, EVP of Strategy & Marketing leading their largest account, Charter Communications.

I am not very encourage when writing this article for HispanicAd, to see efforts to help Minority Broadcasters and Consumers that are not inclusive of at least the majority of the groups that encompass the Multicultural Marketing Bucket.  By Gene Bryan / CEO – HispanicAd

After the release of our first article “When Black is LOUDER than Brown – Part 1” on Tuesday, we have been involved in a flurry of emails, texts and calls with executives regarding the purposeful announcement by the Dentsu Network of their media-buying program (Project Booker) designed to create “Inclusion with Exclusion”. 

GROWTH. If there is one word that best describes the imperative nature of marketing and the priority shared by all CMOs in these unprecedented times, this is it. Growth has never been a greater priority than it is today. This is not a new idea of course. The industry and CMO community have rallied around the importance of marketing as a growth vehicle in prior years.

FITZ Games, located in Laguna Beach, CA, creates games focused on celebrating diversity and building community through comedy. The company has launched such games as “The Queer Agenda,” “The Chosen OneT” “Bi-Partysan,” and most recently, “Alice Cooper Horror Box.”  Casanova’s initial assignment is to support “¡Dios Mio!,” the first US Latino card game.

Grow your agency profitably (and with less stress) via my Strategic Churn technique.  Many agency owners consider client churn to be negative. “Churn” comes from the SaaS world—where high attrition can end a firm.

A few months back, TrinityP3 Founder and Global CEO Darren Woolley observed on his podcast that most of the agencies he’d seen recently were not telling their story. Not that they weren’t telling their story effectively, but they weren’t telling a story at all. Often, they were just delivering a shopping list, ticking off the agency’s clients, offices, and capabilities. (Zzzzz. Sounds exciting, right?)  Perhaps most interestingly, Woolley said that the agencies actually started off by saying they “wanted to share their agency story,” but still “[he’d] be sitting there waiting for the start, the middle and the end of the story and it just wasn’t coming.”  By Mark Duval – The Duval Partnership

A Facebook post caught my attention this morning. Someone I once worked with many moons ago lost his father. “RIP Dad, thank you for making our lives unforgettable,” he wrote. And then it sunk in. This person’s dad was also my first boss in US Hispanic marketing over thirty years ago. This person’s dad was one of the early pioneers of US Latino marketing in this country and, among many colorful and memorable individuals, I will venture to say he was at the top of the list. This person’s dad was Pedro Font or Mr. Font to those who worked for him.

That great cartoon-strip philosopher Charlie Brown once said: “I have been repeating the same mistakes in life for so long now I may as well call them traditions.” Had Charlie Brown ever grown up he may very well have enjoyed a successful career in advertising.  By Brian Jacobs – The COG Blog

The Department of State (DoS) has selected Sensis to provide comprehensive social media services for its Spanish-language channels.

“The Business Case for Relationship Management,” survey was conducted jointly by the ANA and the 4A’s and serves as a follow-up to an April 2019 4A’s report, “Relationship Management Best Practices Guidance.”

There’s been a great deal of media coverage in the advertising industry of a recent report from the World Federation of Advertisers (WFA) and The Observatory International. With good reason, because in many ways, it doesn’t bode well for external agencies.  By Mark Duval – The Duval Partnership

CIVIC (a Seacrest Global Group Company) announced a new cultural insights and strategy venture – CULTIQUE – a boutique offering that crafts bespoke cultural insights for forward-looking businesses.

Republica Havas announced the expansion of its capabilities and services with the launch of Havas House, a global custom media, content, and publishing division. Based in Miami, Florida, and led by seasoned media executive Marisa Beazel as president, Havas House will work with brands worldwide and will also collaborate with Havas network agencies and their clients in the specialized area of custom owned media and content.

Just a few months ago, the idea for Small Agency Monday was hatched by David Krupp, CEO, Americas at Billups, when he asked in AdAge, “what if independent advertising and media shops had the equivalent of American Express’ Small Business Saturday?” The idea that the advertising industry “could do more” to raise awareness of independent agencies resonated with many, and the concept quickly gained momentum. Currently, the Small Agency Monday campaign represents 150 agency partners from founding members Worldwide Partners, Tribe Global, Billups, and Magnet Global Network, and seeks to add more.  by Mark Duval – The Duval Partnership

A majority ownership stake in Casanova//McCann, the Costa Mesa, California-based multicultural advertising agency within the McCann Worldgroup network, has been sold to the agency’s long-time President/CEO, Ingrid Otero-Smart. Terms were not disclosed.