Conferences

It really doesn’t matter what platform that Hispanic viewers favor, programmers need to do a better job of informing consumers what’s on. That was the main takeaway from the panel “It’s the Content That Matters – Increasing Revenue and Viewers By Improving Program Options”

Gordon says the general market is not covering the key immigration issue as well as Hispanic media. He also believes that local news ad revenue is ready to rise with spending against this still expanding segment.

As the Hispanic population in the U.S. grows, so does its value in the advertising marketplace – a fact that Monica Gadsby, CEO, Latin America and U.S. Multicultural, Starcom MediaVest Group, knows very well. In her acceptance speech for the Achievement in Hispanic Television Award at the ninth annual Hispanic Television Summit, Gadsby said that the award not only acknowledges her own success, but “your hard work, your belief in us as a powerful economic, social, political and good looking group.”

While Hispanics account for 16% of the U.S. population, less than 5% of media spending is targeted at Latino consumers — a disparity that’s disgraceful, said Antonio Ruiz, partner and director of communications planning for ad agency The Vidal Partnership.

TEDxWashingtonHeights is coming to New York City’s The Hispanic Society of America on Monday, October 24, 2011. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Five dynamic Latino thought leaders combined with TEDTalks videos will be featured throughout the event that is intended spark deep discussion and connection among those who attend.

The Hispanic Public Relations Association (HPRA) will honor Hispanic industry leaders and recognize the best in Hispanic public relations campaigns at its 27th Annual PRemio Awards and Scholarships Gala to be held Thursday, October 6, 2011 at the Conga Room at L.A. Live in Los Angeles, CA.

Celebrating the Puerto Rican coffee industry’s 275 years old mark, the second edition of the Puerto Rico Coffee Expo will take place on October 8-9, 2011, at the Puerto Rico Convention Center, Pedro Fernández Jerez, producer and partner of CUBE Group, Inc., announced.

Designed as a new community hub for the entire marketing-media ecosystem, the IAB Ad Lab, located directly above the IAB’s 7th floor headquarters at 116 East 27th Street in New York City, is a venue where thought leaders can address some of the industry’s most pressing needs and exciting opportunities, from creating new ad formats, to building brands online, to anticipating the future of mobile advertising.

Terra received an award for Best iPad Experience at the first annual User Experience Awards 2011 during Internet Week in New York City. The award ceremony was coordinated by NYC-CHI, New York City’s largest and oldest user experience organization in partnership with the Usability Professionals Association (NYC UPA).

The ANA (Association of National Advertisers) is now accepting entries for its 11th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing superior multicultural advertising and marketing campaigns.

The US Census Bureau will host a live UStream event on Tuesday, May 31 at 2 PM EDT. Census Bureau statisticians will discuss new details on the Hispanic population in the United States, as outlined in the newly released 2010 Census Brief. VIEW WEBINAR INFO HERE.